With the development of the Internet, China has entered the Internet era, and network celebrities are a new profession in the Internet era. Now most network celebrities have joined the ranks of live broadcast carriers, and many platforms have some head anchors, whose fans can reach tens of millions. Network celebrity Erlv is a well-known anchor of the live broadcast platform. Erlv often brings goods in the live broadcast room, and the sales volume is not bad. However, the second donkey was exposed to the behavior of routine consumers during the live broadcast. What's going on here? The following small series will take you to have a look.

1.2. Daily consumers in the process of donkey carrying goods

What happened was that Er Lv recommended a brand of probiotic drinks to everyone during a live broadcast. At that time, Er Lv's attitude was sincere, and the price of this drink was also very suitable, so many fans in the live broadcast room bought this probiotic drink. Er Lv always called his fans his family in the live broadcast room. He was very grateful for their support, but when the fans got the drinks, they found that they had been cheated. It turned out that the probiotic drinks they received were brand-name goods, not the brand goods recommended by Ermao in the live broadcast room, so consumers said that Ermao brought goods in the live broadcast room, which was a routine.

2. Is the donkey's behavior deceiving consumers?

This kind of behavior in the live broadcast room of Erlv is really deceiving consumers, because Erlv showed consumers a brand of probiotic drinks in the live broadcast room, and consumers also bought this brand of probiotic drinks when placing an order, but they gave them a brand-name probiotic drink when they delivered the goods, and the goods received by consumers were not the same as those displayed by the anchor. This behavior of Er Lu has violated relevant laws and belongs to fraud and deception.

3. How should consumers protect their rights?

Consumers have the right to safeguard their legitimate rights and interests, and can keep relevant evidence and complain to Erlong's platform. Under normal circumstances, the platform will accept complaints from consumers and let Erlong make certain economic compensation to consumers. If the processing results of the platform make consumers dissatisfied, consumers can also complain to relevant departments. Erlong's behavior is illegal in itself, and the law will certainly safeguard our legitimate rights and interests.

Nowadays, live broadcast with goods has become a new trend. More and more commodity manufacturers give their products to the anchor for promotion, but the anchor should also pay attention to his own behavior and not deceive fans at will. At the same time, major platforms should also formulate relevant norms, and illegal anchors must be severely punished.