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Dreams shine because of you —— Appreciation of inspirational advertisements in You Can Shine
Advertisements in Thailand always surprise us. I believe many people who have seen Pan Ting's inspirational advertisement "You can shine" will be moved by it. With the beautiful music of guns, let's slow down this time and appreciate how it is so moving step by step.

Canon (show me)

This film tells the story of a deaf girl who realized her musical dream. The whole video is about 4 minutes. The first 30 seconds explain the background of the story, the characteristics of the protagonist and her dreams. In the middle of 2 minutes, it expounds the twists and turns and growth of girls learning the piano. At about 2: 40, the climax of the story was ushered in, and the girl sang an amazing song. At the end of the last few seconds, the advertisement "You can shine" was printed.

Now let's make a simple analysis with the workflow of the story threesome.

? Bottom line: You can shine.

? Key words: dream (dream of music), tenacity (unyielding in the face of setbacks), love (love and encouragement of music enlightenment artists).

? Uniqueness: girls are deaf;

? Desire: to have a musical dream;

? Complexity: physical defects and classmates' obstacles.

? Hook (suspense): At the beginning, a little girl watched an artist play the violin, and the piano sounded sweet. Then, harmony was broken by the sound of cars and quarrels. We learned that the reason for the quarrel was that the deaf-mute girl wanted to learn the violin, and her classmates laughed at her daydreaming and disliked her wasting everyone's time. We can't help wondering whether her musical dream can come true.

? Q: The girl's dream is to learn the violin, but physical reasons make it hard for her to learn the piano. Will she give up in the face of others' incomprehension and degradation?

? Acceptance: The girl found an artist when she was a child. After communicating with the artist, the little girl accepted her differences and strengthened her way of learning the piano.

? Obstacles (twists and turns):

O UP: the girl's heart is gradually recognized and she plays the piano better and better. She looks at the poster of the music competition, which will be the place where her dream will come true.

O Down: Looking at the girl's growth, I was jealous when I mocked her classmates. Not only did I intentionally knock off the girl's dinner plate, but I even called a group of gangsters to smash the girl's beloved violin and beat the artist.

O UP: The girl was not knocked down. She taped the piano and stood firmly on the stage.

? Answer (climax): The girl pulled the Canon that enlightened her dream when she was a child. The picture not only shows the girl's confident posture, but also interspersed with setbacks and beauty on the road to learning the piano. This performance is the release of the dream power that the girl has accumulated for a long time. Canon songs are finally fully presented in this film. The girl's performance was amazing, and the moving music won the applause of the audience. The girl broke into a butterfly and her dream came true.

? Poke (Postscript): Finally, Pan Ting's inspirational advertisement "You Can Glow" was printed, with a pun, which not only clarified the theme, believed in yourself and worked hard for your dream, but also implied that using Pan Ting shampoo would make your hair shine like adding special effects.

After careful appreciation, you will find that it is the layers of twists and turns that make the climax of the gun song so wonderful. The more setbacks a girl encounters, the more we expect her dream to come true as soon as possible. The girl's persistence and belief made her dream light up the reality. Although this is the plot of the advertisement, I believe in the belief that "you can shine". It will really light up our lives in real life.

This paper is a milestone project in the curriculum of semi-private schools.