Li Jiaqi Company was fined According to media reports, Shanghai Changning District Market Supervision Administration imposed an administrative penalty on Meiwan (Shanghai) Network Technology Co., Ltd., an affiliated company of Li Jiaqi, and fined 300,000 yuan. The parties concerned have not made any statement or defense application within the statutory time limit, nor have they made any application for hearing.
As for the reasons for punishment, on June 5438+0 10, 2020, Meiwan anchor promoted the home appliance "stopvx Beauty Instrument" through the TB platform. The whole process of using "full face activated collagen, lifting and tightening, lifting and weakening lines, the effect is obvious ... equivalent to playing spicy Maggie for a month, the effect is really terrible and amazing.
Sisters with a good memory should still remember that during the period before the Double Eleven, a lively and excited person had an active atmosphere in the live broadcast room in Li Jiaqi that day, which made their nonsense look excusable, but even once or twice, it was the first time that Li Jiaqi made a mistake!
Li Jiaqi Li Jiaqi's last "roll" dates back to 65438+ last February. 2065438+August 2009, an informant said that he bought 42 bottles of shampoo of a certain brand (89 bottles each) at a store in Li Jiaqi for 3738 yuan. This product is advertised as having the function of preventing hair loss, but it doesn't actually.
It was found that Li Jiaqi did promote the "anti-alopecia effect" in the advertisement, but he could not provide relevant evidence to prove the anti-alopecia effect, so he was fined 65,438+10,000 yuan, and the fined unit was also Meiwan Company, which held 49% of the shares.
In terms of false propaganda, there are also the previous "non-stick pot incident" and "Yangcheng champion hairy crab". The former came out with a "lie", but it was fooled by him for various reasons and sincere apologies.
In addition to false propaganda, there are still problems such as lax product quality control. At the beginning of April last year, some netizens reported that there were bugs in the drinks bought from Li Jiaqi. The buyer contacted the customer service, and the latter took a "procrastination" attitude, which was extremely negative.
Coincidentally, some netizens posted that the quality of hair removal products purchased in the live broadcast room in Li Jiaqi was uneven, and some packages were impressively written with the words "sent by overseas delegations", and some products still left traces of hair and other uses. The above is still a hot discussion after the voice of netizens. It is not known how many consumers submit to humiliation and are not even paid attention to by us.
Conclusion Li Jiaqi was not resisted like Simba, probably because he didn't make too much noise, while Li Jiaqi's personality was low-key and didn't cause too much sensation, so he escaped. I hope Li Jiaqi can be more responsible to his audience.
As a leader in the industry, Li Jiaqi has repeatedly made "false propaganda", not to mention the mixed live broadcast industry. The "mistakes" of these leaders consume consumers' trust in himself and the industry, and the bad things they do will eventually be negatively fed back to themselves.