The promotion of soft text has always been generally considered by the industry to enhance brand awareness, package products and increase traffic. For most small and medium-sized enterprises, flow means the development power of enterprises. How to quickly drain a large number of soft texts has become a breakthrough in soft text marketing for small and medium-sized enterprises. Here, we summarize the relevant promotion experience. Flow and transformation need to be excessive, and it is also a process from quantitative change to qualitative change. Only when traffic is introduced can it be transformed, and traffic is the premise of transformation. Small and medium-sized enterprises should pay attention to the quality of their own services and products, and bringing high-quality services and experiences to users is the foundation of transformation. To achieve rapid drainage of soft texts, we need to solve two basic points, grasp the quality of soft texts, follow the trend and promote natural drainage. Two basic points: 1. Define customer groups, attributes and hobbies; 2. Soft text is mainly to solve user needs or cause * * * content. Taking advantage of the situation to promote is mainly to seize the hot spots and users' concerns and promote them with the help of mainstream media platforms. The quality of soft writing is mainly that your soft writing should be valuable, informative, emotional and touching. Natural drainage is the natural implantation of advertisements and the introduction or promotion of traffic. If you want to quickly drain soft texts, you need to first clarify customer groups and solve user needs, specifically clarify user demand groups, and grasp accurate users. Soft text oriented to solve users' needs is more likely to impress users, cause users to scream and realize soft text drainage. The quality of soft text is relatively general, which is subdivided into three sections: soft text title, soft text content value and graphic logic typesetting. The title and content quality of soft articles are not described too much here. You can refer to two soft articles, "I suggest taking the title like this, and the marketing of soft articles in enterprises will be effective" and "How to write soft articles to interest users?" ",there will be a more detailed narrative, and the soft text aims to moisten things and blend emotions. Logical typesetting is illustrated with pictures and texts. It is not difficult to understand that your soft text structure should be logical and clear, and the typesetting of words, pictures and videos should be beautiful and ornamental. Taking advantage of the situation to promote is mainly to seize hot spots and nodes, and build momentum with the help of many mainstream media platforms, such as Weibo hot spots, mainstream topic hot spots, news hot spots, festival nodes and so on. This requires some relevant planning, taking hot spots and nodes as the starting point to grasp the relevance of products or services. Too blunt and irrelevant will only feel awkward. It is suggested that the media for publishing soft articles should choose mainstream media platforms with accurate users, and the number of media platforms can be put in more appropriately, so that the promotion effect will be better. For the placement of advertisements, small and medium-sized enterprises need to control themselves according to their needs. Personally, I suggest that advertisements should be implanted naturally and should not be described in too much space. The essence of soft-text advertising lies in the word "soft", which is different from advertising and can achieve the effect of advertising. In order to realize the rapid and massive drainage of soft texts, soft text planners need to constantly optimize and explore according to the weather, location and people, and the marketing and promotion of soft texts are endless.