Have you ever complained that you are not a rich second generation and hate your father, why not Li Gang? Grassroots entrepreneurship is not only experiencing hardships, but also experiencing the happiness of creating wealth. It is the most glorious generation not to be a rich second generation, but to be a grassroots entrepreneur.

Due to the lack of grassroots entrepreneurial knowledge, ability and resources, grassroots entrepreneurship is usually a very difficult thing, which will be accompanied by the failure of a large number of new businesses. But at the same time, grassroots entrepreneurship is "wildfire never quite consumes them, the spring breeze is blowing high", which exists in all industries of the national economy, especially the general service industry. They account for an important proportion in GDP and employment, and are related to a country's political and economic security.

Although grassroots entrepreneurship may not be successful, great success will also appear in grassroots entrepreneurship. A typical successful case of grassroots entrepreneurship is to open a national chain on shoeshine. Through the innovative business model, they have turned the traditional street shoe-shining stalls and small-profit millet noodle stalls into well-known chain institutions in China and achieved great success.

Let's look at two successful cases of grassroots entrepreneurship.

Grassroots entrepreneurship: making animation clothes, with a monthly income of 654.38+ 10,000.

With the gradual popularization of animation in China market, many investors began to pay attention to this industry. Fu saw this huge business opportunity. His animation clothing factory employs less than 10, but it receives hundreds of orders every month, with monthly sales of nearly100000 yuan.

Fu Shuo, who is also a loyal "fan" of Japanese animation.

"I just liked it before, because anime made many friends. In recent years, there have been more and more comic-con exhibitions, and the demand of' coser' for clothing has become higher and higher. Fu, who graduated from fashion design major, invested and built a factory at the end of 2007. His animation clothing factory is located in a folk alley on Zhu Min Road, Wuchang.

"The average age of this team is only 20 years old," Fu said. It was animation that brought him and his employees together. "Young people are open-minded, and many new ideas are used in design, which will always make people shine." Since its opening, it has produced tens of thousands of garments a day at most.

"To do animation business, you must really love and be professional." Fu believes that it is because he is more interested in animation that he will consider developing the animation clothing market.

"Traditional garment factories lack understanding of animation, and only seek styles and colors to meet the requirements of orders." Fu Shuo, his team has a special person who is responsible for studying animation information. In the production process, we will not only consider the fabric of clothing, but also communicate with customers repeatedly in design.

"After receiving the order, there is someone who is responsible for procurement, design and production. The competition in the animation industry is very fierce, and every link must be done well. " Fu often works more than 15 hours a day to receive orders, make clothes and order fabrics. He smiled and said, "Sometimes it feels like being in prison."

According to Fu, garment factories mainly receive customer orders through the Internet. At present, the foreign language network of garment factory has been launched and is being promoted. "The cost of network promotion is not high. Compared with foreign clothing, we have an advantage in price and want to try to open up overseas markets. "

Grass-roots entrepreneurship: scolded service to decompress customers

The unsatisfactory performance was euphemistically criticized by the leaders and quarreled with colleagues ... The competition in the workplace was fierce and the pressure on urban white-collar workers was unprecedented. Sometimes I feel wronged and want to call names. As a result, smart merchants saw business opportunities, and a way called "scolding service" quietly rose on the Internet.

"In these stores, you can not only swear, but also let the tutor sell you how to swear, which is super enjoyable." Hu Wei is doing clothing business in Hangzhou. From 9 am to 9 pm, he spends 12 hours in the store every day. Because he is in the service industry, all kinds of people will meet him. He is easy to talk about, and naturally it is harder to get. Some picky customers will swear when they are dissatisfied with the price. The workload is already heavy enough. Whenever such a guest is received, Hu Wei always feels that his heart is blocked.

"When I am impulsive, I really want to talk to others, but the customer is God. In our line of work, we must never talk back. " Hu Wei can only bear it.

At the beginning of the month, Hu Weiwei visited the Taobao shop and looked at it. It was a "scolded shop". Out of curiosity, she chatted with the seller. "The seller said that I can do whatever I want as long as I pay." After a general understanding of related businesses, Hu Wei took over the online shop.

Two days later, an importunate guest came to the shop, insisting that all the clothes in her shop were four seasons green, and the price was so high, saying that she opened a "dirty" shop, and Hu Wei was so angry that his lungs would explode, but he could only bear it.

After the store closed, she immediately opened the scolded store in her collection and spent 5 minutes cursing at the price of 0.98 yuan on Want Want.

"At first, I couldn't put it down or say it." Hu Wei said, and then let the other party taught a dirty word. I feel much more comfortable following each other's words.

Buyers are mainly white-collar workers in their twenties and thirties.

How popular is the scolded shop on the Internet? Yesterday, China entered the keyword "curse" in the treasure column of Taobao and found 7 1 1 related treasures.

Every online shop clearly lists the scolded services it provides, ranging from 0. 19 yuan to 500 yuan. Online stores are all over Hangzhou, Shanghai, Ningbo, Beijing and other cities.

Sales records show that the "Langlifeng 8500" store located in Hangzhou, Zhejiang Province recently made 125 transactions, becoming the "sales king" of similar sellers.

Look at the baby's detailed information. The "curse" service is also divided into different levels, and the fees are different.

Level 1: you can call 20 yuan 1 time for 5 minutes each time, and 40 yuan 10 minutes each time. Shoot 60 yuan at most once, and pay the phone bill yourself. Ask for the phone number after filming.

;