On the morning of September 12, 2020 Yinchuan Happy Shopping Season, 2020 Consumption Promotion Month and the 5th Yinchuan Happy Shopping Season were officially launched in Jianfa Joy City. The theme of this year's Happy Shopping Season in Yinchuan is "Enjoy Consumption, Enjoy Life", which will last until February 26th, 20021year.
2020 "100 Cities and 100 Enterprises Promote Consumption" Consumption Promotion Month Series Activities Arrangement China City Business Summit Forum Time: early September 2020.
Venue: Jianfa Joy City
Content: With the theme of "Let China See the Power of Yinchuan", the China City Business Summit Forum was held, and Wang Yongping, president of the Commercial Real Estate Working Committee of the All-China Real Estate Chamber of Commerce, Zhou Yanbin, president of Win Business Network, Grace Wai Wong, member of the Asia-Pacific Market Research Committee of the International Shopping Center Association, were invited to give keynote speeches, and "star apprentices" were also organized. China businessmen's desert challenge tour will boost urban development and business upgrading, and explore new lifestyles in the future.
The theme activity time of "Ningxia Harvest Festival" of Xinbai Group: September 9 -22, 2020.
Venue: Gulou Pedestrian Street
Content: The opening ceremony and carnival parade were held on the pedestrian street, and elements such as floats, Disney, circus and online celebrities were used to create a joyful scene full of autumn. Department stores, supermarkets and electrical appliances distribute 1 100 million yuan shopping red envelopes through small programs, organize 100 online live spikes at 20:00 every night, and 10000 explosive products are snapped up, 9.9 yuan goods are snapped up, and 9.9 yuan buys 50 yuan.
Electronic syllable time of Yinchuan Tsingtao Brewery: June 2020, 65438+ 10, location, area 3.
Content: Qingdao government departments and enterprises are invited to Yinchuan to jointly hold Yinchuan Tsingtao Beer Electronic Syllables. Set up on-site promotion interactive area and Yinchuan taste food area, set up free goods Jianhe food challenge, improve the night economy outside the mall, realize the transformation of passenger flow in the mall, and improve the popularity in the mall. Jointly hold music festivals with beer brands such as Tsingtao Brewery and Carlsberg to create a comprehensive festival cultural activity integrating performing arts culture, food culture, beer culture and leisure and entertainment culture in western China.
2020 Yinchuan Special Catering Competition Time: September 2020 -65438+ 10.
Venue: Yinchuan main business district
Content: preferential activities such as buying gifts in a limited time, coupons, prizes and quizzes are set up at the event site to stimulate customers' consumption. Organize food production enterprises, catering enterprises (business households), chefs, gourmets, etc. Sign up for the assessment. Through the on-site cooking skills display, theme food contest, judges' shop visits and judges' public tasting scores, the citizens can taste the delicious food of Yinchuan tip, witness the food production process with their own eyes, and expand the spread and influence of Yinchuan cuisine.
Farmers' Harvest Festival series: September 23 -26, 2020.
Venue: Ningmin Town
Content: In 2020, China Farmers' Harvest Festival will be held in Ningxia with the theme of "Celebrating Harvest and Welcoming Well-off Society". The activities include a series of brand activities, such as country music festival, farmers' song and dance concert, featured agricultural products promotion meeting, agricultural and rural development summit forum, agricultural products collection, electrical appliances going to the countryside, "village banquet" food exhibition, intelligent agricultural science and technology equipment exhibition, wine tasting at the eastern foot of Helan Mountain, comprehensive well-off photography calligraphy exhibition, etc., to show the new face of agriculture and rural areas, promote economic development, promote consumption, and build a comprehensive platform for new farmers to display, communicate and combine production and marketing.
Time of the 10th Yinchuan Commodity Fair of "Huimin Consumption": September 2020 1 1-26.
Venue: Hall A of Yinchuan International Convention and Exhibition Center
Content: Set up five categories of exhibition areas, including famous and special products exhibition area, clothing exhibition area, special food exhibition area, wine, sugar and tea exhibition area and daily necessities exhibition area, with an exhibition area of 5,000 yuan and 260 planned booths. Through member value-added services, double points promotion, on-site shopping gifts and other preferential activities, combined with multi-channel publicity and promotion, attract people from surrounding areas to spend shopping, expand the total consumption, and stimulate the city's consumption growth.
Street concert freshman: September 9, 2020-65438+100 on October 8.
Venue: Ningyang Square
Content: Set up large-scale promotional activities, hold street concert freshman festival, explosive war week, bloody rock week, neat e-sports week and other special activities, advocate fashion consumption and healthy consumption, enrich the shopping experience of citizens and promote consumption upgrading.
"Love in Guofang" enjoys the Flash Shopping Festival: September 9-June 8, 2020 10.
Venue: Guofang Department Store
Content: The joint venue 100 well-known brands distributed 10000 luxury shopping spree to consumers in the whole city, subsidized more than 3 million yuan in cash, and launched colorful activities such as ultra-low discount explosive goods spike, full consumption gift, exclusive member welfare, 50% off food festival, and combined with local major e-commerce platforms, explosive goods were snapped up by the hour, and online and offline efforts were made.
"My Motherland and I" National Day Series: June 65438+ 10/-8, 2020.
Venue: Beijing Hualian Yuehai Xintiandi and other commercial complexes
Content: Jointly carry out activities such as collective recitation of patriotic poems such as Ode to Ancestors, collective dance performance such as I am proud that I am from China, and square dance competition such as My Motherland.
"Taste of Home" Mid-Autumn Festival Promotion Series Time: June 65438+ 10/-8, 2020
Location: Relevant business circulation enterprises.
Content: Carry out a series of activities such as Mid-Autumn Festival and city-wide celebration, and organize off-line promotional activities such as singing and dancing, flashing, explosion promotion of people's livelihood products, category discount, point exchange, discount, buy one get one free, full lottery and so on. , combined with online group killing, draw happy blind boxes, and launch activities such as free distribution fee and full reduction in conjunction with Meituan and Hungry to ignite consumption enthusiasm.
Household appliances exhibition: September 9, 2020 -65438+20201October 8.
Venue: related electrical appliance sales enterprises and Yinchuan International Convention and Exhibition Center.
Content: Organize merchants to carry out joint promotion with major brands of household appliances, invest resources of manufacturers and merchants, and promote preferential benefits such as early recognition of value-added, joint cash back of brand orders, horizontal cooperation between banks and mobile, and special subsidies for trade-in for old ones to benefit the people. Promote market-oriented ways to hold home appliance exhibitions, integrate manufacturers' preferential policies and platform resources, and present home appliance exhibitions with rich levels and diverse contents for consumers.
"Fashion Life" Yinchuan Night Economy Series Activity Time: September 9, 2020-20265438+February 26.
Venue: backbone business circulation enterprises in the city
Content: With the theme of "trendy life", build a night economy in Yinchuan, combine major commercial complexes, supermarkets, restaurants, night markets, culture, tourism, sports, etc., and cultivate a number of night economy demonstration blocks and a series of demonstration activities such as "Nightlife Festival" in Joy City, "Peach Blossom Market in Xinhualian Shopping Center" and "Jinfeng wanda plaza Night Tour in Yinchuan" to prosper the night economy and enrich the shopping experience and famous food.
"Food Gathering" Yinchuan Taste Food Taste Series Activity Time: 202010-February 20021.
Location: backbone commercial complex, catering characteristic block, night market, etc.
Content: According to the consumption characteristics, the catering associations inside and outside the region are invited to carry out food theme activities in Yinchuan, and the backbone catering enterprises such as "Ningxia Time-honored Brand" are organized to carry out Huimin food series exhibitions, and various forms of special dishes, full consumption reduction, food shopping linkage concessions, reservation concessions and courtesy concessions are introduced. Hold activities such as the Hot Mom Cooking Competition, the night market not closing, and the display of time-honored food skills, explore local authentic food snacks, find the taste in memory, and use food and food culture to drive consumption in the business circle, so that citizens can get benefits.
"Precise Poverty Alleviation" Yinchuan Agricultural Products Production and Marketing Docking Series Activity Time: September 2020 -65438+ 10.
Venue: Yinchuan International Exchange Center and other places
Content: Hold a series of activities of accurate docking, and organize large and medium-sized supermarket chains, agricultural products wholesale markets, community vegetable outlets, key agricultural products circulation enterprises in poor villages and farmers' professional cooperatives, rural economic organizations and farmers to carry out a series of activities such as production and marketing docking, agricultural materials supermarket docking, agricultural materials batch docking, e-commerce live distribution, field investigation docking and so on. Through online and offline display and promotion, actively guide social forces to participate in poverty alleviation, build a platform for production and marketing enterprises and farmers, and help precision poverty alleviation.
Promotion Series for Celebration: June 65438+ 10-February 65438+February 2020.
Location: Relevant business circulation enterprises.
Content: In combination with the 68th anniversary of Xinbai Group, the 65th anniversary of Wangfujing Department Store, the 4th anniversary of Jianfa Joy City, the 4th anniversary of Xinhualian and the 4th anniversary of Beijing Hualian, we will carry out the promotion activities of the group's store celebration, actively organize rich activities such as 36-hour non-closing, anniversary roadshow, boxing championship and other preferential promotions, and encourage various formats to give coupons to each other to promote internal circulation.
Two counties and one city series of key promotion activities "Enjoy Lingzhou" series of consumption promotion activities time: 2020 10,1-2021,February 26th.
Location: lingwu city Commercial Circulation Enterprise.
Content: Guide commercial enterprises to closely follow the consumption time node, grasp the important opportunity of festival folk culture to stimulate the total retail sales of social consumer goods, carry out rich and diverse consumption promotion activities, and further expand the consumption space. Organize major household appliances and digital monopoly enterprises such as Xinbai Electric Appliances and Suning.cn in urban areas to carry out preferential promotion activities for fashionable and high-quality household appliances, and organize discount promotion activities for agricultural products, Yuanxiao, red wine, chocolate and famous products to expand consumption. In Lingwu, we will carry out online promotion activities of "Dou", organize e-commerce enterprises to centrally sign contracts and purchase poor village industries, promote marketing online, and invite local network celebrities such as "Cao Biange" and "Lingwu Agricultural Pioneer" to broadcast live and bring goods to attract surrounding tourists to punch in.
Time of "Hui Yongning" Consumer Promotion Series: June 65438+1 October1-February 26, 20261.
Location: All backbone business circulation enterprises in the county.
Content: With the theme of "Hui Yongning" and the purpose of stimulating consumption, multi-departments will jointly help develop the morning market economy in Yongning County, and build Nanshi Morning Market, Jinxiu Lv Wen Night Market, Yongning Net Name Night Market, Jingruntong Net Name Night Market, Roy Town Night Market and Ninghe Square Night Market to gather popularity to stimulate consumption, create a new landmark of high-end food in Yongning and create a new ecological environment of Yongning economy. Actively organize Lu Feng? Commercial complexes and supermarkets such as Xingyijia, Chuangcheng Times, Xinbai Electric Appliances, Xinbai Supermarket, and Shanghai An Baili carry out holiday consumption promotion activities to meet citizens' consumption needs and benefit people's lives. Take the Four Seasons Fresh Wholesale Market as the main venue to carry out the annual Fruit New Year Festival, innovate the consumption pattern, adopt various preferential ways, and create a colorful new year shopping atmosphere.
Time of "Happy Purchase of Helan" to promote consumption series: September 9, 2020-February 26, 20021year.
Location: All backbone business circulation enterprises in the county.
Content: With the theme of "Happy Buying Helan", organize Guanghui Group, backbone 4s stores, oil and gas sales enterprises and financial and insurance enterprises in the surrounding rural areas of Guyuan and Yinchuan to carry out "Huimin Car Festival" to further promote automobile sales and stimulate consumption. Organize Yongtai Commercial, Outlets, Kaiyang Commercial, Xinbai Electric, Jinsheng Home and Sun City Wumart to jointly carry out holiday promotion and profit-making activities to benefit the people and promote consumption. Organize the county's "Six Nights" night market, Sun City night market and all catering enterprises, and jointly organize the county-level media center to carry out the "Looking for Helan" food festival, so that residents can feel the "Helan on the tip of their tongue". Taking Haijixing Agricultural Products Logistics Park as the center, the activities of "visiting big collections to celebrate the Spring Festival" were carried out in conjunction with various township farmers' markets, especially Jingui farmers' market, to create a traditional shopping atmosphere with Spring Festival characteristics.
Yinchuan Brand Good Things Live Festival: September-February 2020 202 1.
Venue: Media studio, brand origin
Content: Organize well-known local enterprises, brand products, special agricultural and sideline products, high-quality food, wine, etc. Jointly launch the "Yinchuan Good Things" series of activities. With the rich hosting resources and all-round media resources of Yinchuan News Media Group, the products will be brought into the live broadcast room, and the hosts will be invited into the production area and workshop. With the help of the live broadcast boom, the gathering place of Yinchuan's good things will be built, which will lead to the spread of the whole country. At the same time, cooperate with the national media live broadcast team to speak for Yinchuan's good things and bring goods to Yinchuan's products.
2020 Ningxia (Yinchuan) Huimin Car Festival and Car Going to the Countryside Activity Time: September 2020-65438+February.
Venue: key townships of relevant counties (cities).
Contents: Organize brand auto shows, auto parts, auto finance products, department stores and home appliances, telecom products, gas card discounts, auto maintenance products, etc. And take measures such as financial subsidies, joint exhibitions with various promotion methods, convenient registration, and profit-making by enterprises to vigorously promote rural consumption, drive automobile sales, boost consumer confidence, and create a consumption environment.
Happy Shopping on New Year's Eve: 165438+ 10-65438+February 2020.
Location: All commercial and trade circulation enterprises
Content: Through three major home activities, namely "Aurora Show", "New Year's Eve Carnival" and "Winter Shopping Carnival", we will build a brand of winter tourism shopping, create a joyful ice and snow cultural atmosphere in winter, build a new pattern of winter shopping and create a new hot spot of winter consumption. Organize the city's shopping lottery, do not limit the number of consumption documents, buy more and win more, and attract citizens to spend more with super-high lottery.
New Year's Family Buying Yinchuan City that Never Sleeps "merchant series promotion time: 202 1 year 1 month-February.
Venue: Relevant comprehensive commercial organizations
Content: Carry out activities such as race against time, free shopping, fireworks display, food feast, star concert and so on. And guide the business circle to open 24 hours a day. The greater the discount, the more prizes; During the activity, you can enter the arranged venue with the commercial consumption point in Yinchuan, and buy goods for free within a limited time.
Happy Yinchuan Huimin Performance Season: June 65438+1October-February 5438+0, 2026.
Location: Some commercial complexes
Content: With the theme of "Yinchuan Shopping Season, Culture Comes to Sing Opera", Ningxia Children's Spring Festival Evening Excellent Program Exhibition, Acrobatics Entering Business Circle, Weekend Quyi Club, Ningxia Good Songs Singing, Excellent Children's Drama Exhibition, Flash Invitation to Art Theatre, etc. It will be held to invite famous artists loved by the public to perform their favorite literary works in silver, so as to enhance the public's attraction to the cultural business circle, set off an upsurge of "culture benefiting the people and culture pleasing the people" and enlarge Yinchuan.
Exercise into the business circle and accompany you healthily. Activity time: June 65438+20201October-February 5438+0, 2026.
Location: Main business center
Content: Holding thousands of yoga conferences, international street dance competitions and city mini-marathons, through scientific, reasonable and interesting competition forms, bringing fitness projects into the business circle, exchanging coupons for corresponding fitness courses, stimulating the consumption growth of sporting goods in the business circle, making shopping no longer monotonous and becoming the healthiest reason.
Closing Ceremony Theme: Closing Ceremony of the 5th Yinchuan Happy Shopping Season
Time: 2021February 26th.
Venue: Jianfa Joy City
Content: Through the search of "koi fish" lucky draw in the shopping season, this paper summarizes the effectiveness of the series of activities, commends the outstanding commercial circulation enterprises in the reward activities, increases the extension of the activities, and enhances the attention of consumers.
Such a rich activity, everyone will love it! Then, the happy shopping season in Yinchuan will last until next year. Whether it's the Eleventh Holiday or the New Year's Eve, everyone can participate in activities. It's almost scheduled for the second half of this year!