Signs of closure can be traced. As early as May this year, LeslieWexner, Chairman and CEO of LBrands, said in the company briefing that Victoria's secret fashion show would face major adjustments, and mentioned that TV and the Internet were no longer suitable for broadcasting big shows, and the traditional Victoria's secret fashion show would be reassessed, which was considered as a signal that Victoria's secret fashion show would be closed.
Just 24 years ago, Victoria's Secret Fashion Show was an industry innovator since its birth. Looking back on the whole process, from the first broadcast of 1995, as the first fashion show in the underwear industry, Victoria's Secret Fashion Show was not as luxurious as it is now, but it shocked the entire underwear industry in the form of a pioneer.
recreational activities
1999, Victoria's Secret Fashion Show was held at the venue of the Super Bowl, which attracted1500,000 people and officially expanded the influence of Victoria's Secret Fashion Show. Victoria's secret fashion show has also quickly become a cultural phenomenon. 200 1 first landing on ABC TV, with audience rating of12.4 million.
Since 2002, it has been granted 15 TV broadcasting rights by American CBS. Through live TV broadcast, the ratings of Victoria's Secret Fashion Show once reached 4.6, attracting millions of viewers every year, creating an entertainment event, and Victoria's Secret has gradually become a world-famous brand IP.