The birthplace of yoga is in India. Yoga masters are basically men, but the fans attracted by yoga are mostly women. In the past twenty years, yoga has also become a popular sports and fitness project in the world, and Lululemon, the founder who smelled the yoga category and the potential of women's consumption power in advance, founded Lululemon in Vancouver on 1998.
Lululemon's marketing method is deeply rooted in community marketing, and it penetrates into the yoga community accurately through product educators (store shopping guides) and brand ambassadors (carefully selected yoga instructors and fitness instructors). Lululemon is still increasing digital marketing, trying to gain a place on social networks.
When the frisbee kept going out of the circle, the ubiquitous Lululemon also spread all over the platforms again. Lululemon also took advantage of the opportunity of continuously sponsoring the Frisbee Club to reach cooperation with many clubs and KOL, thus appearing more in major sports venues, making the brand gain exposure and gradually leaving an impression in the hearts of Frisbee players.
Lululemon's introduction
Yoga clothing brand Lululemon, because? 2022 Beijing Winter Olympics? The red down jacket of the Canadian delegation is out of the circle. Lululemon transformed yoga from a weight loss exercise into a group activity that attracted many people.
In Manhattan? In Bryant Park, an open yoga class sponsored by Lululemon Company is held twice a week. About 400 women participated in each session, and most of them wore Lululemon brand yoga clothes.