Banner with the center of gravity layout is easy for visitors to produce visual focus, and the interface effect is strong and outstanding. One of the most common is the way of comparison.

The greater the difference, the more obvious the contrast, which can make specific elements more conspicuous. On the other hand, the less obvious the difference, the less important elements and information can be reflected, and the reader will not be strongly impressed.

02. Split type

Segmentation can be divided into upper and lower segmentation and left and right segmentation. Because banner is generally narrow in height, it is more common to split left and right. It's rare for banners to be separated up and down.

Left-right division divides the whole page into left and right parts, and the copywriting is arranged on the left or right respectively. When the left and right parts form a strong contrast, it will cause an imbalance in visual psychology. But if the boundaries are blurred, or the words are repeated or interspersed left and right, the left and right pictures and texts will become natural and harmonious.

03. Inclined type

Oblique banners are personalized and appear on the websites of some design companies or sports brands. The oblique design of the main image of the layout causes strong dynamic and unstable factors in the layout, which is more eye-catching, and is sometimes classified as left-right split type.

04. Full version type

The whole banner is easy to understand, usually the layout is all pictures, mainly pictures, and the visual communication is intuitive.

The arrangement of characters is pressed up and down, left and right or in the middle of the image. The full version gives people a feeling of generous stretch.

05. Curve type

Pictures or words are arranged in a curved way in the layout structure, resulting in a sense of rhythm and rhythm. Appear in the design of sports flags.

Arranging many elements of the same shape at various angles can create a sense of rhythm. This alone can create the rhythm of jumping.

06. Symmetric type

Symmetrical layout gives people a sense of stability, solemnity and rationality. Symmetry has absolute symmetry and relative symmetry. Generally, relative symmetry is adopted. So as not to be too strict. Banner symmetry is generally left-right symmetry.

07. Quadrilateral type

Four-corner type refers to the graphics arranged on the four corners of the layout and the diagonal structure connecting the four corners. The layout of this structure gives people a sense of rigor and standardization. The picture below is a kind of quadrangle, and it also uses the typesetting design skills of left and right division. Did you find it?

Different typesetting can give people different visual feelings, and good typesetting will make banner more brilliant. There is no absolute good or bad layout, only suitable and unsuitable.

What are the specific elements of poster design? First, the theme is clear.

Second, the key words are prominent (the bold is bold and the red is floating red)

Third, conform to reading habits.

Fourth, arouse the desire to click in the shortest time (try to think)

Fifth, the color should not be too eye-catching (not too flowery)

Six, the number of products should not be too much

Seven, the amount of information should be balanced, and there should be blanks (blanks can give pictures and words a breathing space)

Eight, design banners

1. Highlight products and their features, use attractive publicity language, and appropriately weaken the company's popularity and logo.

2, the more pictures, the better, highlight the key points, the necessary product description can not be less.

3, reasonable arrangement of screen content, highlight the key points, the necessary product description can not be less.

4. Colors should not be exaggerated, and strive to create a pleasant and comfortable sensory experience.

Poster design characteristics

1, large size

Posters posted in public places will be disturbed by the surrounding environment and various factors, so they must be displayed in front of people with big pictures, prominent images and colors. Its screen size includes full-open, folio, long three-open and super-large screen (full-open).

2. Strong farsightedness

In order to make people who come and go in a hurry leave a visual impression, poster design should fully embody the principle of positioning design in addition to large size. With prominent trademarks, logos, titles, graphics, or contrasting colors, or large areas of blank space, or simple visual processes, posters become the visual focus. Posters can be said to have the typical characteristics of advertisements.

3. Highly artistic

As far as posters are concerned, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography with concrete artistic expression, realistic paintings or cartoons, leaving consumers with real and touching pictures and humorous feelings.

Instead of commercial posters, it has a wide range of contents, diverse forms and rich artistic expression. Especially for cultural and artistic posters, you can give full play to your imagination and artistic means according to the advertising theme. Many painters who pursue formal beauty actively participate in the design of posters, and design posters with different styles and forms with their own painting language. It conforms to the content and connotation of the advertisement, and special attention should be paid to the rhythm of text typesetting. The material should be a vector or a high-definition picture. Name of material: creative poster design template

Pixel size: 356 1×5337, etc.

Number of pictures: 148

Material format: JPGPSD

File size:13.29g.

They are all layered files and can be combined at will. From then on, the poster was designed for Dont Ask For Help!

Complete visual impact can be achieved through images and colors.

2. The content expressed in the poster is concise, and the main appeal points are grasped.

3, the content should not be too much

4, generally based on pictures, supplemented by copywriting.

5. The theme font is eye-catching. Original publisher: dusk when MAC does not fall.

Project Design III: Poster Design (Question 2) I. The role of posters The most basic and important role of posters is to spread information, especially commercial posters, which play the role of conveying commodity information, allowing consumers and manufacturers to save time and solve various demand problems in time. For enterprises, with the continuous improvement of scientific and technological level, the internal quality difference between products is getting smaller and smaller, and enterprises pay more and more attention to advertising competition. As an effective advertising media, posters can be used to establish a good corporate image, improve product awareness, open up markets, promote sales and promote competition. Second, factors to be considered in poster design 1. What is the purpose of this poster? 2. Who is the target audience? 3. How did they accept it? 4. What about posters of other products in the same industry? 5. What is the embodiment strategy of this poster? 6, creative point? 7. Expression techniques? 8. How to combine with products? Third, the expression of poster design 1. Show complete visual impact through pictures and colors. Second, the content to be expressed in the poster should be refined, and the main appeal points should be grasped. Third, the copy should be based on pictures, supplemented by too much content. Fourth, the layout can be treated artistically to attract the audience. Fifth, the theme text should be eye-catching. Fourth, other precautions for poster design should be 1. The poster of the event must be concrete and true. You can use some encouraging words in the article, but you can't exaggerate the facts. 2. The explanatory text in the poster should be concise and clear, and the length should be short and pithy. V. Specific requirements for poster design 1. The 30% discount advertisement is A4 format, the size is 285mm×2 10mm, and the standard size of the poster is 540 mm× 380 mm This design can be made according to A4 format. Considering that the amount of file data cannot be too large, the resolution is set to pixels/inch, and the bleeding position is 3mm, so only one side can be made. 1. Full visual impact

The application of color is particularly important in poster design, which is the most important part of poster interface style, because color can have the strongest impact on people's vision. Successful poster color design can highlight the poster style, strengthen the theme, attract the audience to stop and deepen the impression. When designing the color of Witkey poster, its hue should be coordinated with the theme of the poster to meet the different needs of the audience. You can master it from the following aspects.

2. The theme is clear

Although poster design has unlimited imagination, even so, it can't be unconstrained, and there must be a clear direction. Poster design is to convey the target information and stimulate the audience. However, if the target group is not very clear, it is difficult to design a poster that conforms to the psychology of the target audience. Before you start preparing the poster, you must first determine who it is designed for. A clear goal is enough.

3. Leave blank appropriately

The design goal of each poster is clear. It needs to reach users at some point. Most posters want to attract users to do something, such as posters for concerts and movies. They all need to turn users who see posters into consumers. The creation of visual focus largely depends on reasonable blank space.

4. High quality typesetting

The typesetting design in the poster is actually the same as that in other places, and it is impossible to express more than a dozen different fonts at the same time. However, you can use bolder and more coquettish fonts in a way that you feel more expressive.

However, the use of any font and typesetting needs to meet the requirements and tonality of the current project as much as possible to convey the correct mood. If you often make posters, you will find that this is a thinking and design exercise that can activate your brain.

Creative

Creativity is to observe and understand ordinary things with creative thinking and make them extraordinary. Look at the things around you with the eyes of discovery, or explore the origin of things with the heart of discovery. In short, unlimited creativity is hidden in life, waiting for your discovery.

For designers, poster design is absolutely exciting, because posters have diverse forms of expression, a wide range of themes, few restrictions, emphasis on creativity and visual language, flexible use of points, lines, pictures and characters, and attention to plane composition and color composition.

How to Make Posters _ How to Make Poster Pictures Part I structure sketch, Light and Shadow Sketch, Sketch, Design Sketch and Outdoor Sketch.

Color principle, color collocation, design color, tone draft training, color long-term operation

The second part is PhotoshopCS2:Photoshop operation basis, image optimization processing, classic example analysis and production.

Illustrator 2: advertising signboard making, light box advertising, clothing advertising design, corporate logo design, business card design.

IndesignCS2: professional typesetting tools, printing related knowledge, advanced typesetting skills of books and newspapers.

Acrobat7.0: a professional electronic document tool, which can realize the conversion between any documents and the generation and conversion of PDF documents.

Coreldraw 13: Packaging box design, production of leaflets, posters and business cards, design of products and commercial advertisements and business cards.

The third part is Photoshop Advanced: explaining the application of poster design, packaging box design, CI design, product advertising design and post-processing.

Advanced illustration: advertising illustration production, vector description, role mapping production, advertising creative draft, prepress production skills, etc.

The fourth part. 0: Web page layout and production; Introduction to html & CSS; Website management and maintenance, uploading and downloading; case analysis

Flash8.0: art design, web page color matching; Production of CI, LOGO and banner; Common Web Animation and Web Layout

Fireworks8.0: design and analysis of classic web animation, advertisements, headlines and greeting cards; Brief introduction of MTV production and interactive website

The fifth part is plane composition, three-dimensional composition, color composition, color design, font design, layout design, plane creativity and poster design.

The sixth part is advertising design (CI planning), VI design, printing design, packaging design, book binding design, visual guidance design, TV advertising script design and software integration.

Engaged in graphic design, photoshop, Coreldraw, Illustraor must be mastered. These three softwares can be mastered by self-study, downloading tutorials and making examples by yourself. The basic graphic design is Photoshop and Coreldraw. To be a designer, you must learn Photoshop, Illustrator and IndesignAcrobat. Photoshop, Illustrator, PageMaker, Freehand, CorelDraw and other design software commonly used by advertising companies.

1. Logo design (logo design, trademark design)

2.CIS design and VI design (enterprise identification system design)

3. Advertising design, advertising creative design

4. Poster design and DM design (flyer design)

5. Sample design, brochure design and photo album design.

6. Loushu design and annual report design

7. Assembly design

8. Book illustration, greeting card design and invitation card design.

9. Layout of newspapers and magazines

10. Various printed matter designs, etc.

Common graphic design software

Graphic design software has always been a hot field of application, which is divided into two parts: image drawing and image processing, such as modeling drawing software, rendering software, image processing software, prepress assembly software and so on. Here is a brief introduction to some commonly used software in this area:

1、AutoCAD

AutoCAD is a well-known graphic design software, which first appeared at the Comdex conference in 1982. Because of its excellent performance, AutoCAD is known as a general computer-aided design software, which is widely used in many graphic and three-dimensional design fields such as architecture, electronics, machinery, advertising, decoration, clothing and so on. At present, it has become the de facto drawing standard and the most occupied CAD software in the field of engineering drawing, and it can also be seen everywhere in the domestic market. At present, AutoCAD can be used on multiple platforms, such as 12.0 version of DOS platform, 14/2000/2002/2004/2005 version of Windows platform and UNIX version of workstation.

AutoCAD is extremely open and extensible, and the software provides powerful secondary development means, such as Visuallisp, C, ARX, Microsoft Visual Basic for Application (VBA) and so on. , so that AutoCAD users can use other third parties to greatly expand the functions of the software and develop new functions.

2、3DStudioMax

Making three-dimensional animation is a wide-ranging topic. To some extent, the creation of three-dimensional animation is somewhat similar to the use of sculpture, photography, set design and stage lighting. As a professional work, there are at least three steps: modeling, animation and drawing. In the era of DOS operating system dominating the world, 3D animation design is still far away from ordinary users. 3DStudio is one of the few 3D software that can run stably under DOS. After Windows replaced DOS as the mainstream operating system of desktop PC, Autodesk Company lost no time in launching 3DStudioMax (commonly known as "3DSMax"). With the rapid development of computer hardware, it is no longer just a dream to make 3D animation on personal computers.

3DStudioMax is the most widely used 3D modeling, animation and rendering software on PC platform at present, which is widely used in animation fields such as advertising, game design, film and television post-production. The latest version integrates many professional tools or plug-ins that used to be used only in movies, games and 3D design.

CorelDraw

CorelDraw is a graphic design software introduced by Corel company, which integrates vector graphic design, printing and typesetting, text editing and high-quality graphic output. CorelDRAW is deeply loved by graphic designers. At present, CorelDRAW is widely used in advertising production, book publishing and other aspects. Software with similar functions are Illustrator and Freehand.

The latest version of CorelDRAWGraphicsSuite can provide users with powerful tools to save time by reducing some clicks and steps in work. It also integrates three graphic programs, some general tools and public programs. The new kit includes CorelDRAW 12 for illustration, page layout and vector drawing, and CorelPHOTO-PAINT 12 for professional digital imaging and creating moving graphics.

4、AdobePhotoshop

This software of Adobe Company in the United States has always been a giant in the field of image processing, and has been widely used in publishing and printing, advertising design, artistic creativity, image editing and other fields. The latest version breaks through the limitation that Photoshop products pay more attention to graphic design in the past, and greatly strengthens and breaks through the support function of digital darkroom. For example, the repair brush can easily eliminate dust, scratches, spots, wrinkles and so on in the picture. But also can keep the shadow, illumination, texture and other effects in the image at the same time. Innovative functions enable users to design faster, improve image quality and manage files with professional efficiency.

However, in order to prevent piracy, PhotoshopCS has added a controversial activation technology similar to WindowsXP. Users can only use it normally after online activation, otherwise they can only use it for two days.

5, unarmed

Freehand is a convenient vector drawing software, which can meet the needs of users at different application levels. It is listed as "Three Musketeers of Web Making" together with Flash of Macromedia. It can provide all the tools needed for the perfect transition from design concept to design, production and release in a simplified graphic creation environment, all of which are completed in the same operating platform. Its greatest advantage is that it can give full play to people's imagination and always put creativity first.

6、AdobeIllustratorCS

Adobe Illustrator V11is a powerful and perfect drawing software package, specially designed for output and web page making. This professional drawing assembly has become a powerful vector drawing tool, complete PostScript output, and closely integrated with Photoshop or other Adobe family software. With breakthrough, creative options and powerful tools, the software can efficiently publish works of art on the Internet, printed matter or anywhere, and define the future of vector graphics. Version 10 has added new drawing and automation advantages, such as arc, rectangular grid and polar grid tools. Increase the flexibility of editing and logo (editing a copy of the main object or image). You can use brushes and other creative tools on the toolbar, such as merging and data-driven coordinates, to help you build templates that link to the database. The new Illustrator also provides more network production functions, including image cropping and support for SVG enhancement.

7. Maya

Maya is the world's top three-dimensional animation software produced by Autodesk Company in the United States, and its application objects are professional film and television advertisements, character animation, movie stunts and so on. Maya has perfect functions, flexible work, easy to learn and use, high production efficiency and strong realistic rendering. It is a high-end production software of movie level. Expensive and famous, it is a tool that producers dream of. Mastering Maya will greatly improve the production efficiency and quality, adjust the simulated character animation, render the real effect like a movie, and move towards the world's top animators.

Maya integrates the most advanced animation and digital special effects technology of Alias/Wavefront. It not only includes the functions of general three-dimensional and visual effects, but also combines the most advanced modeling, digital cloth simulation, hair rendering and motion matching technology. Maya can run on WindowsNI and SGIIRIX operating systems. Maya is the preferred solution among the tools used for digital and 3D production in the current market.

8. AdobePremiere, a nonlinear editing software

A commonly used video editing software, introduced by Adobe. Now the commonly used versions are 6.5, Pro 1.5, 2.0 and so on. It is a software with good editing quality and compatibility, and can be used together with other softwares introduced by adobe. At present, the software is widely used in advertising production and TV program production. Its latest version is AdobePremiereProCS4. .

9. Page Builder

PageMaker was launched in 1985 by Als, one of the companies that founded the concept of desktop publishing, and was acquired by Adobe in 1994 when it was upgraded to version 5.0.

PageMaker provides a complete set of tools to produce professional and high-quality publications. Its stability, high quality and changeable functions are especially favored by users. In addition, some new functions added in version 6.5 enable us to publish our works in a diversified and productive way through printing or the Internet. In addition, in version 6.5, there are quite a few new functions available for AdobePhotoshop5.0. PageMaker is just like AdobePhotoshop, Adobe Illustrator and other Adobe products in interface and use, which makes it easier for us to use Adobe products. The most important point is that in PageMaker's publications, the way to put pictures is the best. Through the link of drawings, the clarity of printing can be guaranteed, which is particularly important in color printing.

Finally, the most important thing about graphic design is that creative software is just a tool to realize your ideas.