The program spreads the most practical and scientific health knowledge for the public with its distinctive program positioning, authoritative expert explanation and scientific live demonstration.
Basic Introduction Chinese Name: Healthy Road Country/Region: China Type: Life Service Moderator: Ding and Ji Yuhua Production Company: China CCTV premiere time: 1996 broadcast channel: CCTV- 10 broadcast time: Monday to Sunday 18: 165438. Duration of each episode: 45 minutes. Broadcast status: broadcast channel: CCTV-2. Off-air channel: CCTV 2. On August 24, 2009, the program form, program positioning, program revision, program list and program form program positioning were large-scale daily medical popular science programs. Have the most authoritative experts to give you the most intimate service. Distinguish the clues of the disease, interpret the mystery behind the symptoms, and point out the direction to solve the problem. Program Revision On August 24th, 2009, Healthy Road withdrew from CCTV-2. At 20111118: 45, the CCTV science and education channel "The Road to Health" will appear on the screen with a new look. As a popular science column of medical TV, CCTV's "The Road to Health" has the most authoritative medical expert resources in China. Since the launch of 1996, it has attracted the attention of the audience and has a certain brand influence. This revision is a brand upgrade of The Road to Health, and the closeness, service and practicability of the column will be further strengthened: ● Lock in the distinct theme of "medical health", focus on the actual medical needs of the audience, select typical medical cases and highlight "service"; ● Introduce typical medical records in the form of storytelling, with the image demonstration of modern scientific and technological means and vivid explanation by authoritative experts, with strict attitude, vivid form, popular language and prominent "closeness"; ● Truly record the whole process in the medical field, integrate and publish medical information from all over the country, and highlight "practicality". In addition, the unique studio environment design, which innovatively incorporates many medical performance elements, will also become a highlight to attract the audience's attention. Rich medical characteristics, innovative program form, rich knowledge content, close expression and distinctive column image are the five highlights of the new edition of The Road to Health. Program list Healthy Miles 20 12, Healthy Road has carried out a series of cooperation with the Chinese Academy of Traditional Chinese Medicine, and produced a number of programs with high ratings and well received by the audience. In 20 13, in order to further clarify the strategic partnership between the two sides in the field of Chinese medicine culture and popular science propaganda, and enhance the brand effect, the science and education channel of CCTV and the Chinese Academy of Traditional Chinese Medicine will continue to deepen cooperation. The large-scale series "Twenty-four solar terms health care" is the first cooperation project between the two sides in 20 13, aiming at providing people with instructive, practical and operable solar terms health care information and methods, so as to achieve the purpose of spreading Chinese medicine culture, popularizing Chinese medicine health care knowledge and serving the public's healthy life. In order to ensure the authority and scientificity of the program, the Chinese Academy of Traditional Chinese Medicine provided a strong team of experts, and finally selected five authoritative experts in the field of TCM health preservation to participate in the recording of the program. Among them, Professor Max Zhang teaches spring series, Professor Luo Zenggang teaches summer series, Professor Luo Weifang teaches autumn series, Professor Zhang Xueliang teaches winter series, and Dr. Jingang Dai teaches 24 solar terms aerobics.