Nike was founded in 1972 and its headquarters is in Beaverton, Oregon, USA. Its predecessor was the Blue Ribbon Sports Company invested by the current Nike President phil knight and Coach Bill Ballman. Nike confirmed a sentence once said by its founder Bill Ballman with impressive performance: "As long as you have a body, you are an athlete. As long as there are athletes in the world, Nike will continue to grow and develop. " The name Nike, in the eyes of westerners, is very auspicious, easy to read and remember, and can be shouted. The Nike symbol symbolizes the feathers on the wings of the Greek goddess of victory, representing speed, movement and gentleness. Nike trademark, its design is a small hook, simple and powerful, it is as urgent as lightning. At first glance, it is reminiscent of the speed and explosiveness of using Nike sporting goods.
Second place: (Adidas)-Germany
Adidas China Adidas is a German sporting goods manufacturer and a member company of Adidas AG. Adidas, named after its founder Adolf Dassler, began to produce footwear products in Olacher, Hertzog, near Nuremberg in 1920. 1948, Mr. Adi Dassler, the founder of Adidas, used his first name Adi and the first three letters of his last name (Dassler) to synthesize "Adidas" as a commodity brand and applied for registration. Adidas clothing and sports shoes design can usually see three parallel stripes, which can also be seen on its logo. Three stripes are the characteristics of Adidas. At present, Adidas ranks second only to Nike in the market share of sporting goods. The slogan on Adidas trademark is: Impossible is everything.
Third place: (Reebok)-USA
From 65438 to 0895, Joseph Foster, the founder of Reebok, was a British sprinter. He hoped to have a pair of running shoes with nails, but due to the lack of financial resources and resources at that time, he made a pair of "Foster running shoes" named after himself. 1900, Foster further improved his technology and established his own business to provide handmade running shoes for local sports fans. The news is widely spread, and this kind of running shoes is widely accepted and occupies a leading position in the market. This kind of "Foster" spike shoes has brought historic changes to sprint since then and has been used for 50 years. From 65438 to 0958, with the passage of time, Foster Company continued to expand and developed into other fields of sports. They set up a comprehensive company of their own, originally named Macquarie Football and Footwear Company, and later named Reebok. The original meaning of the word Reebok refers to an antelope in southern Africa, which is light and good at running. Reebok hopes that consumers can run freely in the vast world like Reebok antelope after wearing Reebok sports shoes and fully enjoy the fun of sports.
Fourth place: (Puma Puma)-Germany
Puma Yu 1948 was founded in herzog. Its founder Rudolf Dassler joined his younger brother Adolf Dassler's Dassler company in Herzog in 1924 and changed its name to Dassler Brothers. 1948, Adolf Dassler combined Adi and Das with their own names, renamed Dassler Brothers Company Adidas, and Rudolf Dassler established Puma Company, and the two brothers parted ways from now on. PUMA is PUMA in Chinese, which means puma. For decades, Puma has accompanied Billy, the king of the ball, in the World Cup finals, accompanied tennis player Baker to dominate Wimbledon lawn, cooperated with top athletes, constantly pursued the latest technology and made the best sports equipment. At the same time, Puma's shoes and costumes have become the representative works of American hip-hop graffiti culture, which are deeply loved by young people.
Fifth place (Fila)-Italy
The brand of Ferrara Ferrara was founded in biella in 19 1 1, and has a history of nearly one hundred years. In 1970s, Philo cooperated with diversification strategy to expand sportswear business. In the following years, we successively developed golf, tennis, fitness, yoga, running and skiing series. FILA, with its distinctive and bold design style, outstanding elegance and unique product efficacy, has a unique charm among the top international sports brands and enjoys a worldwide reputation. In the end, it has established the backbone position of world-famous sports brands, and is considered as a representative of art and a model of luxury.
Sixth place (wild colored perfume)-Japan
Mizuno is one of the leading sports brands in the world, serving all kinds of sports. Mizuno has a full range of products, covering almost all major sports. Product development is based on extensive scientific research to ensure more comfortable and safe sports. At the same time, we firmly believe that the combination of technology and human sensibility can create perfect quality. While expanding the product range, we constantly adopt new technologies, develop new products and enhance the functionality of products to meet the needs of today's market. Excellent quality control is the foundation of Mizuno products. Mizuno Co., Ltd. was recognized as the sponsor of the Olympic Games by the International Olympic Committee.
Seventh place (umbro, umbro)-Britain
Umbro, an internationally renowned brand with a history of 84 years, is a football clothing manufacturer headquartered in Britain, which was founded by British Cambrian brothers in 1924. The two brothers combined five English letters from their English names (HUMPHREY BROTHERS) into the word UMBRO, and then added a diamond double diamond pattern, which became the registered trademark of UMBRO today. In the process of growing up, umbro won the World Cup with many Hulks, including the English team that won the World Cup in 1966. The same year was also the most glorious historical moment in umbro. At that time, among the last 16 teams, 15 teams wore umbro jerseys. With a history of more than 70 years, umbro has been developing steadily with the brand concept of focusing on football. At present, it has become a world-renowned professional football clothing and equipment supplier, and all kinds of football-related equipment are readily available, allowing athletes to give full play to their sports potential.
Eighth place (back-to-back kappa)-Italy
Back-to-back kappa was not called kappa at first, but was formerly a small company called m.c.t The full name of this company was established in Turin, northwest Italy, 19 16, mainly producing socks and underwear. The original trademark was aquila. It was not until the late 1970s that kappa began to pay attention to the sporting goods market again and began to provide sponsorship for professional athletes and teams. From the initial Juventus, it gradually expanded to the top European teams such as ac Milan, Sampdoria, Rome and Ajax, and provided tight-fitting sprint costumes for the American track and field team at the 1988 Seoul Olympic Games, which caused great repercussions. Kappa brand's correct brand positioning in line with market rules has made Kappa's business content in the world enjoy rapid growth. The unforgettable advertising slogan "People who love me come with me" has continuously improved Kappa's brand image. Since Kappa brand entered the China market in 2002, its brand positioning of "sports, fashion, sex appeal and taste" and its complementary market activities have also made Kappa brand more and more popular among fashionistas.
Ninth place (Diadona Diadora)-Italy
The birth and growth of Diadora is closely related to the history of Italy. The hometown of Marcelllo Danel, the founder, was the shoe supply station of the Italian army during World War I, and the shoe-making technology here was preserved and developed after the war. Dagnelie inherited the traditional shoemaking technology in his hometown, and constantly innovated, and finally established his own brand-Diadora at 1948. The original products later became the prototypes of hiking shoes and ski boots, and the subsequent scientific and technological progress and diversification of sports also changed DIADORA's product concept. Since 1970s and 1980s, DIADORA's logo has been branded on world football and tennis respectively, and then sponsorship activities began to take root in the fields of track and field, cycling, Formula One racing and basketball. Many top stars and world champions have fought in DIADORA's products. In order to improve DIADORA's ability as the main sponsor of these top male and female athletes, the company began to establish a research and development center composed of footwear engineers, and began to cooperate with the Bioengineering Center of Milan Polytechnic University. This leading team at that time was later joined by plastic surgeons. These first scientific and technological cooperation also highlighted the design and development environment of DIADORA footwear, and the following advantages were integrated into the design of footwear, making the brand more outstanding in the market.
10th place (Le Tu Lotto)-Italian.
1973, Italian lottery company was established. Before 10, lotto quickly opened the market in Italy and occupied a decisive position. At the beginning of its establishment, the lottery was mainly tennis. When the lottery was mentioned, tennis shoes and tennis T-shirts came to mind first. Later, the lottery turned its attention to football, the world's largest sport that swept the Apennine Peninsula for nearly a hundred years, providing football shoes and sportswear for Juventus, AC Milan, Italy, the Netherlands, Croatia and other green giants, as well as pierrot, Shevchenko, tennis stars Becker and Agassi. Now even the black judges on the court prefer LOTTO lottery, and football supplies have gradually become the main battlefield of lottery. Today, lotto has become one of the world-famous sports brands, which are sold in more than 80 countries on five continents.