"Every seed that has survived the winter has a dream about spring."
On the morning of New Year's Day in 2020, the New Year's dedication of Southern Weekend arrived as scheduled, and as always, it continued to nourish people's hearts.
The front-line staff of the auto market should be particularly touched by this sentence. 20 19 the domestic market continued to fall. According to the data of Passenger Car Federation,1-1month, the domestic sales of passenger cars185.53 million, down 8.0% year-on-year.
Economic recession, insufficient domestic demand, stricter emissions, declining new energy subsidies, Sino-US trade war and other superimposed factors continue to ferment, which makes many managers and marketers of enterprises complain.
From -3% of 20 18 to-10% of 20 19. The influx of data made everyone feel frightened at first, and then became numb and impatient. When will the auto market bottom out? This question mark always haunts everyone's mind.
Li Shufu said this in his New Year speech: "The ups and downs of 20 19 will soon pass, and 2020, with more opportunities and challenges, is coming."
I don't know how many Geely people will worry about this sentence. Anyway, boss Li is not very optimistic about the new year.
one
It is said that the problem that can be solved with money is not a problem, but what if there is no money?
"Total * * * only owe me eighteen thousand, half a year didn't also. I don't want it back. " Not long ago, a colleague told us. He used to beg customers for cooperation, but now he is kneeling to get his money back, and he is accidentally blacked out by the other party. "What are you talking about? Isn't it natural to pay back debts? "
This drama happened not only in the media circle, but also among public relations services, parts supply, automobile manufacturers and dealers.
When the economy is depressed, no one has any surplus grain. A few years of hello, I am good, hello everyone, I suddenly found that in front of money, feelings are thinner than paper.
20 19, many people are trapped by money, such as Li Bin.
Weilai Automobile reported in 20 19 that Weilai's net loss in the first half of the year was as high as 5.966 billion yuan, and the accumulated loss in four years reached 23.2 billion yuan. What's more, the original investment of 654.38+0 billion was also yellow. For a time, Wei Lai was under siege, so Li Bin also had a new "title"-the worst person in 2065438+09.
In fact, Li Bin is not the worst, because Weilai is still alive, and there are signs of revival. In contrast, traditional OEMs such as Huatai, Cheetah, Lifan and Haima, as well as hundreds of nameless new car-making forces, are really tottering.
20 19 China automobile brand was suddenly returned to its original shape. Except for Geely and the Great Wall, which barely held the front line, the others were either completely annihilated or partially defeated. The overall sales share has dropped from more than 465,438+0% in highlight to 37% four years ago. To make matters worse, the future situation is not optimistic.
two
At the end of each year, New Weekly will select Chinese characters of the year. 20 19, the word "south" is prominent.
These days, everyone is really "south"! Wang Xing's sentence "20 19 is the worst year in the past ten years, but it will be the best year in the next ten years" is a bit of a joke, at least, he is half right.
In March, Wang Xiaoqiu, former general manager of SAIC passenger car, was in Roewe i6? In an interview after the listing of PLUS, it said: "Living is always the first." So, what about Roewe i6? After the listing of PLUS, the official price reduction was 20,000 yuan, which started the first shot of the annual price war of SAIC passenger cars.
In April, Jie Zheng, former chief operating officer of FCA China and president of GAC Fick, resigned. This powerful woman who once rejuvenated the Jeep brand in China is still powerless.
Since the first half of the year, dealers of weak brands such as Sotheby's, Ma Jun and Guanzhi have begun to collectively defend their rights. The Shanghai New Energy Auto Show, which was originally scheduled to open at the end of 10, was delayed by one year because half of the more than 60 new energy enterprises that had originally signed up closed down, and some enterprises could not afford the participation fees.
10 In the same month, four independent car companies, Cheetah, Zotye, Huatai and Lifan, will enter bankruptcy proceedings. Although the parties will soon come forward to refute rumors, there is no need to explain how miserable their situation is.
After the DS was sold in 20 19, Shenlong automobile still didn't improve. Changan Ford is still in a frenzy, and even SAIC-GM, the top three in the industry, seems to have reached a turning point in history. It can be said that in this year's joint venture camp, except for Japanese, everything else is not very smooth.
20 19, really "south"!
three
In February this year, Ren, president of Huawei, said in a report in Beijing: "We can't get through this winter."
At the time of survival, just let the enterprise take the courage to cross the rubicon, lay off employees, reduce wages and prices, cut off non-core businesses, cooperate with other enterprises, and increase innovation ability, as long as it can ensure the survival of enterprises.
Weilai Automobile laid off 1.200 people, sold the FE fleet and divested some non-core businesses. After "slimming", it finally ushered in the dawn at the end of the year.
At the beginning of 65438+February, the dust of Chery's capital increase and share expansion plan was settled, and this Anhui local state-owned enterprise will open a new chapter with a new identity of mixed ownership. Although we all know that mixed reform is only the beginning and the competition is still fierce, we still give more blessings to this once independent leader.
65438+At the end of February, SAIC and GAC announced "hand in hand". This is the same as FAW, Changan and Dongfeng in the past. At the new crossroads of the automobile industry, no one can take it lightly. It's better to join a group to keep warm than to walk alone blindfolded. This drama, Ford and Volkswagen, PSA and FCA, has been staged overseas.
As Li Shufu said in his New Year speech, "The next decade will be a crucial decade for the transformation of old and new kinetic energy in the world economy. A new round of scientific and technological revolutions and industrial changes such as artificial intelligence, big data, quantum information and biotechnology are gathering strength, which has spawned a large number of new industries, new formats and new models. " In order to cope with this change, car companies "must be open, inclusive and cooperative, must be based in China, look at the world, and fully integrate into the melting pot of the global automobile industry." ?
In fact, in order to integrate into this "melting pot" as soon as possible, Li Shufu has already led Geely around the world to find partners. From Daimler to Proton, from Toyota to Contemporary Ampere Technology Co., Ltd..
On the other hand, the Great Wall has not stopped. From the completion of the Tula factory in Russia to the landing of the joint venture beam car project with BMW, this private enterprise from Baoding has shown more and more powerful ambitions.
Speaking of ambition, Xu Jiayin's motto 15 published on June 65438+12 is full of game.
On this day, he not only invited 60 leading parts companies in the world for the first time, but also announced that he would invest 45 billion yuan in the next three years to gradually form Evergrande's new energy "empire". And this "generous" handwriting not only dwarfs the new forces that lack money, but also is beyond the reach of many traditional car companies.
Of course, whether such a wild road can become a leading enterprise in new energy vehicles has to be questioned.
four
Ten years ago, niall ferguson, an Englishman, came to China. Looking at the traffic in the street, he suddenly realized that "500 years of western rule of the world is coming to an end." ? So, he invented a new word: Chimerica (Central America), which was also selected as the buzzword in The New York Times in 2009.
This is true in the economic field, and so is the automobile field.
Since China automobile market surpassed the United States for the first time to become the largest single market in the world ten years ago, foreign brands such as Volkswagen, General Motors, Toyota and Honda have taken special care of consumers in China and even China. Even Tesla and its defiant founder, elon musk, should respect the owners of China for three points.
Although up to now, local automobile brands can't pose an absolute threat to foreign brands, the sales volume of Geely Automobile has increased nearly five times compared with ten years ago, and the net profit has increased by 10 times. Great Wall Motor has also changed from a small company selling pickup trucks and SUVs to a backbone group competing for the right to speak globally.
Just as in the past decade, China brands have been able to directly confront foreign investment in the field of home appliances and smart phones, and automobiles will be the next frontal battlefield.
101October 3 1 day, three domestic operators announced the official commercialization of 5G. With the comprehensive promotion of this new technology, it will bring many great changes to the automobile industry.
165438+1On October 22nd, China Academy of Engineering announced the list of co-opted academicians in the 14 issue, and Wang Jian from Alibaba was selected. When everyone is pleasantly surprised that private enterprises have finally achieved a zero breakthrough, more people see Wang Jian's unremitting persistence for ten years and Ma Yun's consistent support.
Perhaps, in China's automobile manufacturing industry, especially in artificial intelligence, big data and automation, we need more Wang Jian and, of course, more Ma Yun.
By the end of 20 19, the Sino-US trade war had reached a phased agreement, the city's purchase restriction began to be gradually liberalized, the house prices in various places tended to be stable, and the switch of "five countries, six countries" was basically completed. These have brought good news to the auto market in 2020. Cui Dongshu, secretary-general of the Federation, predicted that "the auto market will go out of the worst trough in 20 19, and the growth rate of passenger cars will reach 1% in 2020."
Many people may think that such a prediction is too optimistic. But it's always right to stick to it. Spring will come!
In the movie "The Thief of the Years", our mother Luo has a proverb, which is borrowed by everyone.
"Be a man, always believe!"
Some pictures come from the internet, such as intrusion?
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.