Everyone has a love of beauty. Now many beauty salons, beauty products and beauty instruments have seized the opportunity and developed many services and products for consumers to choose from. In recent years, beauty instruments have attracted more and more attention from consumers. Everyone is very willing to try this type of new product and can do their own beauty at home. For example: face-lifting instrument, essence introduction instrument, freezing point depilation machine and so on. For information on news media and self-media resources, please click the website:/Register? Admin= 138 1。 Understanding the customer's beauty instrument brand needs to be audience-centered and feedback-oriented, in order to thrive. When there is a demand based on user feedback, we create products, and then we create better products. As customers rely more and more on recommendations and opinions, it is very important to enter the online marketing market. You can't take advantage of the market unless you actively participate in it! . Enterprises can establish their own brand image by planning and analyzing their target consumers. A good plan can often bring unexpected gains to promotion. As more and more companies integrate customer feedback into the product design process. In fact, the brand of beauty instrument really depends on our customers, who are the co-founders of the company, so knowing your customers can directly attract the audience in a short time. You can publish articles in the form of self-media (such as Little Red Book), interact with readers, see what questions readers will comment and ask, conduct surveys, or answer questions on platforms such as Zhihu, so as to quickly get customer feedback or measure customer interest. The little red book is crowded with people who share beauty products, skills and suggestions. Join and share upcoming products through accounts such as Xiaohongshu, and get direct feedback from customers. Don't miss the opportunity to listen to them. Once you know clearly who your customers are, you can interact with them at a more effective level and find your core market. Little Red Book, American Film, Today's Headline, Tik Tok, Aauto Quicker and other self-media platforms have a large user base, and beauty instrument companies can occupy traffic in such self-media as soon as possible. Like the SKG cervical massager endorsed by ABO and so on. It has occupied the traffic on the little red book early and has a large number of fans. You can also use the power of the news media to promote your beauty instrument brand to the target audience and minority audience. Different from self-media account writers with hundreds of thousands of fans, news media has a high reputation and can give readers more trust, just like being certified by professional institutions. Doing news marketing well is the key to establish brand awareness. Second, leave a good impression If you want to cultivate brand loyalty, the first impression is very important. 48% consumers said that their first purchase or experience is the most critical factor to determine whether they will be loyal to the brand. The same is true of soft text marketing. With thousands of marketing activities of beauty instruments on the Internet, professional logo design and assembly design are the beginning to create a good first impression. Eye-catching product packaging (beauty instrument box or instrument appearance and packaging graphics (content on the packaging) lays the foundation for the product, and beauty instrument products are essentially visual products. Inserting "high-quality" product drawings can encourage people to make impulsive choices and make customers have a strong impact on the acceptance of your products. Third, be consistent. No matter where your customers see your brand, their experience must be consistent with the article. It is very important not to exaggerate the facts. Brand consistency includes conveying information in a way that does not deviate from the core brand proposition. If 90% of consumers are exposed to exaggerated products, they will not choose to accept them again, which is equivalent to giving your brand a death sentence. This must be very careful. Successful brands have a consistent look and feel in everything they show their customers. One of the main benefits of this consistency is that it provides consumers with the ability to choose independently, and beauty instrument brands are no different in benefiting from this cohesive brand experience. A recognized brand of beauty equipment will gradually like it with more frequent contact with customers. Familiarity can increase positive feelings, so let your brand be presented to customers in a familiar way. In the ever-changing marketing environment, it is becoming more and more important to understand how to successfully combine product marketing with brand marketing. Bian Xiao believes that valuable copywriting can win "value" and make customers enjoy it. For information on news media and self-media resources, please click the website:/Register? admin= 138