Tik Tok was launched in September, 2065438+06, and has been sharpening its sword. Until the Spring Festival of 20 17, it may feel that it has penetrated. The excellent data performance of the products made the headlines quickly decide to fully guide the promotion resources of various traffic stars BD to this new project that can enhance the company's appearance. Tik Tok quickly became a headline strategic product. Of course, the core algorithm advantages of headlines also apply to Tik Tok. From the beginning, an algorithm recommendation model was added at the product level to ensure the efficiency of content distribution.
Tik Tok's name has also changed in time. If it's also called A.me, maybe everyone doesn't know what it is, so it's much clearer to directly position itself as a music short video community for young people.
In addition to focusing on tool attributes, what Tik Tok did best was to contact the family guild of the live broadcast platform (when Aauto Quicker sprang up in 20 14, it also harvested a large number of YY head anchors), and imported KOL and star resources from the United States in batches to undertake headlines, and spread them by fans with KOL as the core. The combination of entertainment attributes and entertainment IP, although not yet done, is relatively easy to follow up.
In the early days of Tik Tok's launch, it was questioned by the outside world that the UI design of copying Musical.ly Tik Tok was very similar in both interface and function. Both are short video social software, targeting young people.