The intense and substantial internship life will come to an end again. You must have learned a lot of new skills. It's time to review the internship life during this period and write an internship summary. Before writing, you can refer to the model essay first! The following is a summary of the health care product sales practice that I helped you organize, hoping to help you.
1, an internship summary of health care product sales, finally had a holiday. Facing the pick-up of the remaining day, it really shouldn't be spent. It is better to do something meaningful than have fun. After being introduced, I came to Xinzhou Tiantianjian Health Food Store and started my first working career.
On my first day at work, because I didn't know the products in the store, the manager of our store found me a master. He is from Taiyuan headquarters, and his name is Niu Jie. He is very kind, so I call him Niu Ge. Niu Ge said I didn't know anything, so he and I knew about the product together. Because of my high enthusiasm on the first day, I listened carefully and remembered everything Niu Ge said. The day passed quickly. However, in this short day, I learned a lot, learned a lot about products, their functions and prices, and got a general understanding of products. Under the guidance of the master, I spent three days learning about all the products in the store, and went to visit customers with Brother Niu. But after several days of practice, I found myself lacking in speaking and receiving customers. I also promote products. I said the customer was indifferent, but as soon as Niu Ge spoke, it was very different, and the customer was at a loss immediately. Through practice, I have summarized the following points:
First, service is very important.
As a service industry, customers are God, and a good service attitude is necessary. In order to get higher profits, we must increase sales, which requires us to think about what customers think and worry about what customers are anxious about. To improve the service quality, the language should be polite and civilized, be warm and considerate to the guests, and try to meet the requirements of customers.
Second, honesty is the foundation of success.
This year, our couplet is: Part I: Your presence is our greatest honor. Downlink: Your satisfaction is our greatest satisfaction. Horizontal recognition: integrity is the foundation. Honesty is undoubtedly the foundation of every businessman's survival. If there is no integrity, it will close sooner or later. Honesty My understanding is that only by being honest and sincere can people gain a good reputation.
Third, no pains, no gains.
Niu Ge led me to run for a week, and then I went to run clients alone. The first two days went well, but the third day was not so smooth. On that day, I went to the home of a retired veteran cadre, who lived in either a veteran cadre or a demobilized soldier. Management is very strict. As soon as I got near the hospital, I went straight in, but someone kept shouting: What's the matter? I didn't think it meant that I kept walking until that uncle caught up with me and said, what's the matter? Get out. I said kindly, "Let Uncle xxx send him a message." But that uncle didn't listen at all, and kept saying: A bicycle was lost here the other day. Just some strangers came in and stole it. Let's go, let's go. I had to come out in frustration. I really don't know what to do when I walk in the street. I really want to cry. But I think of many examples of successful people. Didn't they succeed after many setbacks? That means nothing to me. I held back my tears. I didn't go to the store this morning and went straight home. I've thought it over. In the afternoon, I went to the retirement home for retired cadres. This time, I learned the last lesson. As soon as I entered, I went to the concierge and said hello to my uncle, so I went in smoothly. The next few days went smoothly, and a product was promoted!
A month passed in a blink of an eye. In this month's practice, I have gained a lot of knowledge, learned a lot of truth about being a man, and more clearly realized my own shortcomings and shortcomings. So I will be strict with myself in my future study and life, improve my quality, study my professional skills hard, and repay my parents and all those who care about me in the future.
Summary of health care product sales practice Part 2 has been in the company for two months, and I have learned about product knowledge through training and self-study, and I have also made some summaries through expanding various channels. Through observation and understanding, I realized the company's corporate culture, the company's advantages and the places that need to be worked hard. I have improved myself in the past two months, but I also know that there are still many shortcomings. Try to give full play to your strengths and make up for your shortcomings in future work. Now I report my work and ideas to the leaders and colleagues.
1. Understanding of company products and sales.
However, it is mainly marketable products and health nutrition products, which have been sold for more than three years before. I seldom come into contact with the extracts of precious Chinese herbal medicines. After two months of study, I learned something about Dendrobium, Gastrodia elata, Eucommia ulmoides, Pueraria lobata and American ginseng. The company has certain advantages in raw materials, Dendrobium planting technology and production and processing technology. The planting technology and production and processing technology are mature, and the products have high quality, good curative effect and no toxic side effects, which has potential demand for consumers' health. However, through the expansion of a large number of fields and channels, the popularity and reputation of our products still need to be improved. In the long run, we intend to make our products last for a long time and our company last for a long time. Only by branding products, raising their popularity through various means, cultivating consumers and instilling the importance of "homology of medicine and food" health care, consumers will be more likely to accept the company's products and enterprises will have greater development. In all future work, we will devote ourselves to the promotion of the company's products, and we can do some publicity activities in a proper amount, such as the promotion of high-end residential areas, if it is in line with cost saving.
Second, an overview of product channel expansion
Hospital, ran a lot of channels. Shang Chao, fitness clubs, gift companies, pharmacies, etc. In the past, the company only involved in the development of health care products in pharmacies, and rarely involved in hospitals, fitness clubs, gift companies and other channels. After nearly a month and a half of expansion, I broadened my horizons, learned more about the sales channels of health food, contacted the bosses of some companies and expanded my knowledge. But at the same time, I also realize that some channels are difficult to develop at present, such as pharmacy channels. Most pharmacies have low prices of health food, and it is difficult to produce sales in pharmacies without advertising support, so it is temporary. Because most hospitals can only prescribe prescription drugs, and there are restrictions on policies and systems, it is difficult for hospitals to make breakthroughs at present. The consumers of fitness clubs have high purchasing power and are suitable for the sales of company products. They have been to many health centers. At present, they have cooperated with a massage health center and will continue to do this work in the later period. Gift company has a wide range of customers, high-end and low-end gifts have markets, wide demand and flexible cooperation methods, so it is also suitable for the sales expansion of the company's products. In the future, we will focus on this aspect, and the work direction will change from comprehensive expansion to key expansion. Combine the characteristics of the company's products, run more channels suitable for the company's products, strive for breakthroughs in these areas, and take fewer detours. "
3. Understand the corporate culture of the company
I always think that the corporate culture and management of a company are very important. Since I entered the company, I have been very quiet at work in the morning. Everyone is doing their own thing, no chatting, no idle play, colleagues are very practical, easy to get along with, and the atmosphere is very harmonious. But at the same time, I feel that there is too little communication between management and employees, and I hope to get more communication and criticism to help correct my work and self-deficiency.
Four: my strengths and weaknesses in my work.
Because I have been engaged in conference marketing of health food for three years before, and I have also worked as the store manager and regional sales manager of health nutrition specialty store in Deweikang Bioengineering Co., Ltd., the company attaches great importance to training and learning, so I have accumulated some sales of health food. I worked in Deweikang for half a year, never being late or leaving early, and worked as a miner. I strictly abide by the company's rules and regulations, attach importance to the relationship between colleagues, do not discuss the right and wrong between the company and colleagues, safeguard the company's image, especially abide by the company's financial system, and do not be greedy for things that do not belong to me. I am concerned about the improvement of my own ability. I have a suitable platform to play my strengths, but at the same time I also have many shortcomings:
1. I feel that my professional knowledge is not perfect and I am not good at it, so I will read more books about Gastrodia elata and Dendrobium in the future.
2. The knowledge of marketing and management is far from enough, so we should strengthen our study in this field in the future.
3. Improve their own business level, be familiar with the work flow of each position, and improve their ability to find, analyze and solve problems.
Cultivate the habit of summarizing frequently, summarize daily, weekly and monthly, find out your own shortcomings, improve work efficiency and performance through improved methods, and improve negotiation skills, management ability, professional knowledge and execution. In short, I will devote myself to learning, summarizing and improving in the future.
Five: Some suggestions
1. Because there is no perfect product information to visit customers at present, it is not conducive to the development of the work, so it is recommended to make simple and clear product information in time.
2. Communication between departments, more communication between leaders and employees, so as to learn more about the company, planning, and the shortcomings of their recent work.
Six: the direction of future efforts
I applied for the position of regional sales manager and engaged in the following work:
1. I will strive to improve my quality, improve my professional knowledge and learn marketing management knowledge. With familiar professional knowledge, you can persuade customer service, learn more marketing management knowledge, learn more about the operation, objectives, performance management, social responsibility and primary functions of the enterprise, and actively pay attention to training your eloquence, adaptability, coordination, organization and leadership.
2. A large number of targeted product sales expansion, temporarily abandon some infeasible channels such as pharmacies, focus on expanding feasible channels such as gift companies, and adopt effective methods to increase sales.
3. Improve work execution, carry out the work arranged by superiors, and pay attention to practical work.
4. Establish database marketing, obtain more high-quality customer resources, pay attention to the pre-sale, in-sale and after-sale services of products, and improve service quality.
5. Have a deeper understanding of the company's corporate culture, work together, improve work efficiency and performance, and build an excellent regional sales team.
6. Have a deeper understanding of the market situation of products. Only by mastering more accurate and timely information can we grasp the market and increase sales.
Summary of sales practice of health care products;
1, lack of business knowledge, especially the lack of understanding of the market and the company's drug prices, mainly because they did not consciously remember;
2. The control of accounts receivable is not strict, resulting in some customers' payment not being recovered in time, mainly due to insufficient tracking;
3. The planning of work every month is not very strong and the efficiency is not high enough;
4. I like to do things slowly and have some "procrastination";
5. I still have my own set of feasible methods and strategies to do things by myself;
6. I can bear hardships, as long as I am willing, I am not afraid of suffering;
7, strong individualism, I always don't want to do what I think is meaningless;
Market analysis:
There are two local pharmaceutical companies in Cangnan market (Cangnan Hongtai Pharmaceutical Co., Ltd. and Cangnan Ounan Pharmaceutical Co., Ltd.). Their comparison with ours is as follows:
As can be seen from the above, the situation of our company in Cangnan market is not very good. Besides, Cangnan is the county with the largest number of pharmacies in Wenzhou. The competition is fierce and the price war is serious, so that the market is chaotic. More and more foreign small pharmaceutical companies have entered the Cangnan market, which has brought us greater pressure and challenges! !
If you do this this year:
1. Keep learning business knowledge and skills, especially drug prices, so as to improve your business level;
2. Strengthen the management of office colleagues, often communicate with them in time, and find and solve problems in work and life in time;
3. Analyze the customers and varieties in this region, determine the customers and varieties every month, and increase sales;
4. Arrange the monthly work reasonably, and plan what to do at the beginning, middle and end of the month every week;
5, strengthen the visit and understanding of big customers, close the relationship between each other, and get on well with the salesmen of big manufacturers.
6. Handle customer affairs in time to enhance brand influence.
This is the end of the internship summary of health care products sales. Looking back on this year's work, with the care and support of the leaders and the enthusiastic help of my colleagues, I earnestly performed my duties and successfully completed the company's sales tasks. The summary is as follows:
First, strengthen study and constantly improve ideological and professional quality.
There is no end to learning, and there is no end to learning. Only by constantly charging can we maintain business development. Therefore, I have been actively studying. Over the past year, the company has organized computer training, medical knowledge theory and various learning lectures, and I have participated in them seriously. By learning knowledge, I can establish an advanced working concept and make clear the direction of my future work. With the development of society and the update of knowledge, I am also urged to keep learning. Through these learning activities, I have continuously enriched myself, enriched my knowledge and insight, and prepared for better work practice.
Second, work hard and complete the work assigned by the company.
I completed every task assigned by the company with the greatest enthusiasm, such as the telephone call back before and after the sales of customers, the inspection of agents, and a series of daily chores of customers, such as inspection, fax information, marketing coordination, etc., which can basically be "hard-working, high-quality and efficient".
Third, strengthen reflection and sum up the gains and losses of the work in time.
Reflecting on this year's work, while enjoying the achievements, I am also thinking about the shortcomings in my work. Disadvantages are as follows:
1, the research on drug sales is not deep enough, and the thinking in investment promotion practice is not enough, so it is impossible to record some drug sales ideas and problems in time for reflection;
2. The application of theoretical knowledge in work practice is not in place, and the research is not detailed and practical enough to reach the goal in my mind;
3. I don't have my own ideas in sales work, and I will try my best to find some methods of drug sales in the future, so as to do my bit to create a new world of drug sales in the company;
4. Old work concept, no advanced work concept, low work enthusiasm, no 100% investment, no tension and relaxation. The "concept change" is not in place, and the work is rigidly adhered to the habit. Bad work habits and styles on weekdays are hard to get rid of.
The new year should have a new atmosphere. In the brand-new 20xx year, I will actively correct my own shortcomings, work hard for the company's bright future and for my own bright future, and strive for the company to become a sales champion in 20xx year!
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