How to make the design of storefront doors more attractive?

Most catering bosses don't want to see the door that people are watching but don't want to come in. This is not the purpose of our shop. So, what are the elements of a good door head design? Five elements of excellent doorplate design. Look here!

0 1 loud store name+clear product classification name

First of all, the door has the function of advertising widely, telling people that there is a shop here, what is its name and what it sells. Therefore, the store name and product category name are the most basic elements of the door.

Of course, there are many famous brands, such as Dadong, Starbucks, KFC and Pizza Hut. All of them only have store names, but because these store names have their own "brand effect", the products have been deeply rooted in the hearts of the people. If your brand awareness is not high, don't imitate it.

Rich information+introduction, delivering brand information.

Door head can be regarded as a tool to fully display the characteristics of the store, flexibly combine all kinds of effective information, and transmit brand information to customers, thus giving play to the function of door head to attract customers.

03 slogan

Every brand should have its own advertising language, which is usually a classic copy that best reflects the brand's characteristics and connotation, and it is perfect to put it at the door.

04 creation time

Numbers have a strong impact on people's vision and psychology, and it is easy to cause * * *. For enterprises that have been established for a certain year, regardless of the size of the brand, the start-up time should be written on the door. The competition in the catering industry is fierce. The longer the operation time, the more powerful and quality it is, which deserves respect and trust. For example, Du Xiaoyue wrote that 1895 was founded, and a traditional snack bar wrote "intangible cultural heritage", which can resonate with customers.

05 the expression of dishes

Dishes are one of the most concerned information of customers, and should be fully displayed at the door as much as possible. Many shops set up poster stands at the door, putting menus or preferential information to let customers know. This is a method, but it seems a bit passive.

Restaurants can try to enlarge the dishes and display them on the door in the form of posters, inkjet or light boxes, so that customers who come and go don't want to see them.