First, make your own original video.
1. It is best to have a professional camera as a video shooting tool. If not, you can also use the camera function that comes with your mobile phone, and you can also be equipped with a selfie stick if necessary.
2. To do WeChat business, you can also use some simple video editing tools, such as buttons. All micro-video apps also have some simple video editing functions, such as second shots. In the later editing of the video, we can embed drainage information in the video through the editing tool to guide the audience to join my WeChat. For example, we can silently add a contact information in the video.
3. The content of the video can be introduced according to the products sold and the needs of the target group. For example, we can record a video tutorial to teach others how to operate correctly, or we can find some tips for washing your face after others have finished speaking.
4. When editing later, you can embed the legacy information into the video, because the information is divided into two parts, and the drainage reason should be mobile. A good drainage information must be a good drainage excuse. You have to give someone a QR code and embed it directly into the video. In addition, when we implant advertising information, we usually add text advertisements or voice advertisements in the middle.
Second, choose the right platform.
Youku Iqiyi Tencent, the traffic is very huge, but the iQiyi audit is very strict, and the video content and even the IP are very strict. It is basically difficult to upload videos with advertisements through other platforms. The problem is not very big. In fact, Iqiyi can be done, but it needs more superb thinking and it is feasible to make the details of advertisements more subtle.