As a symbol, a representative and a symbol, signs have appeared since the early stage of human development and played an important role in human progress and development. ?
Different signs have different meanings and functions. For example, flags representing different countries, logos of various social activities, logos of public places, logos of companies and enterprises, and so on. They use concise graphic symbols to express specific information. They often use direct, indirect, associative, metaphorical and symbolic methods to concentrate more complex information in simple and beautiful graphics, so that people can get enlightenment from it, accept information, make people easy to remember and have a good impression, and help overcome the obstacles of language and writing. ?
It is not difficult to see that in today's highly developed scientific culture and social civilization, LOGO is becoming more and more realistic and plays an important role. Therefore, "logo design" has become an important topic in the field of art design.
Extended data:
The function of signs
1, media promotion
With the development of social economy and the change of people's aesthetic psychology, logo design tends to be diversified and personalized. With the application of new materials and technologies and the realization of digitalization and networking, logo design has played a role in promoting and establishing brands in a broader field of vision.
2. Ensure credibility
Brand products win the trust with quality, and trademarks are the guarantee of credibility, giving people a sense of integrity. Through logo, we can identify and judge the quality of goods more quickly and accurately.
3, conducive to competition
Excellent signs have distinct personality, visual impact, easy to identify and remember, guide and promote consumption, produce beautiful associations, and help to stand out from many commodities. Such as McDonald's and Pepsi-Cola, have played a very good role in this regard.