It is worth noting that in less than three months, Wahaha once again exerted its strength in the field of big health. On April 29th, Wahaha teamed up with the cartoon character "Eye of the Eyes" in Central South China to launch a fermented milk beverage "Eye of the Eyes Crystal Fermented Milk" with the function of relieving visual fatigue.
The data show that the product has the mark of health food, and has four functions: preventing light damage, relieving visual fatigue, preventing myopia and reducing the incidence of coronary heart disease or stroke.
The insiders believe that Wahaha's series of actions can show the company's determination to return to great health to a certain extent. In fact, Zong, chairman of Wahaha Group, said at the end of 20 17 that he would return to Wahaha to make products and develop high-tech and high value-added health products.
In June this year, Wahaha announced that it began to enter the big health industry, and established 1000 Wahaha functional food halls and 200 Wahaha maker centers within one year. At present, the first functional food hall in Wahaha has settled in Nanjing, and it is expected that Wahaha will open in more than 200 cities nationwide this year. At the same time, Zong said, Wahaha Group will speed up innovation, develop healthy food by using Chinese medicine dietotherapy, and meet the change of consumers' dietary needs to health care.
Regarding the reasons for entering the big health industry, the relevant person in charge of Wahaha said in an interview with beijing business today today that Wahaha started as a health care product and has developed in the food and beverage industry for more than 30 years, with certain accumulation and development in products, technology and market. Wahaha develops a big health industry, which can bring consumers products with health care functions and affordable for ordinary people.
According to public information, in the early days of 1988, Wahaha's main product was a healthy food-Wahaha children's nutrition oral liquid, which was used to solve the problem that children were unwilling to eat. This product is Wahaha's product. It achieved a sales income of 4.88 million yuan in the year of listing, and broke through 1 100 million yuan three years after listing.
Deng Yong, an associate professor of medical and health law in the Faculty of Law of Beijing University of Chinese Medicine, said that there is a growing demand for health care products in China. In the case of fierce competition in the beverage market and particularly serious homogenization production, it is difficult for Wahaha industry to continue if traditional beverage market production is carried out again. Wahaha's return to great health is also a trend, responding to the strategic policy of great health and realizing transformation at the same time.
In view of the specific reasons for Wahaha's poor performance in recent years, the specific information of new products and the sales strategy, beijing business today reporter sent the interview outline to the relevant person in charge of Wahaha, who said that Wahaha did have slimming milkshake products in the planning, but more information was inconvenient to answer.
Market recognition is not high.
Behind the return to the big health industry is Wahaha's continued sluggish performance in recent years. According to the 20 16 report of the top 500 private enterprises in China by the China Federation of Industry and Commerce, Wahaha ranked 70th with a revenue of 49.4 billion yuan, a sharp drop of 22.6 billion yuan from the previous year's 72 billion yuan. In the 20 17 list of the top 500 private enterprises in China, Wahaha's 20 16 revenue continued to decline, reaching 45.592 billion yuan.
In the eyes of the industry, outdated products, aging brands and failed diversification are the main reasons for the decline in Wahaha's performance. Wahaha seems to be aware of this problem. In recent years, Wahaha has launched many new products to explore diversification in order to save performance. 2065438+In February 2006, Wahaha released five health drinks, including "Activation π". Subsequently, Wahaha successively launched "Welcome to the Sunshine" series cheese yogurt, "Welcome to the Sunshine" compound juice beverage, soda water and U-YO ice cream flavored yogurt.
According to the data, Wahaha has always owned hundreds of products, including milk drinks, bottled water, carbonated drinks, tea drinks, juice drinks, functional drinks, etc., but at present Wahaha still relies more on time-honored products. Beijing business today's reporter visited many supermarkets in Beijing today and found that Wahaha's products in supermarkets are mainly nutrition express and eight-treasure porridge, while new products such as soda water and tea drinks are hard to find. According to the staff of a supermarket in Chaoyang District, Beijing, the supermarket had previously sold Wahaha soda water, lactic acid bacteria and other beverages, but it stopped buying because of poor sales.
According to a boss who has been running a supermarket for many years, the sales of Wahaha products in the store mainly rely on the nutrition express line. "In the past, supermarkets also sold Wahaha' activated π' tea drinks, but the sales situation was not very good and there was no restocking."
In addition to new drinks being difficult to be recognized by the market, beijing business today reporter found today that Wahaha mineral water is also difficult to gain an advantage in the market. Wahaha mineral water was not found in a full-time supermarket in Haidian District. "We don't sell Wahaha mineral water." The person in charge of the supermarket said, "When we recommend Wahaha mineral water to customers, it is generally not adopted, and other brands of mineral water sell faster," said the boss who has been running the supermarket for a long time.
In the case of frequent promotion of new products with little effect, Wahaha had to seek breakthroughs in other fields. According to incomplete statistics, Wahaha once set foot in milk powder, wine industry, retail and other fields, but the above actions did not arouse too much waves, but boosted Wahaha's later performance. Zhao Heng, founder of Latitude Health, said that the attempt to return to Great Health or Wahaha to save the decline in performance, however, today's health care products market is not the original extensive health care products market, and whether Wahaha's attempt can be successful remains to be tested by the market. But I believe that as long as you persist and cooperate, you will lose weight successfully.