This method is often used to name gifts, entertainment products or consumer goods. Can capture people's hearts and arouse people's goodwill towards goods. Such as double happiness plastic flowers, Kangfu knitwear, double happiness table tennis, Fupai cigarettes, Geely cigarettes, downwind men's shirts, Wanshili silk cotton clothes, Wan Defu roast duck and so on.

Sometimes they are named with some commendatory words, such as "Wang Xingsi" and "Guangming brand women's clothing"; Use some lively and cheerful words, such as exquisite vest, smiling perfume, triumphant radio station and leaping TV.

Second, the performance of product function naming

This product name is commonly used in the pharmaceutical industry, which directly explains the attributes and functions of the product. Such as Ganmaoling, Changchongqing and Jiangyaling.

Third, name it figuratively.

This kind of name expresses the function or characteristics of the product by using implicit and implied words as the product name. For example, "Bailing Musical Instrument" expresses the melodious performance of musical instruments, "Sprite" gives people the feeling of infinite coolness, "Kurogane Cookware" expresses the characteristics of clean, durable and sturdy products, and "Yong Fang Cosmetics" expresses the image of keeping you young forever. "The microscope lamp in God's eyes" implies that the microscope lamp is extremely powerful and bright. Procter & gamble named this soap "ivory", which means that the washing effect is clean and fragrant. Metaphor can express the complex meaning of product brand through concise names, which is widely used by business operators. There are also "Gigi Lai glasses", "Fengpai suit" and "Langjiu".

Fourth, name it with digital charm.

Nowadays, more and more product names use numbers or a combination of numbers and letters. The numbers used are concise, easy to read and remember, especially Arabic numerals are commonly used all over the world, which is convenient for the spread of products. Such names include 555 cigarettes, 505 vitality packs, 999 Weitai, 47 1 1 perfume, 21-b soda, Samsung Electronics, 7-up soda, ChanelNO.5 and so on.

Verbs are displayed and named according to regional characteristics.

Using geographical names, in one case, geographical names are often used to further explain the origin of products. Products have local characteristics, which are used to reflect strong local flavor. For example, Yanjing Beer, named after the ancient name of "Yanjing" in Beijing, has a strong cultural flavor and is often regarded as a part of China's historical and cultural heritage, arousing the purchase desire of guests who love and admire Beijing. KFC fried chicken comes from Kentucky, Maxwell coffee comes from an upscale hotel called MaxwellHouse, and Texas Instruments comes from Texas. CanadaDry is a drink from Canada, and Evian is mineral water from Evian, France. There are Marlboro cigarettes, Beijing TV station, Tsingtao beer, Ningcheng old medicine, Erdos cashmere sweater and so on. Another situation is to use historical sites and mountains and rivers to expand the popularity of products, such as the Yellow River Satellite TV and the Great Wall trench coat.

Sixth, the name of the store must be novel and unconventional.

The visual store name that can quickly capture consumers must be novel, which can arouse consumers' interest and attract them to patronize the store, such as the window of the soul, which is an eye-opener. Make consumers interested and curious.

Seven, the name of the store should also be concise.

Easy-to-read and easy-to-remember store names should not be too complicated, otherwise it will have a negative impact. For example, some shops like to use traditional Chinese characters as store names, so that customers can not only recognize them, but also can't pronounce them. In order to avoid this situation, they generally don't enter the door of a shop with such a difficult name.

Eight, the name of the store should give people a good sense of beauty and artistic accomplishment.

Cultural heritage makes consumers feel comfortable. Such as Louwailou, Taotaoju, etc. There are several ways to name a store:

Nine, the name of the store must be consistent with the naming method of the commodity store.

Usually it can reflect the operating characteristics of the operator or the excellent quality of the main store, so that consumers can easily identify the business scope of the store and have a desire to buy. For example, Guangming optical shop, Mingmu optical shop and so on, you will know what to do at a glance.