About pop music
What is a popular poster?
POP poster-the abbreviation of English point of purchase Ad, which is willing to be English "advertisement that can promote the sales of shopping places". All advertisements inside and outside retail stores that can help promote sales, or other signs that provide information, services, explanations and guidance about goods, can be called POP advertisements. Can be called "the closest communicator"
Introduction to pop music
1), the definition of POP
POP (point of purchase) originally refers to the storefront promotion tool in commercial sales. Its types are not limited, but it is mainly displayed in storefronts, such as hanging tags, posters, small stickers, big signs, physical models, flags and so on. These are all within the scope of POP. POP's Chinese name is also called "store top display".
The Rise of Pop Hand-painted Posters
In recent years, due to the introduction of the marketing concept of storefront display in Japan, shopkeepers have begun to pay attention to the packaging of the facade, and a large number of posters with paper drawings have appeared on the storefront to inform consumers, perhaps printed or hand-painted, forming a wave of fashion trends. Among them, the most striking thing is the rise of hand-painted POP.
In the early days, it was very simple, and the word POP, which only cared about informing the news, has recently evolved into a wave of hand-painted pop culture. A large number of patterns and materials are vividly presented on poster paper, with rich colors and eye-catching. Hand-painted pop is an art in recent years. In addition to commercial applications, poster drawing is also carried out on campus in line with the trend. As we all know, all club activities, study and publicity, and inter-school activities draw colorful posters with the simplest tools. Hand-painted posters have also changed from the initial "big-character poster" period to illustrated "graphic billboards".
Third, popular hand-painted posters commonly used tools
To draw a beautiful POP poster, you can use the following tools to mix and match, and you don't have to use a specific tool. These are the basic tools for completing POP hand-painted posters, which can be bought in art stores or bookstores:
1. colored pen: there are two kinds of pens, namely, open-angle pen and round-headed pen.
2. Mack pen: A Mack pen, with two kinds of pens, i.e. corner pen and round pen, and three kinds of solutions, i.e. alcohol, water and oil.
Third, powder and crayons.
Fourth, pastel pen.
5. Colored pencils and sketch pencils.
Six, watercolor, poster color, round or flat marker.
Seven, brush, ink, color Dan.
Eight, pen knife, art knife, round knife, styling scissors, scissors.
Nine, double-sided tape, lipstick glue, transparent tape, paper tape, glue, photo glue, Taiwan Province Province glue.
Ten, cutting board, cutting steel ruler (30 cm, 70 cm, 100 cm each), small ruler, wave ruler, soft ruler.
Xi。 Compass.
Twelve, needle pen.
Thirteen, like white, correction tape, white paint pen, gold paint pen, silver paint pen.
14. Handbags and paper reels.
Fourth, the paper materials of hand-painted POP posters
To draw a beautiful POP poster, the following paper materials are commonly used. Most of these paper materials can be bought in art clubs in the market, and the price is not expensive. If you need to use special paper materials, you can also go to the art club to buy them.
First, written papers.
Second, posters.
Third, die papermaking.
Fourth, pastel paper.
Fifth, good paper.
6.kraft paper.
Seven, tile edge plate.
Eight, gather dragons.
Nine, pearl board.
X. colored paper.
Eleven, cotton paper.
Twelve, rice paper.
Thirteen, crepe paper.
Fourteen, plastic board.
Fifth, the combination factors of hand-painted POP posters
The combination factors of hand-painted POP posters can be roughly divided into the following categories:
I. Illustrations
(1) Theme Style
(2) Decorative style
(3) the overall question type
Second, the copy
(1) title
(2) Key tips
(3) content
6. How to write hand-painted catchwords?
First, practice spelling and "draw bones".
Second, write with a hard pen → write with a round pen → write with a corner pen → practice with a soft pen.
Third, from top to bottom, from left to right, practice turning pens and joints.
Fourth, creative font practice.
5. Grid space allocation.
Sixth, font decoration.
Seven, reading.
Eight, first font → big poster → plane poster → three-dimensional poster → three-dimensional object
Seven, the use of computers and art.
In addition to hand-painted POP posters, computer-generated draft posters printed by color inkjet printers are also common recently. In addition to the overall output by computer, the characters printed by computer can also be used as a tool for producers who are not good at writing POP fonts during the day. With the use of computer software such as CroalDraw, Pagemaker and Quack, we can get many different computer words.
Marketing of hand-painted popular posters
Just because you wrote a POP poster doesn't mean the poster is successful. Time limit, the duration of posting and the location of posting all affect the effectiveness of this poster to convey information. If you make a very beautiful poster and post it for only one day, and the posting place is not where the target audience can see it, then the effect of the poster will be wasted. Hand-painted POP posters should not only be beautifully written, but also be taken care of, because it takes a lot of effort to make them.
Production form of POP
The production forms of POP include color printing, printing and hand drawing. With the development of computer software technology, it shows beautiful and efficient advantages in artistic design and application, and can even imitate the graffiti effect of hand-painted artistic glyphs to the fullest, and can receive and dial LOGO pictures from digital cameras and scanners. Especially suitable for fast, efficient and low-cost production of selling points with large demand for POP.
Application of POP
POP is mainly used in supermarkets and various retail terminal stores. At present, most large supermarkets print unified templates, and then artists fill in the text content as required to meet the different use needs of exquisite commodity counters, which has strong liquidity and timeliness. Therefore, ordinary simple hand-painted POP is incompetent and must be mass-produced in a modular way. At present, there is a trend of brand chain operation in small and medium-sized retail stores, and many of them operate synchronously with brand operators and manufacturers in product organization structure, promotion plan and store style. However, in the use of POP, many still advocate different copywriting and provide different discount information. Some stores even use yellow paper to write posters such as "good news" ... This obviously does not adapt to the trend of brand operation. Perhaps brand suppliers should consider more at this point.
Six principles of posters
America is an advertising kingdom, and posters play an important role in advertising. According to the six principles of poster making advocated by famous American poster designers:
(1) Simplicity: Images and colors must be simple and clear (that is, concise).
(2) Unity: The shape and color of the poster must be harmonious and have a unified coordination effect.
(3) Balance: The whole picture should have a sense of boldness and balance.
(4) Sales focus: The components of posters must be simplified, and the focus should be selected as much as possible.
(5) Surprise: Posters should be surprisingly innovative in form and content, and have a strong surprise effect.
(6) Skills: Poster design requires a high level of performance skills, whether painting or printing, technical performance can not be ignored.
Classic popular websites:
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Hand-painted POP posters lack talents!
Recently, the Ministry of Labor and Social Security released a message that the supply and demand of artistic talents are seriously unbalanced, and the demand ratio is 10.08. In other words, an artist has 10 positions waiting for him to choose. The most scarce artistic talents are commercial artists. The reporter found in the survey that there are about 5,000 artists in Beijing and more than 2,000 commercial artists in the market.
Domestic universities do not have this major.
Wang Shaohua, head of Beijing POP Science and Technology Education Promotion Center, said that POP Advertising is the abbreviation of puchas advertisinng NG's English point, which translates into the selling point advertisement of the point of purchase. At present, the major of commercial art design is still a blank in China. It is natural that the cultivation of commercial art design talents presents a situation of abnormal development and the talent gap is very large. As a branch of commercial art design, POP hand-drawing technology has few talents. The reporter also learned about domestic schools that train artistic talents, such as Beijing Film Academy. It is true that no school offers POP hand-drawing major.
Wang Shaohua explained to reporters that commercial hand-painted POP posters are a kind of hand-painted works of art, and the contents are usually some dynamic and interesting products, characters or cartoon images, which attract people's attention and leave a deep impression on customers through pleasing color schemes, funny behaviors and language advertisements. However, monotonous, rigid and rigid signs are hard to attract the attention of pedestrians. Hand-painted POP posters are mainly used in teahouses, bars, restaurants and specialty stores that emphasize the artistic atmosphere.
A skilled person earns 3000 yuan a month.
Wang Shaohua said that at present, learning commercial hand-painted POP posters does not require certain painting skills, as long as learners like it.
In a professional training school, after a month's study, students can probably master the basic painting principles of commercial hand-painted POP posters and become a junior commercial hand-painted POP poster painter. The reporter learned in the market that the monthly salary of a junior commercial hand-painted POP poster talent is about 1500 yuan. If you want to become a professional commercial hand-painted POP poster planner, you need at least three months of study and practice after getting started. When you become a professional commercial hand-painted POP poster planner, your income usually goes up, ranging from 2,500 yuan to 3,000 yuan. At present, people who are engaged in the planning and promotion of commercial hand-painted POP posters in many foreign companies such as Wal-Mart, Carrefour, Huapu, Huatang, China Resources, Puls Matt, Auchan, Du Shi Department Store, Yansha, Shuang 'an Commercial Store 100 can earn about 7,000 yuan per month. Such commercial hand-painted POP poster planners not only have good professional standards, but also can correctly understand corporate culture and sales concepts, and integrate them into hand-painted POP posters to achieve the purpose of increasing sales.