But in fact, many people underestimate the strength of China automobile market and the pressure resistance of China automobile brands.
Starting from this week, domestic automobile brands began to announce their sales in June one after another, which also means that they officially handed over their answers for the first half of the year. What happened? Today, for the first time, I saw several China automobile brands that were the first to announce their sales.
FAW Hongqi
June sales: over 15400 vehicles.
Year-on-year growth rate: 92%
1~ June sales: over 70,000 vehicles.
Year-on-year growth:11%.
Hongqi should be the first China automobile brand to announce its sales in the first half of this year. Not even until July. On the last night of June, Hongqi couldn't wait to announce its sales in the first half of this year.
At present, Hongqi has five models on sale, including two cars H5 and H7, three SUV models HS5 and HS7 and a pure electric SUV Hongqi E-HS3. Among them, Hongqi H5 and Hongqi HS5 have the heaviest sales burden, with the highest monthly sales reaching about 5,000 vehicles.
And at the beginning of this year, FAW Hongqi also raised its annual sales target from 6,543,800 to 200,000. Although it is not much compared with car companies that sell millions of cars, 2020 is also a milestone year for Hongqi, which has just begun to update its marketization process.
Next, Hongqi H9 will be listed this year. For Hongqi, if H5 is a car that opens the market, then Hongqi H9 will be a car with a stable brand.
Of course, a large part of the sales of Hongqi is reserved by big customers, but it is also a way to let consumers know the new look of Hongqi. Therefore, in the second half of the year, it is still very promising for Hongqi to achieve the remaining sales target of 654.38+0.3 million.
Geely automobile
Sales in June: 1 10 120 vehicles.
Year-on-year growth: 265,438+0%
1June sales: 530,446 vehicles.
Year-on-year growth rate:-19%
Geely can be said to be the first transaction of its own brand in recent years, and its sales volume and brand are increasing year by year. This year, under the influence of the epidemic, it is also one of the fastest growing automobile brands in China, with a year-on-year increase of 265,438+0% in June this year, which is based on the sales exceeding one million in 2065,438+09.
In terms of segmentation, SUV models have become the main force of Geely's sales.
In June, the sales volume of Geely SUV was 70 167, accounting for about 70% of the monthly sales volume, and Hao Yue, which was listed at the end of June, also got a lot of orders, so the SUV will continue to bear the sales burden of Geely.
In June, the sales volume of Geely cars was 37 154, accounting for about 30%, of which Emgrand had the highest sales volume and continued to occupy an important position in Geely car sales.
In addition, the sales volume of Lectra brand in June was 65,438+03,265,438+04, but it is worth noting that there are currently four models on sale, namely 065,438+0,02,03,05, and there are also new energy vehicles. From this point of view, the sales volume of the Lectra brand is not particularly ideal.
BYD Auto
Sales in June: 33,725 vehicles
Year-on-year growth rate:-12.9%
1~ June sales: 158628 vehicles.
Year-on-year growth: -30.45%
BYD is also the only independent brand that recently announced its sales in the first half of the year.
In terms of breakdown, in the first half of this year, BYD sold 60,677 new energy vehicles, down 58.34% year-on-year, and 9795 fuel vehicles1vehicle, up 18.85% year-on-year.
It can be seen that BYD's sales in the new energy sector have dropped by more than half, but fuel vehicles have increased year-on-year, which is not a good thing for BYD. Because BYD's awareness among consumers is the highest among domestic brands focusing on new energy vehicles, its sales in the new energy field have fallen very seriously, which is a bit embarrassing for BYD, which will continue to focus on the new energy market.
You know, from this year on, BYD belongs to the new energy sector, from blade batteries to brand-new Korea. Now, the new energy sector can't be effectively utilized, and it depends on whether Korea can regain some market share after listing.
In addition, BYD's battery business has also changed this year. With the establishment of the new battery company and the change of business, self-produced batteries will be the biggest advantage of BYD's new energy vehicles, because independent battery companies will be able to supply energy batteries to other brands, even if it is not yet possible, it is only a matter of time. This structure will also reduce the exclusive advantage of leaf batteries in BYD Han.
So what is BYD's consideration in the field of new energy?
Chang 'an Automobile Group
Sales in June: 194406 vehicles
Year-on-year growth rate: 38. 1%
1June sales: 830992 vehicles.
Year-on-year growth rate: 1.33%
It should be emphasized that the above data belong to Changan Automobile Group, which includes independent brands and joint venture brands. Among them, the sales volume of Changan China automobile brands (Changan Automobile, Auchan Automobile, etc.). In June, it was 1465 1 vehicle, an increase of 39. 1%.
In the eyes of consumers, Changan Automobile, which has the highest recognition, still performed well in June, among which the sales of CS35, CS55 and CS75 were 8374, 7436 and 2 1070 respectively, while the sales of UNI-T listed in June reached 74 14, and the orders received exceeded 20,000.
It is worth noting that the performance of Changan CS75 comes from CS75? The launch of Plus can be said to be a peak return. It is a routine operation to break 10 thousand monthly sales. On the contrary, the monthly sales of 20,000 yuan is a small goal with ideals and beliefs. Next, Changan CS75? In addition, the sales volume will be very stable, thus driving the sales volume of the entire Changan brand.
In addition, in terms of cars, Yidong sold 65,438+08,247 cars in June. Although the specific ranking has not yet been announced, it is definitely the top three sales of autonomous vehicles.
It can be seen that Changan Automobile has shown a good momentum since it "slimmed down", and its net profit in the first quarter has reached 630 million yuan. According to this situation, the net profit in the second quarter can continue to rise. Therefore, among several independent brands that have announced sales results in the first half of the year, Changan Automobile will be the most potential one in the second half of the year.
It can be seen that Changan Automobile has experienced a recovery after the pain, and the listing of UNI-T represents the opening of another new era; Geely Automobile continues to rise and continue to stabilize its position as the number one in sales; Hongqi Automobile continues to triumph, and the next market reaction of H9 is worth looking forward to; Whether BYD's decline in the field of new energy can be saved by Hanhe blade battery remains to be further verified.
Finally, as of press time, Great Wall Motor has not released the sales data for the first half of the year, but the sales in the first five months should be good, and we will talk about it separately after the announcement.
What we should see is that the automobile market in the first half of this year, under the force majeure, not only tested the brand and financial strength, but also tested the survival and resilience of automobile enterprises, further accelerated the reshuffle of the automobile market in China, and the dividing line became clearer, so the competition in the automobile market in the second half of this year will be even more cruel.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.