Simple advertising industry terms include: CPM, CPC, CPA, Impressions, click-through rate.

1、CPM

CPM is the abbreviation of CostPerMille, which means the cost per thousand exhibitions. This is a way used by advertisers to calculate advertising costs.

2、CPC

CPC is the abbreviation of CostPerClick, which means the cost per click. This is another method used by advertisers to calculate advertising expenses.

3. Certified Public Accountant

CPA is the abbreviation of CostPerAction, which means the cost of each action. This is another way used by advertisers to calculate advertising expenses, which usually means that users complete a specific action, such as filling out a form or buying a product.

4. Impression

Impression refers to the number of times an advertisement is displayed on a website or an application. This number is usually used to measure the exposure of advertisements.

5. Click rate

Click rate refers to the ratio of the number of times an advertisement is clicked to the number of times an advertisement is displayed. This figure is usually used to measure the effect of advertising.