Compile? |? Yang
Editor? |? Jane (female name)
Source? |? Reuters/staff? And then what? Wires? Report/Bloomberg
Produced? |? Bangning studio
On February/KOOC-0//KOOC-0/day, 2020, Daimler AG was the first to release the preliminary results for fiscal year 20/KOOC-0/9 (as of February/KOOC-0/9,3/KOOC-0/). The total sales volume of Daimler Group is 3.34 million vehicles, compared with 3.35 million vehicles in 20 18; The turnover was 654.38+07.27 billion euros, up 3% compared with 654.38+06.74 billion euros in 2065.438+08; The net profit dropped to 2.7 billion euros, compared with 7.6 billion euros in 20 18.
Among them, the sales volume of Mercedes-Benz passenger cars is 2,385,400? Vehicles, a slight increase from 2,382,800 in 2065,438+2008. Its turnover increased to 93.9 billion euros, and in 20 18, it was 93 1 100 million euros. The profit rate of sales is 3.6%, which is 7.8% in 20 18 years.
Daimler trucks sold 488,500 vehicles, down 6% from 565,438+07,300 vehicles in 2065,438+08. Turnover increased by 5% to 40.2 billion euros, compared with 38.3 billion euros in 20 18. The profit rate of sales is 6. 1%, and 7.2% in 20 18 years.
Mercedes-Benz light commercial vehicles sold 438,400 vehicles, an increase of 4% compared with 2065,438+4,265,438+0,440 vehicles in 2008. Its turnover increased by 9% to 654.38+0.48 billion euros, compared with 654.38+0.36 billion euros in 2065.438+08. The profit rate of sales decreased to -20.8%, and it was 2.3% in 20 18.
Daimler sold 32,600 buses, an increase of 6% compared with 30,900 buses in 2065,438+08. The turnover was 4.7 billion euros, up 5% from 4.5 billion euros in 2065438+2008. The profit rate of sales is 6.0%, which is 5.9% in 20 18 years.
Daimler's new travel business increased by 3% to 74.4 billion euros, compared with 765.438+09 billion euros in 2065.438+08. Turnover increased by 9% to 28.6 billion euros, compared with 26.3 billion euros in 20 18.
(Source:? Jiashipai)
According to a comprehensive foreign news report, the performance of Daimler Group in 20 19 was mainly affected by three factors-the supervision cost of handling diesel valves, production stagnation and low efficiency.
According to the data released by Daimler Group, the cost of diesel door investigation and related legal procedures is 4.2 billion euros, and the cost of restructuring the truck sector is 828 million euros.
Mercedes-Benz freight car division lost 3.09 million euros in 20 19, while it made a profit of 3120,000 euros in 20 18. This department's earnings before interest and tax are affected for three reasons. First, the cost of regulatory authorities and legal procedures has increased. Second, the expenditure of diesel valve rectification measures. Third, the cost of Takada airbag recall.
Kang Song Lin, CEO of Daimler Group? Kallenius) said that the restructuring effect of the truck sector will appear this year, but he also warned that the passenger car business may face several difficult years. "We will strive to restore the company's financial health and take all necessary measures to get the company back on track. Yes, there will be some problems that will take a long time to solve, but there is no quick solution. "
Kang Song Lin, aged 50, was the head of research and development of Daimler Group before taking over as CEO in May 20 19. His task is to maintain the success of Daimler Group in a changing environment, facing stricter environmental regulations and high-cost electric vehicle transformation.
However, Kang's road to turning is not smooth. Daimler Group issued a profit warning last month, which is the third time the group has issued a profit warning in less than a year. To some extent, this has aggravated investors' concerns that the carmaker will not turn a profit in the short term.
On February 1 1, 2020, the new CEO tried to put an end to the turbulent chaos of Daimler Group. He announced a sharp cut in dividends and promised a bright future in the coming year.
There are three ways: one is to "significantly" increase profits by reducing costs and limiting investment; Second, increase efforts to promote the development of electric vehicles; Third, review non-core business and concentrate more funds on automobile manufacturing.
In Stuttgart, where Daimler Group is headquartered, Kang Song Lin told investors: "The company will undergo fundamental changes." Although the change is not easy, "we will insist on working 24 hours a day and 7 days a week, in order to achieve this change and achieve this turning point."
Timm, an analyst at market research company Redburn? Schulze-Melander said in a report: "Kang Song Lin's firm tone shows his determination to try to reverse the decline of Daimler Group. However, from top to bottom, it is conceivable that things are far from simple. "
Looking back on Kang Song Lin's nine months in power, I don't see any progress in the restructuring efforts of this Swedish executive. In 20 19, due to production stagnation and the cost of handling diesel valves, the EBIT of Daimler Group decreased by 6 1%.
Old problems will not disappear, and new problems will continue. A few years after the scandal broke out in rival Audi, new allegations of diesel cheating, increasing recalls and legal fees brought a heavy burden to Daimler Group.
At this time, Daimler Group itself has lagged behind Audi AG in electrification, and now it has another rival, Tesla, and plans to build a factory outside Berlin.
Besides, the CEO also faces other obstacles-the persistent threat of high tariffs and the outbreak of coronary pneumonia in China, and China is the largest market of Daimler Group.
In China, despite the COVID-19 epidemic, Mercedes-Benz Beijing factory has started to resume work.
On February 1 1 day, 2020, Kang said: "Yesterday we started production, and the production capacity will gradually increase, and the sales supply will also gradually increase." However, he also believes that it is too early to judge the impact of the COVID-19 epidemic on Daimler Group's business.
Kang Song Lin must also face more stringent EU emission requirements. If it fails to meet the stricter emission requirements of the European Union (EU), Daimler Group may face a huge fine.
In 20 19, the overall average emission value of Mercedes-Benz was 137 grams, which was much higher than the upper limit of 95 grams stipulated in the European regulations that came into effect in 2020.
Kang Song Lin said that he could not guarantee that Mercedes-Benz would meet the EU emission requirements, "but we should be very close to this range".
An important way for Kang Company to slim down is to lay off employees. Although Daimler Group has not disclosed any new details of personnel changes, it said last year that it would cut more than 65,438+0,000 jobs worldwide through voluntary measures such as early retirement and natural attrition. According to the German Business Daily reported on February 10, 2020, Daimler Group plans to increase the number of layoffs to 15000.
For the heavy truck sector, Kang believes that it is still the core business of Daimler Group, but the new group structure launched last year provides Daimler Group with a variety of options, which does not rule out the possibility that the company's management will change its thinking in the process of further structural adjustment in the future.
In addition to slashing expenses, Kang Song Lin also outlined the company's product planning, including launching more than 20 new plug-in hybrid and all-electric Mercedes-Benz cars by 2022.
Mercedes-Benz will launch a new S-class flagship sedan and EQA this year. EQA is a compact electric utility vehicle, and its side is similar to the slightly larger EQC and EQV minivans. Daimler Group said that the number of plug-in hybrid and all-electric vehicles delivered this year will be four times that of last year.
Kang also confirmed that Daimler Group will eliminate Mercedes-Benz X-class pickup trucks with poor sales.
Generally speaking, this is a big list. For investors, this list needs to be verified by the CEO step by step.
Warburg research? Research) analyst Mark Rene? Tonn predicts that self-help measures will only gradually improve profitability. "Before affirming these measures, we would like to see some evidence that can make us believe that these targeted improvement measures will eventually increase our income."
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.