First, combination and collocation
1. Package matching, buy two get one free, or how much discount to give after buying coats and pants. I think this is a very simple routine, which is also used by basic senior shopkeepers. Here is a popular science lesson for beginners.
2. Give a promotion, buy a product and give a few dollars to buy a product.
3. Postage promotion, single product purchase; The second one is half price, and the third one is 30% off. Anyway, the cost is low, rich and willful.
Second, price promotion.
1. Shops unified price promotion, and found that it is not some special stores or something that are now under the banner. There are only a few losses in the whole game 20, and everything else is earned.
2. Special promotion, extra purchase, plus a group of random one-dollar second shots, ok or not, is it exciting?
3. Full reduction and full delivery: coupons with full amount 100 will be delivered 100, limited to 300 yuan, and full words 100 will be delivered 100. After the customer really knows the situation, he has already entered the store. Surprise? Unexpected? Awkward?
Third, the details page promotes copywriting
Additional promotion of services: ① Customize XX plan for free. For example, if you are a diet pill, you can say that you can make a slimming plan for free. ② Trade in the old for the new.
2. Guaranteed commitment type: ① False one loses ten; ② One-year guarantee; ③ National low price
3. Ranking promotion: ① Taobao's ranking; 2 baby sales; 3 praise for the baby.
4. Brand promotion: catchy brand words
5. Pain point marketing: a propaganda copy that can directly hit the pain points of users.
Fourth, old customers buy back.
1. Trial promotion: free trial, free gift.
2. Customer's graded rebate: how much the accumulated purchase amount will be cashed back to a certain extent, and how much will be reduced when the order is full.
3. Group purchase promotion: Now there are group settings in the group chat, and you can do group purchase activities.