Calvin Klein 1964, the founder, graduated from the Fashion Design Department of new york Fashion Technology College. 1968, he and his childhood friend barry schwartz set up a fashion company and made the first coats and skirts. Bonwit Teller, a chic department store in new york, became Calvin Klein's Bole and introduced the first batch of fashions he designed. Since then, Calvin Klein has become more and more famous, and even the authoritative trend magazine Vogue has introduced this cutting edge.

In the early 1970s, Calvin Klein introduced a series of jeans: jeans were cut to be slim and their names were printed on the back pocket. This unprecedented design transforms jeans from a rough image into a tasteable designer's work.

What you want to see is here! ! ! Please pay attention! ! ! !

In 1980s, Calvin Klein entered the underwear market and printed the words Calvin Klein on both sides of briefs and boxer shorts. In the print advertisement of underwear, the model deliberately exposed the edge of underwear outside jeans. Calvin Klein became the first brand that successfully made underwear fashionable from the inside out. Perfume began to be produced in the late 1980s, among which "ck One" perfume with sexual image is a must-have item for every "fashion fan".

Calvin Klein is known as one of the most influential fashion designers in modern America and has won many awards. The most enjoyable thing is that 1982, Calvin Klein became the first person in the best male and female design award of the American Fashion Designers Council.

Calvin Klein is not only an excellent fashion designer, but also a marketer who knows how to create public opinion. Calvin Klein, who is good at marketing planning, has successfully used sexual appeals and provocative advertisements to establish an uninhibited and modern image for the brand, causing social topics and attracting public attention.

In 2003, Calvin Klein was acquired by the fashion group Phillips-Van Heusen.

Product style/features

Calvin Klein's fashion style exudes a strong new york style: simple and elegant, emphasizing durability, without unnecessary decoration or fancy tailoring, with black, white, gray and khaki as the main colors. Leather jacket or suit jacket with a pair of trousers and casual shoes is the most common Calvin Klein style.

Theme product

It is not difficult to guess that underwear and perfume are Calvin Klein's two most profitable products. Most Calvin Klein's advertisements, whether printed or TV, mainly promote underwear or perfume.

Many underwear ads's are unforgettable, and the most classic ones are the print advertisements of Kate Moss and Marky Mark (mark wahlberg, now a Hollywood star). The latest underwear ads also asked Arsenal player Ljungberg to be a model.

Product evaluation

Calvin Klein has been sticking to new york's style for more than 30 years. The so-called new york fashion style actually stems from the need of a world sex life. For example, white-collar workers take off their suits and jackets after work, put on their leather jackets in the office, and go out to soak at once. Free from the fetters of the environment, improvising is the unique scenery of new york fashion industry. This is an unspeakable philosophy of dressing taste, but if you want to understand it, "more expensive than nature" is the true meaning.

Although you can criticize Calvin Klein for being old-fashioned and not enterprising, it is always lovely and respectable to insist on the attitude of "being more expensive than nature" for more than 30 years.

CK men's underwear, around 200 yuan.

Now the chief designer is a China girl.

Rich? Support her ~ ~ ~

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