The reporter found that the whole advertising campaign was designed and produced around the concept of Tibet. However, in addition to green tea, seven kinds of Chinese herbal medicines, such as cassia seed, prepared Polygonum multiflorum and prepared rhubarb, are also marked on the product packaging box. Zhou, a member of the Science and Technology Committee of Chinese Academy of Traditional Chinese Medicine and a member of the Standing Committee of China Pharmacopoeia Committee, said that these drugs should be commonly used in traditional Chinese medicine and have nothing to do with Tibetan tea.
In the propaganda of "keeping secrets and discharging oil", a unit named "Asian Tibetan tea medical and health care research institute" appeared many times. However, the reporter found that this company was established in March 2006 1. Is a private company, the registered capital is only10,000 Hong Kong dollars, and the registered address cannot be found. There is only 1 director named Zhang Jinli, the planner of "hiding secrets and discharging oil".
China's advertising law clearly stipulates that the name and image of experts, doctors and patients should not be used as proof. However, there are not only medical experts, but also all kinds of people in the advertisement of "hiding secrets and expelling oil", who exaggerate the original health care functions of losing weight and regulating blood lipids.