Successful case of APP profit model, how to make money by developing an APP.
Beaver house
Beaver house is a door-to-door service platform from nail service, and its business logic can be large or small. From a small point of view, it is a manicure platform, with a daily peak of over 10000, more than10000 users and a valuation of nearly 300 million US dollars. From a big perspective, services can be extended to eyelashes, beauty, hairdressing, hand and foot care, photo photography and so on. , all in the beauty industry service scene. The scene construction logic of Beaver House is to expand the category of single products to all formats, replace the service scene from offline traditional stores to family scenes, upgrade manicurists to craftsmen, and upgrade single consumption to sticky and personalized sustainable consumption. It changes the logic of business transactions by reconstructing scenes, and its biggest threshold is door-to-door trust.
In ...
IN is a social software based on sharing life with pictures, which helps users to record their life in all directions through multiple interesting functions such as labels, stickers and playing with words. Like the development logic of foreign INstagram photo social platform, In must first make users INto a larger order of magnitude before exploring commercialization, although since its launch in June last year, In has exceeded 60 million users at a faster speed than Instagram, uploading 7 million photos every day. But In the beginning, IN was positioned to share the fashion taste of women and brands, but from the perspective of social relationship chain, when the number of users reaches a certain level, the scene of the other half of men is actually missing. For this reason, IN released the boy version, completed the social relationship chain, completed the benign closed loop of the community, and created conditions for subsequent user outbreaks.
keep
Keep is a mobile fitness tool App focusing on fitness. By providing real-life synchronous training for video courses, it gained 6 million users and completed three rounds of financing in seven months, which was especially welcomed by investors. Unlike fitness apps such as Glug, the scenes built by Keep are more sticky. It changes users' fitness habits through fitness videos, and encourages users to exercise by punching in and sharing. If Glug will eventually become a step counting tool, Keep is more like a fitness instructor. Relationships are like the difference between a gym card and a fitness instructor, who will have stronger scene adhesion. On this basis, we can imagine doing business exploration such as e-commerce of fitness equipment, online education and training of fitness instructors, and keeping on-site fitness consultation. Obviously, its scene construction is more suitable for people's consumption psychology and fitness habits, and it is easier to explore business models.