Hello, I'm meow! (〃'▽'〃)

(PS: Recently, I gave my account a more noble name-Journey to the Sky, which is taken from a Latin proverb "Per Aspera Adaastra", which means "Reach the sky along this journey" in Chinese, and the meaning of "Heaven will descend on the people of Sri Lanka …" is the same as that in "Born in happiness, died in sorrow". To reach the sky, you must go through a journey. I believe that the accumulated power, through accumulation and continuous learning, the result of learning will eventually reach where I want to go! )

Anyway, I have come into contact with many new words in the Internet industry in my recent projects. At first glance, it seemed confusing, so I went to collect relevant information, did some research myself, and finally got a general idea of what it was. I will share it with you here and learn from you!

Vernacular explanation: do things with data, tell the truth, and don't always pat your head (think of Master Huang's sentence "I don't want you to think")

Professional interpretation: Collect and analyze the relevant data involved in business scenarios, dig out the part with commercial value from the massive data, and use this part of data to directly guide future decision-making, instead of the previous manual judgment and subjective decision-making, or this part of data can predict the future development trend (in fact, it is the commercial application of data mining knowledge).

There is a famous true case, Wal-Mart's "Diapers and Beer" story. You can go and have a look.

Vernacular explanation: step by step, only look at the present, can not see the future, short-sighted, frog in the well.

Professional explanation: Baidu's professional explanation, I will extract it.

Vernacular explanation: "losing weight" in heavy business

Professional explanation: according to the priority of business requirements, reorganize heavy and complicated business scenarios and cut off irrelevant functions, thus reducing the learning cost of new users and increasing the usability of products.

To understand what a "large, medium and small front desk" is, we must first understand what a front desk, a middle desk and a backstage are. The following is a short extension:

1) front desk: the front desk is the end that directly contacts with users and carries out human-computer interaction. It can be compared to human face, that is, the "face" that users can see and touch; In today's world of "looking at faces", appearance basically determines the relationship between people or the potential for future relationship development. Maybe a little snobbish, but the reality is that after all, everyone likes beautiful things, which shows the importance of the front desk.

2) Background: If the front desk is compared to the face, then the background can be compared to people's thoughts, souls and views, which determines the depth of communication between people (such as whether someone is suitable to be the other half, whether he is suitable to be a partner, etc.). There is a saying in the social circle that "the beautiful skin is the same, and the interesting soul is one in a million", which is also applicable to Internet products, and the background is the core value essence of the product.

At present, the vast majority of products, regardless of industry (e-commerce, social, logistics, medical and so on. ), all adopt the front and back mode, which is the framework of traditional IT system (MVC framework). This model has advantages and disadvantages, which should be treated dialectically:

? The good thing is that it can perfectly match the business needs, as long as the demand is not very outrageous (such as picking the moon in the sky, BIGBANG), it can basically be realized;

? The disadvantage is that its structure is bloated, its maintenance cost is high and its iteration period is long. For example, there is a hot topic in the society now, and the company wants to use the topic to speculate on a wave of marketing, and then propose to realize a certain function. If the current front-end and back-end mode is adopted, it needs project managers, product managers, UI/ interaction designers, front-end R&D personnel, back-end R&D personnel, DBA, testers, security strategy experts, system architects and so on. The more people involved, the more complicated the situation, the topic may be over and the function may not be online. Of course, you may say that if the company recruits more people to work all night, it will be over, but do you think it is realistic?

3) China and Thailand: The concept of "China and Thailand" was first put forward by Ali. Please click here for details. The middle platform is roughly compared to human organs (such as heart, liver, spleen, lung, kidney, etc. ). The intermediate platform is not only a cold information system, but also includes departmental employees and corporate culture. After all, the system is dead, and people and enterprises are alive.

Why is it a "large, medium and small front desk"? I will focus on one word, "increasing efficiency and reducing costs", as follows:

1) shortens the iteration period and responds to business requirements quickly. For example, demand is raised in the morning and functions are launched in the afternoon-efficiency is improved.

2) Open source and reduce expenditure to reduce labor costs. Some departments are overstaffed and have raised a number of idle people, especially large enterprises. The appearance of China Taiwan Province indicates that these people will decline in the future-reducing costs.

How to realize "large, medium and small front desk"? Let me concentrate again.

1) sinks complex business logic to the middle desk, and the front desk only needs to keep the most simplified functions.

2) At the same time, the common and * * * services are decoupled to form an independent service module. The central station should collect these business modules in a unified way, just like a component library. When there is a business demand, the front desk directly applies to the middle desk for calling ability (just pick out the components that need to be used from the component library for assembly), and the middle desk can respond to the business demand quickly.

The above views may still be one-sided, please correct me. )

Vernacular explanation: after experiencing products (such as mobile phones, furniture, etc. ), direct orders to buy.

Professional explanation: the two actions of commodity display and commodity sales occurred in the same business scene one after another, realizing a closed loop.

OMO's English full name is Online Merge Offline, and Chinese means online integration offline.

? The so-called offline is the scene in real life, such as going to the vegetable market to buy food, attending classes at school, singing in karaoke bars and so on.

? The so-called online, that is, people don't have to be in a physical store, such as at home, in the company, in the toilet, they can complete the actions that need to be done in the store before, and the offline actions are moved online, such as through daily fresh shopping, through nailed online classes, singing karaoke.

In the past, we said that O2O is online to offline, offline to online, and online and offline boundaries are clear. The offline and online user experiences are different, but now the so-called OMO (online and offline dual-channel integration) actually blurs the boundaries between online and offline, making the user experience no service difference, which is embodied in the following aspects:

1) Product/service price integration: In the past, in order to get offline traffic online, merchants usually organized online promotion activities to attract customers at lower prices, such as new users registering to send coupons, and there is no threshold 10 yuan. Now after the integration of the two channels, the prices are synchronized and online and offline guide each other.

2) Product inventory integration: In the past, there were only online goods or offline goods. Now that the inventory is synchronized, the merchants have unified the inventory caliber. One is that it is more convenient for merchants to check their own inventory, and the other is the consumption experience for users. It has also improved.

3) Consumer experience integration: the integration of the two modes = online purchase, offline delivery+offline experience, online purchase.

(There are other aspects, welcome simple friends to exchange and supplement)

2020-3-3 1 essay

Updated on April 29, 2020

I first saw this word in a research report. My first impression was why I studied the table, hahaha. ...

"Desktop research" is not its literal meaning, nor is it a research desk, but a way of project research, which can be used at any stage of research, but it is more suitable for the pre-research stage of project research.

Vernacular explanation: See how others do it, whether it is worth learning (plagiarism), or see what other people's materials can inspire you.

Professional explanation: (from Baidu Encyclopedia)

Sincere greetings!