The latest, the most advanced, the highest, the lowest, the most fashionable, the cheapest, the latest technology, the best, the biggest, the best, the most fashionable and the most popular.

Lightest, truest, most awesome, best, best-selling, best-selling, strongest, most effective, most affordable, most professional, hottest and safest,

Freshest? The latest invention, the latest science, the latest technology, the cutest, the most solid, the most valuable, the greatest and the healthiest in the world.

Advertising words with relatively high legal risks

1. 1, the only one, only 1, the first choice, first-class, domestic products, filling the domestic gap, first-class, unprecedented, famous brand, peak, peak, bargain-hunting, extreme, best? , the whole network sales first, ace, sales champion, NO 1\Top 1, extreme, permanent, leading brand, unique, unprecedented, omnipotent, absolute, big name, precision, leading brand, world X? One of the brands, one of the top X brands in China, 100% repeat customers, 100% slimming, international quality, national level, world-class, best, China first, world-leading, well-known trademark, famous brand in China? Cctv? , CCTV brand kills the whole network? , without the same paragraph, the crown of Taobao, the king of Taobao, unprecedented, top brand, unparalleled, unique and world-class.

You can write, but you need proof (many businesses can't provide relevant proof, so you need to use it according to the actual situation)

First, first, gold medal, exclusive, world premiere, whole network premiere, leading, first, famous trademark,

Words with more complaints and greater legal risks at present:

First, the only, the first choice, top-class, national-level products, to fill the domestic gap, top-notch, latest, most advanced, unprecedented, famous brand, peak, peak, bargain-hunting, extreme, the whole network sales first, ace, sales champion.

NO 1\Top 1, extreme, permanent, leading brand, unique, unique, unprecedented, omnipotent, highest, lowest, most fashionable, cheapest, latest technology, best, biggest, best, most fashionable and most popular? Welcome, absolute, big-name, accurate, leading brand, one of the top X brands in the world/country, 100% (unless certificates provided by relevant quality inspection agencies can be provided), international quality, national level and world-class.

Best, China first, world leading, well-known trademark, China well-known trademark? Cctv? , CCTV brand, first, first, gold medal, exclusive, world premiere, whole network premiere, leading, first and famous trademark;

1. Applicable to relevant requirements of all commodity categories: (Ctrl+f search the current page for corresponding keywords)

(1) Absolute language or expression shall not be used in commodity packaging or publicity pages.

1, the advertising law and the regulatory authorities explicitly prohibit the use of: the most advanced, national, best, top, best and first brand;

2. If it contains absolute meaning and cannot be proved by objective evidence, it is suggested not to use it: unique, top-notch, omnipotent, first, lowest, sales volume+champion, bargain-hunting, most unique, highest, domestic first, extreme, first choice, unprecedented, absolute, largest, world-leading, unique, peak, latest invention, most advanced, etc.

(2) Words and patterns such as "well-known trademark" and "China famous brand" shall not be used on the packaging or publicity pages of commodities, as shown in the following figure:

(3) The national flag, national emblem, national anthem, military flag, military emblem and military song of the people of China shall not be used or disguised on the packaging or publicity pages of commodities; The names of state organs and state functionaries shall not be used or used in disguised form.

(four) shall not contain pornographic (sensitive) (sensory), erotic (emotional), gambling, superstition, terror, violence; It must not contain ethnic, racial, religious or gender discrimination.

(5) Advertisements for medical treatment, medicines, medical devices and health food shall not have the recommendation or proof of the advertising spokesperson; Minors under the age of ten cannot be used as advertising spokespersons.

(6) Except advertisements for medical treatment, drugs and medical devices, it is forbidden to use any other advertisements that involve the function of disease treatment, and it is not allowed to use medical terms or terms that are easy to confuse the promoted goods with drugs and medical devices.

(seven) the data, statistical data, survey results, abstracts, quotations and other quotations in advertisements shall be true and accurate, and the source shall be indicated. If the quoted content has the scope of application and the validity period, it shall be indicated.

(8) Please use the words "original price" with caution in the promotion activities. "Original price" refers to the lowest transaction price reached by the operator at the trading place with the transaction documents within seven days before this promotion; If there is no transaction within the first seven days, the last transaction price before this promotion is the original price.

(9) When a business operator conducts promotional activities by comparing prices with other business operators or other sales formats, it shall accurately indicate the meaning of the price comparison, and can prove that the marked price comparison is true and well-founded. Otherwise, it constitutes price fraud. Two, food in addition to the first requirements, but also need to pay attention to the following requirements:

(1) Food commodities shall not use the words and patterns of "national inspection-free products" on their packaging or publicity pages.

(2) Advertisements shall not use words that are confused with drugs, and shall not directly or indirectly publicize the therapeutic effect of food, and shall not express or imply the therapeutic effect of food by publicizing the efficacy of certain ingredients.

Example:? Right ...? Diseases have preventive and therapeutic effects; It has the functions of strengthening and regulating myocardium, dilating blood vessels, increasing coronary blood flow, improving heart vitality, lowering blood pressure and cholesterol, softening blood vessels, resisting tumors and rehabilitating tumor patients.

(3) It is not allowed to express or imply that it can replace breast milk; Do not use the name or image of a medical institution or doctor; Food advertisements involving specific functions shall not be proved by the name or image of experts or consumers.

(4) Advertisements for food, new resource food and special nutritious food shall not publicize the health care function, nor shall they express or imply its health care function by publicizing the functions of certain ingredients.

The following is the functional scope of health food, and the following words and synonyms cannot be used without obtaining the batch number of health food:

1, enhancing immunity;

2. Assisting in lowering blood lipid;

3. Assisting in lowering blood sugar;

4. Anti-oxidation;

5. Assist to improve memory;

6. Relieve visual fatigue;

7. Promote lead discharge;

8. clear your throat;

9. Assist in lowering blood pressure;

10, improve sleep;

1 1, promoting lactation;

12 to relieve physical fatigue;

13, improving hypoxia tolerance;

14, with radiation hazard auxiliary protection function;

15, lose weight;

16 to improve growth and development;

17, increasing bone density;

18, improving nutritional anemia;

19, the auxiliary protective effect on chemical liver injury;

20, acne;

2 1, remove chloasma;

22, improve skin moisture;

23, improve skin oil;

24, regulate intestinal flora;

25. Promote digestion;

26, laxatives;

27. It has auxiliary protective effect on gastric mucosal injury.

check against the authoritative text

The "Advertising Law of People's Republic of China (PRC)" was adopted by the 10th meeting of the Eighth NPC Standing Committee of People's Republic of China (PRC) on June 27th, 2004, and is hereby promulgated and shall come into force as of February 27th, 2005.

On the afternoon of April 24th, 20 15, the 14th meeting of the National People's Congress Standing Committee (NPCSC) voted to pass the third draft of the revised advertising law. The voting draft adds provisions that those who use the Internet to publish advertisements without clearly indicating the closure sign to ensure one-click closure will be fined between 5,000 yuan and 30,000 yuan.

The new advertising law makes it clear that no unit or individual may send advertisements to their residences and means of transportation. Or send advertisements to the parties in the form of electronic information without their consent or request. Advertisements posted in the form of pop-ups on Internet pages should be marked with a closing sign to ensure one-click closing. Offenders will be fined between 5,000 yuan and 30,000 yuan.

On the afternoon of April 24th, 20 15, the 12th the National People's Congress Standing Committee (NPCSC) voted to pass the newly revised advertising law. The new law makes it clear that advertisements must not contain false or misleading contents, and must not deceive or mislead consumers. It is forbidden to publish tobacco advertisements in mass media or public places; It is forbidden to use advertisements and public service advertisements of other commodities or services to publicize the names and trademarks of tobacco products.

References:

People's Republic of China (PRC) advertising law