Many people who have just started to open beauty salons will have such a misunderstanding, that is, the location of beauty salons must be chosen in prosperous areas, thinking that people there are basically white-collar, financially capable and like to spend time maintaining themselves.

There are many advantages in choosing a location to open a beauty salon in a prosperous area. But we haven't forgotten that it also has some shortcomings. In a busy area, the rent is very high. If the profit we earn reaches the load or just equals the cost, it also means that the location is wrong.

Second, according to the decision of consumer groups.

There are two main types of customers who go to beauty salons, one is female customers and the other is male customers. 25-45-year-old white-collar workers and housewives, many white-collar workers and high-income earners, in order to show their identity, most will choose high-end beauty salons;

Housewives are another group of "high-income" members. They have strong business strength and only visit high-end beauty salons to restore their youthful and beautiful faces. So for these customers, beauty salons should be located near high-end office buildings and residential areas.

Let's start with male clients. At present, with the prevalence of men's beauty style, men's beauty salons and men's health centers have also sprung up. Unlike female white-collar workers, male customers don't like to let everyone know about beauty care, so the location of male beauty salons must be relatively secret, either in the office building or in the community.

Third, check the surrounding environment.

Many times, some beauty salon operators like to open their stores at intersections because it is convenient for pedestrians to pass by, which can increase purchasing power and brand promotion.

However, the environment around this road is worth thinking about. Cars come and go every day, which brings great noise pollution. Beauty salons need a quiet environment when caring for customers.

Extended data:

Beauty salon decoration:

The design and decoration of beauty salons should be full of clear, bright, hot and unique features that women like, not as stiff and cold as medical clinics. When studying, don't take back the success of others. The heat in the north makes the south sultry.

Sauna equipment is necessary in the south and should be installed in the north. Spa is very popular in the south. In the cold north, it is not convenient to take heat, so you can't copy it blindly, otherwise it will not be wasted and no one will use it.

1, gate

Doors (including signs), signs should be atmospheric, but the font should not be too square, and it is better to be round and soft; It is best to have one door or two opposite doors, and it is forbidden to have one big door and one small door.

It is best to open the door from the left (that is, when opening the door from the outside to the inside, the door is locked on the right and the door is opened to the left). Wang Qinglong means prosperous water, which can better maintain the wealth of the store.

2. Service desk

The front desk (cashier), which is located in the east or north, is round, square or wavy, preferably. It is best for the front desk to enter and exit from the left (standing on the left side of the front desk from the inside out);

Mascots such as crystal, brave, elephant and dragon can be placed near the front desk with their heads facing outward, which is helpful for career development.

3. Office

The leading office should be located in the second half of the whole business area as far as possible, and don't sit with your back to the door. Combine geography, architecture and feng shui (yin and yang) to design the beauty salon space, so as to make the space harmonious and make customers feel at home.

Step 4 decorate

In the overall decoration layout, the beauty salon should be fully reflected in the entrance and reception area. For example, the design elements that promote Yang activities include corners, sharp points, contrast, shiny colors and elements that stimulate curiosity.

For example, the atmosphere posters of beauty salons have advertisements and descriptions with advertising words or information.

References:

Baidu baike beauty salon