What kind of goods do you usually carry in Tik Tok?
1, boutique women's wear
Most accounts are clothing and display content, accounting for more than 62%. This form of content display conforms to the shopping trend of female consumers, pays attention to the upper body effect of products, has strong visual output, and can quickly grasp the transformation of consumers' mental stimulation.
Judging from the number of Tik Tok fans in these accounts, 52% of them are in the range of 65438+ 10,000-300,000, followed by 28% of accounts below 65438+ 10,000. It can be seen that there are still great opportunities for women's accounts in Tik Tok, and no more fans are needed to settle in. As long as we grasp the demand of Tik Tok platform, we will have a great chance to get on the list of good things and achieve the goal of strong goods.
2. Fashion men's wear
The content types of trendy men's wear are diverse, but clothing is still the mainstream. Because the category of men's wear will weaken the effect of model display and collocation, there are many good grass seeds, which are in line with the characteristics of men's wear shopping that emphasize performance and simple technology, so we see that some videos can be transformed simply by listing product pictures.
3. Beauty and health care
The audience of beauty care is mainly women. Influenced by the combination of short video and beauty, and the concept of social value first in today's society, most young women are still very concerned about their appearance and makeup.
Where there is care and love for beauty, there is demand. Therefore, the market demand for beauty cosmetics and personal care is also extremely huge. Relying on good grass seeds and situational advertisements, the sales of beauty products are becoming more and more mature.
4, food and beverage category
As a low-cost and widely accepted category by consumers, catering is also a popular category in live broadcast.
Most of these goods are short videos of food, or short video accounts that are common in personal operations. Although the profit of catering is weak, it can also achieve a lot of income if the sales volume is high.
5. Manually run the peripheral class.
When a TV series or anime is on fire, it will give birth to all kinds of handiwork or surroundings, which have their own heat.
As long as the popularity of this drama does not go down, most of the people who are fascinated by this drama are likely to be these hands and potential customers around them.
A drama is on fire, with at least dozens of neighborhoods or hands, but if several dramas are on fire, will more neighborhoods be born? There is no doubt that handicrafts and peripheral categories are also one of the popular commodity categories.
6, maternal and child supplies
The vast majority of products displayed and sold are toys, which also expands the consumer groups of this category, not only confined to pregnant women and lactating women and young children, but also many toys without age restrictions can be included in the list, greatly increasing the consumer audience under this category.
For example, the reunion of the recent fire, there are many heroic dolls on the list, which is extremely hot. Of course, there is still a place for pregnant mothers to wear clothes and cute baby supplies.