In recent years, various slimming products have emerged in an endless stream, with different dosage forms, but the exaggeration is the same. On the one hand, this is because the market demand is strong. Think about it, young women are trying to lose weight, middle-aged women are unwilling to lag behind, and some elderly people want to catch the last bus! In such a realistic and potential huge money scene, many manufacturers can't hold back their inner ecstasy, so the so-called differentiation such as hype concept and selling point is released in the deceptive noise of publishing newspapers and radio stations. The firepower is fierce, but what is the effect? Was the original direction of consideration to make a sum of money according to the short-term product operation? To tell the truth, in the past, some means were still available. Now facing the country's high-pressure policy, if we don't change our thinking, the road will only get narrower and narrower. In the past, the exaggerated publicity of slimming products has become a chronic disease in marketing. In many homogeneous products, it seems difficult to survive. In order to highlight its own advantages, we will fight our way out as soon as possible and withdraw funds quickly, which will be replaced by people. As a result, the lethality of exaggeration, boasting and fabricating propaganda replaced the brand appeal that should have been managed with care, which was followed by a profound credit crisis. Frankly speaking, in recent years, the market of medical and health care products has become increasingly depressed. Some drugs rely on their own quasi-brand names to think that they can publicize their efficacy, so they fabricate some seemingly touching but false cases, and so on. These tricks have been tried and tested in the past and have always been effective. Looking at their pockets full of money, they forgot the risks they were about to encounter. This high-tech weight-loss adhesive is shaped like an adhesive plaster. It is reported that this product contains natural plant extracts. According to the FDA's analysis of the product, it was found that it contained ephedrine. The manufacturer claims in the advertisement that as long as it is attached to fat-rich parts such as waist and abdomen, it can effectively remove excess fat and make people slim. However, according to many consumers, there is no effect of losing weight and fat after sticking this product. Last year, FDA law enforcement officers confiscated millions of copies of this "high-tech slimming patch". Oil-absorbing slimming product According to the manufacturer, this product contains a special natural polymer component. Taking this oil-absorbing product can absorb a lot of fat in the intestine, making the fat layer in the waist and abdomen thinner and the abdomen smaller. In fact, no matter where you stick the product, there is the so-called oil outflow, which is actually a liquid that looks like oil has precipitated from its own product. After FDA inspection, it was found that this is just an extremely common "low molecular chitosan"-a low-priced oligosaccharide substance from shrimp and crab shells. This product has deceived countless American dieters. All-natural glucomannan slimming products were once popular in America. Through analysis, the main components of these products are glucomannan, an extract of China konjac and chicory (konjac is one of the plant products exported to the United States in large quantities). According to the manufacturer, eating "glucomannan" slimming products can effectively prevent intestinal fat from being absorbed into the blood. But from a scientific point of view, konjac polysaccharide and chicory polysaccharide have not been recognized by the medical community. Many scholars believe that the effect of konjac polysaccharide is only "relaxing bowels" at most, and has no effect on fat absorption. Starch Flame Retardant According to the manufacturer, taking this product can prevent the starch eaten in the stomach from being converted into glucose, thus not raising blood sugar and getting fat. Many buyers complained to the FDA that after eating this so-called starch flame retardant, they not only failed to lose weight, but felt sick, stomachache, vomiting and diarrhea. A few years ago, this product was very popular in the American market. According to the manufacturer, this slimming product contains a kind of so-called "magnetic substance micropowder", which can absorb fat particles. After entering the human body, it can absorb the fat in the stomach and make the human body slim. In fact, the product has no weight loss effect after taking it. Guar Gum Weight Loss Products According to the manufacturer's claim, taking guar gum (note: guar gum is a natural polysaccharide extracted from a kind of "guar gum" originating in South America or South Asia) can adsorb the fat in the belly on guar gum molecules, form oily feces and excrete them. However, according to American scholars, guar gum has a characteristic, that is, its volume will increase by dozens of times after absorbing water, but it will never "absorb oil", but it can increase the volume of stool without absorbing oil. The FDA has not approved any health appeal function of guar gum so far. Some scholars even say that eating more guar gum may cause the risk of intestinal obstruction (because it can absorb a lot of water and expand in the intestine). Electronic dieter The so-called electronic dieter is just a small current generator. According to the manufacturer, as long as the probe of the instrument is pressed on fat-rich parts such as waist and abdomen, and the button is pressed, the excess fat can be melted under the action of current and excreted from the intestine. American scholars believe that this kind of electronic weight-loss instrument under the guise of high technology is the most ridiculous product, and the fat cells in the human body can never be melted and reduced by the so-called external current. If used improperly, the instrument will cause skin burns and electric shocks. According to the manufacturer, as long as you wear these glasses, even if the food is in front of you, you will never move your index finger to lose weight. This sounds interesting, but in fact, this product is just ordinary glasses with a dark yellow filter film on the surface. It can be regarded as one of the swindler products in American history, and many people have been cheated. American manufacturers say that as long as it is attached to the earlobe, it can suppress appetite and effectively control weight gain. It is also called according to China's ancient acupuncture theory-there is an acupuncture point on the earlobe, which can control people's appetite. But there is no such thing in Chinese medicine. This product is purely a lie under the guise of acupuncture.