The employee replied: the base (incubator) for training export coaches.

2. Ideal Jiawa

First-class international coaching institutions

3. What role do you want to play in the ideal Jiawa?

Xiaocui: Brand Director,

Yunxing: General Manager of International Department,

Tan Xiao: Brand Director,

Feng Ming: Project Manager,

Erdong: billboards,

Yafeng: Health Coach Brand Manager?

Sister Wang: Booster, Sister Jia Wa?

Sharla Cheung: Brand Director of Coach Health Department.

4. What do you think needs to be done from the present Gawa to the ideal Gawa?

(1) The product is clear and the positioning is clear.

(2) Openness, fairness and justice, and clear rules and regulations.

(3) What else can we do?

Discussion results:

Positioning in B-end enterprise HR (with personal growth needs) and B-end enterprise team growth (with team growth and leadership needs)

1. Build a more perfect international curriculum system, link the curriculum system with certification, and erect market authority (Yunxing is responsible for cooperating with General Manager Huang to follow up, keep communication with international coaching institutions, and implement it as soon as possible)?

2. Create a strong coaching plan, including internal training plan and implementation of 1 to 1 plan (responsible for putting forward the preliminary plan and discussing with General Manager Wang within one week).

Discussion results:

1. Organize the employee handbook (Sister Wang is responsible, and confirm with Manager Wang within one week).

2. Clear job responsibilities (Sister Wang is responsible for confirming the JD of recruitment with everyone, and everyone can add or delete it).

3. Each department shall specify the rules and regulations and reward system (to be issued by the person in charge of each department within one week).

Communication results:

1. Communicate with potential customers in all directions.

Dig deep into the resources of old students and drive the course income through the recommendation and reward mechanism of old students (Digital China, over the rainbow)

In order to achieve this goal, the problem to be solved is to clarify the recommendation and reward mechanism for old students and the reward mechanism for sales staff.

Person in charge: General Manager Wang and General Manager Huang.

Time: come up with the reward mechanism in the next week, discuss with you and implement it. If there is any problem in the implementation, it will be revised continuously.

2. Give full play to the resources of old students and provide value-added services.

(1) Select old trainees who have successfully implemented coaching skills in the organization, visit the companies of these old trainees, learn about successful experiences, and connect with organizational resources (held regularly).

(2) General Manager Wang's charitable activities increased (held regularly)

In order to carry out the above work, it is necessary for the class teacher to publicize the company's value-added services to the students after each training sharing, send questionnaires, stimulate the enthusiasm of the students to participate in the activities, and publicize them online at the same time.

Person in charge: Yunxing

Time: Complete the questionnaire, organize publicity and online publicity articles within one week.

3. In-depth contact with customers to understand their needs.

(1) Call customers before class to find out why customers learn coaching skills and what their further needs are.

(2) Take "Coach Touches China" as Jiawa China's "annual market attitude", interview students in the name of "Coach Touches China" after each class, and use attitude to encourage more people to participate in the coach's touching China, at the same time, have a deeper recognition of Jiawa, and then express deeper needs. To this end, it is necessary to make a publicity speech.

Person in charge: Yunxing

Time: within one week

4. Create brand visual image

(1) Mascot (with the help of students taking photos, it will help spread the Jiawa brand)

(2) banners

(3) other practices that can help market behavior "leave traces"

Person in charge: Xiaocui

Time point: to be determined

1. What is your career ideal? How will you work hard for this?

2. What can your job do for the ideal Jiawa? What can't you do? What difficulties did you encounter? What resources are needed?

3. While helping Jiawa become the ideal Jiawa, how will you become your ideal self?

Sharla Cheung: Career Ideal: Director and CEO of Non-toxic Rehabilitation Medical Project? Efforts: learn to communicate? Difficulties encountered: sales pressure is not a problem. I hope that the team will unite as one and support external needs: clear responsibilities, how to become the ideal self: go all out.

Xiao Cui: Career ideal: freelancers try to learn a survival skill, such as coaching? Can do: market promotion, enhance brand awareness and influence? Can't do it: bring difficulties in income: resources that are not needed for sales positions: clear product description and excessive capital investment.

Tan Xiao: Career ideal: the efforts of brand promoters and strategic positioning experts: practical and professional: resource integration, overall brand design, promotion and new customers; product content research and development, need support: product content combing? Become the ideal self: help Jiawa brand succeed

Yunxing: Career ideal: Like Yang Lan, China office of an international coaching institution? Efforts: you can do it by blooming yourself: devote yourself wholeheartedly, the difficulties you encounter: you can't do it: how to become your ideal self: devote yourself wholeheartedly and keep creating.

Sister Wang: Big housekeeper, listener and companion? Efforts: study, communication and responsibility.

Yafeng: a practitioner of healthy lifestyle, striving to improve his professional skills, communication skills and service capabilities. What they can do is to actively explore and spread, but they can't. How to make more course tweets and soft articles become your ideal self? Learn coaching skills and let more people spread coaching.

Focusing problem

1. Online and offline, including coaches touching China and Jiawa Online College. It is expected to achieve drainage and bring benefits.

2. Standardize the customer distribution and employee participation system of international courses.

3. How to establish an open, fair and just communication mechanism? Clear job responsibilities

Discussion Results-Market Section

1. Clear positioning: the positioning of online colleges is to drain offline courses.

2. Because there are many uncertainties in the cooperation of external coaches, it is suggested to train internal lecturers, record the video content of the online college and spread it through the network.

3. Obviously, online colleges spread the contents of two courses: health coaching and team coaching.

4. About how to do the assignment of online university content. Health coach Sharla Cheung is in charge of team coach Feng Ming. Time: At the end of June, the preliminary plan was presented to Mr. Wang, and Xiao Cui urged.

5. The current time, method and value of "Coach Moves China" project make it difficult to continue, so it is necessary to organize a separate meeting to discuss the next work plan.

6. The offline exhibition summed up the last failed experience and reached an agreement: every exhibition should be planned in advance, the purpose of participation should be clearly defined, and the corresponding participation strategy should be formulated around the purpose, and all staff should implement the strategy around the purpose. Task: The next exhibition will be held on August 2 1. Taking this exhibition as a node, Xiao Cui and Tan Xiao came up with an exhibition strategy in early July to meet with you. Person in charge: Xiaocui, Tan Xiao, time: early July.

Discussion Results-Sales Section

1. The old salespeople sort out the existing customer resources, list the customers who can follow up, assign the customers who can't follow up to the new salespeople, and let the new salespeople know who is in charge of the customers: Liu Xiao and Feng Ming. Time: end of June.

2. Employee course participation system. In order to help new salespeople understand the course, old salespeople have deep contact with customers. Mr. Huang helps each international course reach an agreement with the teacher, and tries to let two or three salespeople participate in the course as teaching assistants and service personnel. If they can't participate in the whole course, they will participate on the first and last day of the course. Which salespeople can participate is determined by the proportion of customers present. At the same time, in order to take care of new salespeople and better understand the course, at least one new salesperson needs to be allowed to participate.

Discussion results-fair, just and open communication mechanism

1. Every Monday's regular meeting, we encourage everyone to fully communicate with the leaders in a fair and open way about the problems and emotional resistance in their work.

2. The discussion time of the meeting is from 9:30- 1 1:30 every Monday, and the overall time is controlled by the moderator, and the theme of the meeting is controlled by the moderator.

The meeting next Monday will be presided over by Sister Wang.

Discussion results-post responsibilities, rules and regulations

Sister Wang and General Manager Wang make an appointment to have a meeting with you to introduce the employee handbook and rules and regulations.

Lunch break game: If you have 1 100 million.

Company objectives:

1. transformation, increase online promotion, and realize drainage transfer.

Measurement standard: the income from the marketing department through network promotion in the second half of the year can reach 1.5 million RMB.

2. Complete the product positioning and packaging of internal training courses, and gain popularity in the market.

Measures: differentiated product names, standardized courseware and related cases.

Work product to be delivered: electronic product manual (which can be integrated or split)

3. Performance: The company's annual income reaches 8 million RMB (the whole company can travel after reaching it).

Income composition of 8 million RMB: 5 million RMB from international courses and 3 million RMB from local internal training courses.

The income of international courses can be created by sales staff, and the internal training courses need to be created by the packaging publicity of the marketing department and the sales of sales staff.

Goal: In the second half of the year, we should achieve marketing publicity and drainage, and promote the income to reach 654.38+0.5 million, which is the result of publicity and drainage of internal training courses.

Work breakdown:

1. Orientation, packaging, highlights and case description of internal training courses?

? ? (1) Xiao Cui is in charge of the course name, before next Wednesday.

(2) Description of the case? Xiao Cui and General Manager Wang finished it together? Manager Wang will confirm next Wednesday.

(3) Product introduction/manual of the internal training course before Tan Xiao ends next Friday.

2. Media platform and self-media platform dissemination and release

? It is necessary to fully prepare the internal training courses before launching the media platform.

3. Expand channels and increase institutional cooperation.

(1) Tan Xiao is responsible for drafting the cooperation plan? Before next Friday.

(2) hold a communication meeting within the company to announce the cooperation plan of the organization? Tan Xiao will be in charge before July 10.

(3) Make full use of the exhibition opportunity on August 2 1 to hold channel exchange activities (such as dinner, salon, etc.).

4. Participate in the exhibition

? (1) Clarify the purpose of August 2 1 Exhibition: to publicize Jiawa training courses.

? (2) Exhibition site: Xiao Cui is responsible for preparing leaflets and background boards for the booth.

Are the videos that coach touched China and Jiawa Company all made and played in the booth? ? Manager Huang is in charge.

5. The coach moved China

Make clear what to do next and decide to use the executive coaching course as a reward. You need to write the closing speech of the activity, which is in the charge of Xiao Cui and can be completed as soon as next week.

Reflections on the next step of book bar work

1. Drive more people to participate through big coffees such as MCC, PCC, Mr. Huang and Mr. Wang.

2. Plan attractive topics, such as: when the coach meets Drucker, PCC will take you to learn, when Xiaobai meets the coach, the road to transformation of science and engineering men, and the pit PCC has walked through.

Different forms of book bar activities are divided into two categories.

One is around the topic of coaching, with PCC, MCC and Mr. Huang as big coffees, planning with attractive topics.

A focus management problem, which continues the existing salon content of Mr. Wang.

? There will be different kinds of salons arranged rhythmically, such as the coach theme book bar salon every Monday and Wednesday, and the management theme book bar salon every Tuesday and Thursday.