Some time ago, Coca-Cola's "We Care" swept the circle of friends. Its real subject is the "sustainable development report" shouldering the heavy responsibility of corporate social responsibility. Although the content strives for image, it is still difficult to hide the image. For the sake of a more grounded social era, Coca-Cola tried to use H5 as a report to "slim down and beautify": some core data in the report were selected, and fifteen pages of pictures were used to visually show Coca-Cola's efforts, which became a form to adapt to the characteristics of network communication, especially the demand for mobile viewing and sharing.

2. Victoria's Secret

The secret of underwear brand Victoria can be said to have brought the characteristics of touch-screen mobile phones to the extreme! In order to warm up Chinese Valentine's Day, Victoria's Secret launched a cool light application in early July: the home page is an atomized photo, and a sexy girl will appear just by rubbing the screen with the user's finger. If they continue to browse, they will introduce the brand and finally reach the underwear snapping page.

3. Burberry-the journey from London to Shanghai

The progress of technology satisfies the diversified interaction and linkage of mobile marketing to the greatest extent, and it is right for technology houses to have spring!

4. Tianchuang Fashion-Dear friends, love it!

As the first H5 interactive game with charitable donation function in the industry, Dear Friends, Love Bar encourages users to upload their own voices or customize their own voice cards by choosing the voice of a star, and calls on the public to express their love to their relatives and friends in time. As long as users successfully share, the brand will donate some money as a charity fund on behalf of users, and users can also get various reward mechanisms such as cash coupons and products consumed in stores.

5. Australian Baby Toys-Chickens Hit Golden Eggs

Whether it is a black cat or a white cat, catching a mouse is a good cat; Whether it is technology or emotion, what attracts consumers is good communication! This kind of "golden egg" game with interesting interface and simple interaction returns the brand communication to the basic steps and directly implants the products into it, thus winning more exposure points.