The purpose of online promotional posters is to attract clicks and increase sales, so the commodity layer is the most important display part of online promotional posters, and it is the key point to be highlighted in the whole layout design. Whether it is the copy or the background, it plays a role in setting off the goods. Therefore, the theme of the product must be highlighted in the design, so that users can clearly and directly understand what the poster wants to express, so unnecessary auxiliary elements should be reduced in the design.

2. The information level should be clear.

The whole layout design should first distinguish the information level. First, it should distinguish clearly which part of the product layer, copy layer and background layer is the center of gravity of the picture and which part needs to be emphasized. If the layout of the whole poster is scattered and the elements are distributed too evenly, users will not be able to grasp the key points of browsing quickly. In the layout design of online posters, we should pay attention to the layering of information blocks. The more information is conveyed, the less clear the theme is, and the more difficult it is to achieve a clear effect.

3、

Color matching

reasonable

A good design should reasonably integrate color, image, copy and other information into one page to express the theme, so that the whole design will have a consistent appearance and a distinct theme. The more colors used in layout design, the better the effect. Instead, we should choose harmonious colors as much as possible to achieve perfect visual effects.

4. The copy layer should be visually clear.

The copywriting layer is a link between the past and the future in online posters. It not only sets off the goods, but also displays the promotional information. In the layout design, it must be in the most focused position in the whole poster, and ensure its visual clarity and logical clarity.

Visual clarity means that the copywriting layer should be separated from the background layer when the layout is graded, which requires that the copywriting layer should be different from the background layer. In layout design, it is the best way to distinguish two different information blocks by lightness and hue, otherwise it is difficult to attract attention.

5. Stay close

Intimacy refers to the relationship between different elements. Some related elements are suitable for close arrangement, while others need to keep a sense of distance from other elements.

What are the requirements for the design and typesetting of posters? Global Ivy League Edge Shaw will share it with you for the time being today. If you are interested in how to use geometric elements in website design, page layout and poster design, I hope this article will be helpful to your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.

How to edit and typeset e-commerce copywriting posters with PHOTOSHOP? First of all, if you don't know PS or only know a little PS, then I suggest you go to some material websites to download the materials of copywriting posters, and then modify the contents or replace models and products in PS.

Then, if you know more, you can download your favorite copy material or background material for synthesis, and many material websites can download it.

For example, the above copywriting material, find a typesetting you like, and download the revised text content. Font, color and typesetting can be modified by yourself. If you have this ability, you'd better modify it.

Then download some nice background pictures. Just add your product and words.

Generally, you can directly download ready-made and beautiful posters to modify them. I have published an article on how to make a set of posters before, which has a detailed tutorial.

Conclusion: Overprinting is only a means after all, and it can't be the main way for your progress. Learn the advantages of others in overprinter, realize your own shortcomings, make up again and again, and make continuous progress. The great god doesn't need overprint. If you want to be a qualified designer, you must accumulate ever-changing typesetting ideas from overprinter and draw them into your own creative thinking, so that you can make your own things instead of being a designer (material porter) who uses other people's works.

I hope you can persist in doing design, persist in learning design, and go further and further on the road of design.

What are the text arrangement skills of product posters? Font selection

There are many styles of fonts, just like smells and sounds, which contain different emotions, meanings and associations. If inappropriate fonts are used in the poster, the effect of information transmission will be greatly reduced, or even become invalid information, affecting the conversion rate.

① Consumers and users of automobiles, razors and game equipment. Mainly men. The poster design of their products can be based on the rough and tough characteristics of men, and choose fonts with thick strokes and strong strokes, such as square, thick, black, simple, Chinese and simple.

② Consumers and users of women's clothing, jewelry and skin care products. Mainly women. The poster design of their products can be based on the characteristics of elegance, softness, exquisiteness and fashion of women. , you can choose a font that is slender, curved, beautiful and changeable.

Promotional products usually need to convey very excited and intense emotions to users, which coincides with the strong impulse and excitement of male characteristics, so a large number of masculine fonts are used in promotional posters, which are heavy and conspicuous.

(4) According to the characteristics of children's cuteness, fun, roundness, liveliness and naughtiness, posters of infant products can choose cute, rounded strokes, playful and irregular fonts.

The consumers of literary clothes, jeans and other products are mainly young people with strong literary atmosphere. The poster design of their products can choose handwritten, retro and elegant fonts according to the characteristics of comfort, quietness and longing for slow life.

Character arrangement and combination

(1) readability of text. The main function of writing is to convey all kinds of information to the public. To achieve this goal, we need to consider the appeal effect of words and give people a clear visual impression. Can be staggered, pay attention to the different color changes of the text and some stroke changes.

(2) Different materials of the text. Combining different backgrounds and products advertised, we can design different materials for the main title text.

③ The color block is superimposed on the bottom of the text. By superimposing color blocks with different shapes and colors at the bottom of the text, the text is more prominent. When the color of the text is too similar to the background, this method can be used to prevent the text from blending into the background.

(4) line decoration. By appropriately adding some lines to the copy part, we can increase the attention of the text, and also make each part of the text clear and clear, with distinct functions.

What are the text arrangement skills of product posters? Global Ivy Bian Xiao will share them with you for the time being. If you are interested in website design, page layout and image processing, I hope this article will be helpful to your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.