What category does Taobao renderings belong to?
Taobao renderings on behalf of painting belong to the category of personalized customization/design service /DIY.
1. Personalized customization/design service/DIY > > > design materials/source files.
2. Personalized customization/design service/DIY > & gt design service > > graphic design >> graphic advertisement design.
3. Personalized customization/design service/DIY > & gt design service > > graphic design >> album/magazine/book binding design.
4. Personalized customization/design service/DIY > > > other design services.
5. localized life service >> wedding/photography/video service >> wedding planning.
How to operate the standard category?
First, traffic acquisition.
It mainly means that drainage is the most accurate, and it is a through train that drives natural search with group labels.
The purpose of making a through train is to get more traffic at a very low cost. It is very simple to make a through train, that is, surveying and measuring money, but we still need to analyze market data and many aspects.
For example, when choosing a model, we must look at the product, such as "humidifier", and we must analyze when it is an outbreak period and when it is a recession period.
By analyzing the time of traffic explosion in the past year, we can see that there is a great upward trend and a downward trend, so we must grasp the operation time. We can choose money according to the effect of goods.
Second, the main map details optimization standard category
The main picture is the first key point, so it should be different. Example: "mobile phone case".
We know that Taobao sells maps, and the first thing that comes to mind is the main map. For example, we search the products displayed in the mobile phone case. How are these top products displayed?
What are the main selling points, and then make a good record, and then we can avoid being the same as or different from these when drawing.
In addition to this basic similarity, we can actually make some efforts in copywriting, such as buying gifts to attract customers.
Third, reverse cost control to avoid serious price war.
The easiest way is to control the cost in reverse, or your link can accept low profits, paving the way for later products.
For example, if we make kitchen utensils, you will find that the related sales volume and customers' repurchase rate are still relatively high, so at this time we can promote a product first, and then drive the flow and sales of the whole store through one.
Although the profit of the product is low, the profit generated by other products can make up for the loss caused by this product.
Fourth, the influencing factors of standard conversion rate
The factors of conversion rate of marketing standard products are generally style, picture, price, service, evaluation, sales volume, keyword accuracy, store activities, etc.
General standard categories, especially electrical appliances, account for a relatively high proportion in shopping malls. Not only that, consumers are also very dependent on brands.
Therefore, the evaluation and question-and-answer of printed pictures have a great influence on the conversion rate, especially on the standard products.
If your product gets bad reviews, then sales can only be said to be in jeopardy. So again, the product is king, and the quality is well controlled.