2.MARMOT: the top brand of alpine equipment. It uses the best materials and technology, only produces high-grade products, and the quality is absolutely first-class! Its down jacket series enjoys a high reputation; Its seamless technology jacket is an excellent choice for mountain friends.
3. Mountain hardware: MHW for short. Needless to say, this brand is top-notch. Mainly concerned with clothing and tents, especially clothing. Some people think that it is comparable to Archaeopteryx in research and development and workmanship.
4. Patagonia: American brand, only producing clothing. Although there are a large number of leisure series, they also produce the best clothes for outdoor occupations. Its product design is very fit and its workmanship is fine. Every detail of its wool and stormtroopers has been carefully considered.
A slightly worse brand:
1. The most influential international brand in China. Although it is now influenced by fake goods (worn by many migrant workers in Beijing) and some negative news, the authentic style and quality are not lost to the style of big manufacturers. Worth buying.
2. Colombia: a big American factory with its own fabrics. Leisure products are popular now, paying more attention to style and color matching, and their professionalism is not very strong. The product line is complete, mainly clothing.
3.Leaca (Black Yak): Known as the first brand in Korea, it is one of the three major brands in Korea and belongs to the middle and high-end brands. The product line is complete, covering almost all types of equipment, mainly clothing. The materials are solid, the quality is quite good and the price is not cheap. After entering China, we began to design and produce locally.
4.Salewa: German brand. It is a high-end brand in Europe, with a complete range of products, from clothing, backpacks to mountaineering equipment, which are well-known in China. A series of clothing products promoted by it adopt better materials and techniques, but the price is slightly higher, and many people don't know about their products, so they have not achieved corresponding popularity so far.
5.AIGLE: French outdoor brand, with novel and concise design and a lot of fashion elements, looks better. Its style is casual, with French romance, and it is an alternative of high-end brands.
6.LAFUMA: French brand, one of the three largest outdoor products groups in the world. Leisure and professional outdoor products, strong. There are many famous brands under its banner, and BP backpack was eaten by it. Because the main products sold are mainly leisure, the price is slightly higher, which is not accepted by the domestic professional outdoor market.
7.MAMMUT: The main clothes, especially the alpine equipment, are of first-class quality. There is no big move in the domestic market.
8.VAUDE: German brand, famous for producing backpacks; Its coat fabric is unique and the quality is first-class!
9.Lowe Alpine: This company specializes in backpacks, but its functional coats are of high quality. Mainly for mountain exploration, highlighting the characteristics of portability and wear resistance. Suitable for high-intensity outdoor activities such as mountain climbing and ice climbing.
10.Bergans: Norwegian brand. People in China are not familiar with this brand, but there are already agents in China. The strength lies in backpacks and clothes. Clothing is a typical European style, very fancy and beautiful, and the technology is good, but the price is quite expensive.
General brand:
1. ozark: Although its quality and function are completely unqualified to be compared with the above-mentioned foreign brands, or even inferior to many mid-range products, its positioning and price are indeed the only brands in China that can be regarded as world-class. Many people despise it and think it is of high quality and low price. However, relying on one of the largest pressure-sensitive clothing manufacturers in China and using many years of experience in foreign order processing, some of its clothing products are still worthy of recognition. He entered the outdoor sports industry earlier, sponsored many domestic outdoor events and mountaineering, and contributed to the development of outdoor sports in China. Its product line is relatively complete, mainly clothing, with both functionality and fashion.
2.KAILAS: The products of Guangzhou Nima Trading Company are among the best in the mid-range brands. Relying on the advantages of processing foreign orders for many years, we developed products for the China market, which quickly opened the market and was accepted by everyone in a short time. Judging from its technology (seamless plastic seal, only used by Archaeopteryx, MHW and Kailas), quality and price, it deserves to be the leader of the mid-range brand. It can often launch some innovative products, and if it can persist in development, it is a brand with great potential.
3.SHEHE:SHEHE's workmanship is the best among domestic brands. I used to work as a OEM for MARMOT, and I have accumulated a lot of experience and fine workmanship. Coupled with the convenience of material procurement, it quickly achieved quite good sales performance and popularity in China. Its 3-layer and 2-layer laminated rubber jacket can provide good waterproof and breathable function; Unfortunately, the permeability of fabric at low temperature is not satisfactory. Shehe is a good choice if it is just a general hiking trip.
4. Snow Wolf: China brand, positioning the mid-range. Mainly producing jackets and tents, adopting low-price competition strategy, and quickly winning its own market share in the early stage; And achieved a certain popularity through network communication. With the full technical support, reasonable price and excellent workmanship of Dengtian Company, it has become the first choice brand of DENTIK fabric products in the market.
5.K2 climbed to the top: this is a domestic brand, not a foreign K2. Its product manager is Shanyou, and everything it produces is designed for players. The main products are clothing, backpacks and tents. Solid workmanship and good reputation are a good choice.
6.ANEMAQEN: Beijing Sanfu Company has its own brand. From retail channels to brand production, we learn from many experts and can develop products for the market. It stresses credibility. In outdoor and clothing circles, it is the only brand that recalls the whole batch of products; And have their own club staff to provide advice on exam improvement. Its product line is very complete, even including lasso.
7. Northland: Austrian brand. In China, clothing is the main product, supplemented by other equipment products. Clothing occupies a certain market and mid-range price because of its good style and good color matching. At present, it is sold in outdoor stores and shopping malls, and its style gradually tends to be casual and fashionable.
8.CAMPLAND: This company has been an OEM of international brands for a long time, so it has fine workmanship and mature products. The reputation among donkey friends is very good!
9.SinTeryx: this company is also a long-term OEM and has accumulated a lot of experience. It is said that it will become the "archaeopteryx of China". Products are mainly clothing and sleeping bags, and strive for high-grade materials and workmanship, with prices close to the mid-range, and do not pursue too many styles and colors. This is a good choice for friends who pursue cost performance.
10. Mountain or Mountain God: Italian brand, but no international brand can be seen in the product. The fabric used is soft, comfortable and waterproof, and the adhesive tape used is also a major feature, and the workmanship is also very fine. But the design is old-fashioned and Chinese people don't like it. But its relatively low price is also very competitive in mid-range products.
1 1. Colombo (Kolumbo): German brand, products suitable for new travelers.
12.Atunas: brand of Taiwan Province province. Positioning in leisure products, beautiful appearance, good workmanship, not cheap. There are some good products, but their awareness in Chinese mainland is not high.
13.Krantz: among domestic brands, the workmanship and materials are first-class, imitating the style design of Archaeopteryx jacket, which is loved by many travelers.
14. Mustaga: China brand, with mid-range positioning. The main product is clothing, which pays attention to the design and improvement of details.
15.SKOGSTAD: The selection of Skogstad mainly depends on the quality of Sympatex fabric.
16.Toread: domestic brand. This brand is really hard to say. Online comments on it are all "rubbish". Its early products were mainly based on basic equipment, because the price factor could not be compared with high-grade products, and the requirements for product quality could not be too strict. However, its sales channels are well laid, and I believe many friends started to know outdoor clothing from this brand. After the output is large, we will cooperate with high-grade material suppliers (including GTX) to produce high-priced products and gradually enhance the brand image. Even put an advertisement on CCTV, which is the first among outdoor brands. For pathfinders, it takes time to explain everything, no matter where the products go and how travelers evaluate them.
17. Xiaomi: French brand, mainly making clothes and backpacks. Judging from the products that can be seen in China, it can be regarded as well-made middle and high-grade goods.