1, from the user's point of view, many times when we are writing a copy, we will feel that all the functions are very good, and users can understand what we think can be understood, but in fact, many times our copy is in a state of self-satisfaction. Users are not aware of the copy written in the state of self-satisfaction, so they need to switch their perspectives. What is the user's perspective? Generally speaking, the user perspective is to think from the user's point of view, what the user really cares about and what the user really wants. Nowadays, girls pay great attention to their health, so they have to weigh themselves every day. At this time, girls will buy weighing scale. What do users pay attention to? As a brand manufacturer in weighing scale, how to express it to attract users' attention and purchase? Xiaomi's weighing scale copy is written like this. 100g, the perception accuracy of drinking a glass of water. As a potential user, do you think, Wow, I just want to buy such an accurate and high-value weighing scale?
2, the copy should be scene-oriented, so that users can find * * * Ming. When writing a copy, we should find the user's usage scene, start with the user's usage scene, and guide the user into this scene, thus attracting the user's attention and even buying. The most famous thing here is that Wang Laoji's copywriting is afraid of getting angry. Drinking Wang Laoji-Wang Laoji's copy captures this scene: users will be afraid of getting angry when eating hot pot, and products will focus on getting angry. When you and your friends are eating hot pot, you think you will be angry. At this time, you may not think of antipyretics, but Wang Laoji.
3. Copywriting must be easy to understand. Many marketers will fall into a misunderstanding when writing a copy, and find it difficult to use some tall and deep words. But will such a copywriter pay the bill? My answer is, no, good copy, users can understand at a glance. For example: Country Garden-Give you a five-star home Country Garden expresses itself as a high-end and thoughtful real estate developer in nine simple words.
Above, I hope to help the subject.
Answer: Lin Xiaoqing, an operation girl who loves marketing, welcome to pay attention to the official account of WeChat to market flights?