1998, the groom's sales were only 30 million yuan, but there are still suit brands such as Red Collar, Xianxia and Jelja in Weifang, and the regional competition is very cruel. At that time, the groom was not dominant in technology and brand. The whole enterprise and brand are in a state of cracks. After a series of integrated marketing planning and operation, the groom's brand assets, brand awareness, brand appeal and market base will be greatly improved. At present, the groom has 700 specialty stores in and out of Shandong Province (more than 250 outside the province), with sales exceeding 200 million yuan in 2000 and 300 million yuan in 200 1 year, and the brand ranks in the forefront of the catalog group.
Analysis of brand competition orientation and brand preference of groom suit market: The high-quality advantage of groom suit in the middle price, together with other advantages such as service, occupies a large market space in Jinan consumer market. According to the survey, consumers in Jinan market rarely buy a suit brand with high loyalty, and often choose from several brands with good performance. Data show that brands with good performance in the market have high brand preference, and the premise of brand preference is that consumers have more evaluable factors for brands, while consumers lack evaluable factors for groom's clothes. To show brand preference, we need to solve the following problems: popularity, quality cognition, customer satisfaction, market share coverage and corporate image.
2. Shanshan suit (China famous trademark, China famous trademark)
From 65438 to 0999, Shanshan vigorously promoted the reform of "slimming" channels, drastically "stripped" production and original self-operated sales channels, and introduced the internationally accepted franchise sales model. However, after the reform, Shanshan Suit has lost its position as the first market share in China in the past seven years, and its market share is also decreasing.
Romon suit (China well-known trademark, China famous brand, national inspection-free products)
Romon's suit won the title of "China Famous Trademark". Every product is a work of art, and everything is exquisite and perfect. It is not only gorgeous, but also has elegant connotation. Become "the most popular menswear brand for consumers". Romon people often say, "Today is better than yesterday, and tomorrow is better than today". Romon people constantly pursue perfection, grandeur and strategy, and move towards a higher realm and goal. He leads the suit industry with a strong demeanor.
Youngor suit (China well-known trademark, China famous brand, national inspection-free products)
Good news bird suit (China famous trademark, China famous trademark)
6 red collar suit (China well-known trademark)
7 Red bean suit (China well-known trademark, China famous brand, national inspection-free product)
Zhuang Ji (China famous trademark, China famous trademark)
9. French suit (China famous trademark, China famous brand)
10 Peromont (China famous trademark)