1, the founder of the company is different.

Su Hua, CEO of Aauto Quicker, graduated from Tsinghua University and worked in Google and Baidu. Partner: Cheng, former product manager of Renren. In the summer of 20 13, the two were introduced by friends, and then they discussed the establishment of Aauto more quickly.

2011a AutoQuick Less was born in March. At first, it was an application for making moving pictures. Later, after several generations of improvement, it became a short social video. In 20 17, it was led by Tencent. In May of 20 19, the daily activity of Aauto faster exceeded 200 million, and a new goal of DAU exceeding 300 million by the end of the year was put forward.

Tik Tok is an APP developed by today's headlines. The developer of Tik Tok is Beijing Weibo Vision Technology Co., Ltd., and the founder of the company is Liang Rubo, the technical director of today's headlines. Vibrato short video is an APP for music creative short video. . 20 16 went online in September, and the fire started in June1/kloc-0 two months after it went online.

2. Different platform positioning

Faster: record the world, record you. Tik Tok is: recording a good life.

Aautopicker can see that he pays more attention to sociality and individuality, that is, people and things are more focused. And adhering to the Pratt & Whitney concept, that is, there will be no particularly powerful KOL, nor will it deliberately support the traffic of the head, but pay more attention to each individual and realize the social phenomenon of a virtual platform.

The form of expression is that they will not unite important heads, but support all users. Content: Aauto Quicker is more like a society. Everyone can participate, and they all have a strong sense of record. This is the ordinary life of all beings.

Tik Tok pays more attention to recording a good life. It pays more attention to content. What kind of content? Interesting, beautiful and creative content, so, to a large extent, the distinction between the attributes of the platform and Aauto is faster. Tik Tok is more like a stage. Everyone is beautiful. Show the good side to get everyone's praise.

3. Different operation strategies.

Aauto Quicker adheres to the concept that a bowl of water is flat, so its distribution mechanism is decentralization, sinking and decentralization. So this makes the flow of many heads not particularly high, but supports many waists, thus realizing the balanced development of the platform. So many people on the platform will spontaneously write: Thanks to Aauto's faster platform.

Tik Tok is a centralized distribution mechanism. Will be recommended according to the algorithm. After extracting excellent content from the published likes, comments and forwards, it is mainly recommended, so many people will find out why two people can be recommended to the same video on Tik Tok. This is the characteristic of headline system and algorithm recommendation.

4. The core users of the platform are different

Some people say that Aauto Quicker is like a temple fair, where you can see many people. Aauto Quicker is like a stage, only those who cross the threshold will be seen. This also reflects the content and core users.

Both sexes are mostly women. The difference is that the education of Tik Tok is slightly higher than that of Aote. On the other hand, it also explains that the penetration rate of Tik Tok in first-and second-tier cities is higher than that of A Auto Quick, while A Auto Quick is more popular in third-and fourth-tier cities and below.

05. Commercial routes

Because Tik Tok is content-oriented and title-oriented, its information flow advertisements account for a very large proportion. Tik Tok's revenue in the first half of 2065438+09 reached 20 billion, nearly half of the whole group's revenue in ByteDance.

Users in Aauto Quicker are also tools to increase short video knowledge, and live broadcast and merchandise revenue account for a large proportion. Aauto Quicker's live broadcast revenue mainly comes from small and medium-sized anchors. Last year, the revenue exceeded 20 billion, which was basically the same as Tik Tok's information flow advertisement.