As an independent comprehensive art form, animation has become one of the important aspects of the creative culture industry that all countries attach great importance to. The concept of animation is different from that of general comics. Animation is a comprehensive art, and it is an artistic expression that integrates painting, comics, movies, digital media, photography, music, literature and many other artistic categories.

This major has a solid professional theoretical foundation, a high artistic accomplishment and aesthetic ability, a good grasp of professional skills in animation design and new media technology, and a certain degree of innovation ability, and can be competent in film and television animation creativity and design, game planning and design, digital imaging technology and virtual reality, animation peripheral product design, interactive multimedia design, animation marketing and management.

Animation industry is an important part of cultural industry, and it is the sunrise industry with the most development potential in the 2/kloc-0 century. By the end of 2008, with the attention and support of the national government, China has more than 20 animation production bases and about 6,000 animation game production companies, but it is still far from meeting the potential market demand of China animation market of 654.38 billion yuan.

The huge market of animation industry in China is occupied by foreign animation products because of the lack of domestic animation talents. According to CCTV statistics, in the first half of 2004, there were 15 1 TV stations in China broadcasting cartoons. It is conservatively estimated that each TV station broadcasts an average of 20 minutes a day. Based on the initial broadcast of 20%, the demand for cartoons in China will be around130,000 minutes. According to the standard of small and medium-sized production, the demand for animation production talents in China is nearly 40 thousand; If the actual demand is 250,000 minutes, the demand for talents is nearly 90,000.

Radio and television departments, film and television production companies, animation bases, advertising companies, audio-visual publishing institutions, schools, network companies, game software companies news publishing houses, electronic publishing, digital film and television advertising, design and planning departments of enterprises and institutions, etc.

Which brand of Hong Kong-style souffle is the best to eat and sell 5W boxes a day? Why is China baking domestic brand Maxuan souffle so hot? A new observation of service industry 2019-12-10 concerns that with the development of the times, people have renewed their interest in traditional food culture, especially the development of tea, which has prompted Chinese people to widely accept Chinese traditional cakes and brought structural growth opportunities. As one of the representatives of Chinese pastry, souffle is the most profitable one. Souffle originated in Taiwan Province Province, and its taste is ups and downs, which makes people fondle it. What kind of enjoyment it is when sweet and soft red bean paste and salted duck egg yellow sand explode on the tip of the tongue. From a well-known online celebrity shop at home, to the cake baking workshops that can be seen everywhere in the community, and then to the craftsmen who are gearing up at home, they have all served souffles. In recent years, a kind of souffle named Ma Xuan has an annual income of nearly 200 million yuan, which has become an online celebrity souffle, triggering a repurchase boom, selling well in various provinces and cities across the country, with strong market response. This product was once in short supply and won the praise of many foodies. Selling 50,000 boxes a day, why is Ma Xuan so angry? What is the intriguing story behind the explosion? Guangxi Maxuan Food Co., Ltd. is an enterprise engaged in baking food and sales. Its main products are baked goods, such as Ma Xuan crispy skin, durian crispy skin and durian cake. Ma Xuan Crispy always takes users' needs as the core, constantly explores users' needs and improves production technology. After the product goes on the market, we still insist on quality as the premise and product as the guide, and ensure the stability of product quality and output through self-construction. This team started manufacturing from the source of core control. All raw materials and ingredients have passed the quality inspection layer by layer, and the production process has strict standards. Whether an souffle is delicious or not depends on the quality of egg yolk. The salted egg yolk selected by Ma Xuan comes from Hongshuwan, the origin of salted duck eggs in China. They not only require suppliers to pickle duck eggs in batches according to the weight and laying date to ensure the consistency of maturity/quality of each batch of raw yolk; Roasted egg yolk should be crushed, filtered and shaped to ensure that the taste and texture of each egg yolk are the same. After 45 days of curing, the salt and sweetness are moderate, sweet but not greasy, and the softness of egg yolk and the fusion of milk protein shell are extremely delicious. In addition, in order to increase the strong taste and texture, Ma Xuan egg souffle also creatively added the snow-mei Niang layer commonly used in Japanese cakes. After in-depth market insight, Ma Xuan egg souffle made another innovation in the production process. Maxuan souffle uses animal butter with good water retention instead of lard used in traditional souffle making, which prolongs the shelf life without affecting the taste and flavor, thus extending the shelf life of the original souffle from 2-3 days to 20 days. Ma Xuan egg souffle has successfully established a new generation of Chinese baking banner and created a new domestic label by improving traditional Chinese cakes and integrating them into the current consumption demand. Of course, in the new era of consumption, it is very important to grasp the needs of consumer groups if you want to create explosions. Ma Xuan egg souffle grasps the new consumption aesthetics and carries out young visual design around the target group. The packaging is designed in the style of color illustration, and the color matching is seamless, showing a youthful, lively and fresh feeling. At the same time, the visual screen design with fairy tale interest has further narrowed the distance with consumers, and the overall packaging is simple and generous, with strong visual impact and visual impression. Through the differentiated visual image, Ma Xuan egg souffle has successfully become an explosion, attracting countless waves! Under the guidance of the concept of "new retail", Ma Xuan souffle products hope to jump out of the traditional e-commerce operation and sales model, build their own e-commerce system-a multi-level distribution system with e-commerce platform as the core, and at the same time establish a brand-new e-commerce system, create new e-commerce games and realize the creation of their own brands. At the same time, actively adjust the company's marketing manager team, hire former Huawei executives in organizational management, sort out and reconstruct the internal organizational structure, constantly attract new marketing talents, use big data to realize the layout of new retail channels, and accelerate market expansion. Of course, the layout of new retail channels is a major marketing deployment of Ma Xuan egg souffle. In this construction, Ma Xuan Egg Souffle not only skillfully uses big data technology to lay out e-commerce platforms such as Tmall, Taobao, JD.COM and Tiantian Ceramics, as well as offline fruit shops and convenience stores, but also plays with new social e-commerce through public relations promotion, constantly using social word of mouth to open up channels and expand sales. Ma Xuan Egg Souffle skillfully uses WeChat traffic bonus to share social reputation. In the early stage, through the publicity and advertising of WeChat friends circle, the market was gradually opened with the help of WeChat business model, and user precipitation and sales expansion were successfully realized through the content layout of various social platforms. In addition, after understanding the great power of content marketing and emerging marketing channels in the new consumption era, Ma Xuan egg souffle starts with content marketing and carries out consumer interaction and user accumulation through continuous content output. Comply with the changes in the concept of market consumption, keep up with the current hot spots, and constantly carry out cross-border cooperation. On the occasion of the TV series "The Untamed Fire", we teamed up with the super IP "Magic Master" in the online world to create personalized IP vision, and the joint name of Ma Xuan souffle was successfully surrounded by entertainment hotspots, which greatly promoted the sales of Ma Xuan souffle. At the same time, a large number of contents in Xiaohong's book once again aroused the topic trend, and Ma Xuan's souffle successfully achieved word-of-mouth fission sharing. In this regard, Wang Xiaobo, founder of PMC explosion marketing communication and brand potential law, believes that tap water marketing has become a major factor in Ma Xuan explosion souffle. Then, using short videos and various social platforms, the live broadcast platform came into being. Ma Xuan egg souffle immediately aimed at emerging markets and began to lay out short videos such as Tik Tok. At the same time, we joined hands with the popular anchor KOL Li Daren Qijia to launch the live e-commerce layout. In addition to the great influence and traffic exposure of KOL, Ma Xuan Egg Souffle has also opened up a new retail channel-live e-commerce. At the same time, it successfully realized that users accumulated 1 on how to package each O-flavored juice, and gave the packaging a unique texture with kraft paper as the background, which made it clearer and more realistic and attracted consumers' attention to the fruit. 2. Focus on the internal texture of the fruit, which is different from the packaging of fruit appearance pictures used by most juice brands. 3. Fruits have unique colors, shapes and leaves. Combine different fruits and leaves with illustrations to leave a deep impression on people in an unusual way. 4. Design different roles for different fruits. They all want a sip of juice. Interesting cartoon images show the delicacy and freshness of juice.