Momo is because people don't fill in all kinds of information, such as nicknames and avatars. When they first registered. The system will automatically generate a default avatar and nickname, and Momo is the product automatically generated by the system. Momo is not the same person and does not belong to the same group. Momo is composed of a group of Internet retail investors. When the number of registered people is more, an army of Mo Mo is formed.
Although Mo Mo's digital ID is different, he still hides his identity to some extent by wearing similar avatars and nicknames with the same name. So more and more people pretend to be strangers online. The collective anonymity provided by Mo Mo Army provides a protective layer for netizens to speak out, thus attracting many people to become a member of Mo Mo Army.
Characteristics of xiaohongshu software
1, accurate content positioning
The early positioning of Little Red Book was "finding good things abroad", but now it has been changed to "finding the life you want". This is because beauty, fashion, fitness, skin care, reading and travel are part of the lives of young people today. And these contents can be shared and marked in the little red book every day.
2. Strong social function
The advantages of social e-commerce are remarkable, and the platform of Xiaohongshu is very interactive. Users can post videos, pictures and other content or communicate with others through the comment area and follow the publishers. There is a strong stickiness between users and a high degree of correlation. Xiaohongshu Mall is to drain users to the mall through social means to realize social e-commerce.