City Beauty is the first fast and fashionable underwear brand in China. The brand was born in 1998. By the end of 20 14, there were more than 6,000 specialty stores in China, and the promotion of fashion by brands is not exclusive to stars. From 20 12, Urban Beauty signed an endorsement contract with international supermodel Lin Chi-ling for three consecutive years. Lin Chi-ling also personally served as the chief creative designer of urban beauty fashion underwear, and developed her own celebrity co-branded series.

In 20 12, 80-second TVC (Lin Chi-ling), a 20 12 urban beauty starring Lin Chi-ling, was broadcast on the Internet, with more than 22.75 million video clicks.

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The development of urban beauty;

At the 20 13 Boao Forum for Asia "Youth Leaders Roundtable", Zheng Yaonan, the chairman and president of "Urban Beauty", appeared in the public eye as the only entrepreneur representative of the Asian clothing industry. People pay attention to entrepreneurs and brand-new industrial clusters behind them. The rapid rise of fast-fashion underwear brands represented by "urban beauty" not only triggered the industrial channel reform of underwear industry, but also brought an opportunity for this emerging consumer hotspot industry to take off.

2065 438+03-2065 438+04, the development of underwear industry in China showed a rapid growth trend under the overall weak performance of terminal sales in the clothing industry. The rise of the popular underwear brand represented by "urban beauty" has broken the distinct market pattern of high-priced, high-quality and low-quality underwear in the underwear industry.

Baidu encyclopedia-city beauty