KFC, referred to as KFC, is one of the multinational chain restaurants in the United States and the second largest fast food and fried chicken chain enterprise in the world. 1952 was founded by the founder Harlan Sandoz, and mainly sells high-calorie fast food such as fried chicken, hamburgers, French fries, 1: 1 rice, egg tarts and soda.
China KFC belongs to Yum! China Holdings Limited, referred to as Yum! China, and has the exclusive right to operate KFC brand in Chinese mainland. It has been 35 years since KFC came to China. During its 35 years in China, KFC has been based in China and integrated into life. Over the past 35 years, KFC has been trying to explore and give back to the intimate service of consumers in China.
Business philosophy of KFC
1, with its brand-new chain operation mode of unified logo, unified clothing and unified distribution, finally established its position in the China market by relying on its high-quality products, fast and friendly service and clean and hygienic catering environment.
2. Always adhere to the localization of 100% employees, and constantly invest money and manpower in training at all levels. From restaurant waiters and restaurant managers to managers of functional departments of the company, the company arranges scientific and strict training plans according to the nature of their work. In order to make managers reach the professional fast food management level, KFC has also established a professional training base suitable for restaurant management.
3. Excellent service. At KFC, you will get more services than you originally hoped. The tenet of KFC is customer first, and it is this tenet that makes every customer, whether adults or children, feel at home.
Reference to the above content: Baidu Encyclopedia-KFC