Such customers have the following situations.

Customers have never used this brand's products and have no knowledge of your brand.

Customers have used this brand of products, and the experience is not very good.

Customers have used this brand of products, and the experience is good, but they just keep this attitude towards new products.

Then we will make a plan for these three situations.

The first two problems are brand awareness and have little to do with new products.

The first kind of customers introduce brands, effects and cases.

The second is to strengthen brand awareness and explain why the previous products are not easy to use, and whether the new products can cover up the disadvantages.

The third is to explain the efficacy of the new product, analyze the advantages of the new product relative to the products he approved, and explain the disadvantages at the same time. This is more sincere and easy to win trust and goodwill.

Above, if helpful, thank you for your adoption.