Whether you plan to do ip based on the platform of Xiaohongshu, or plan to do projects such as Xiaohongshu Drainage and Xiaohongshu Selling Numbers; This article can bring you new horizons and help you take off on the original basis. The operation of Xiaohongshu is not difficult, but it is difficult to stand out without some operational skills. I have written this article for six days, and there are 5500 words in it. The reason why it takes so long is not because I am slow in typing, but because I have repeatedly verified and thought at every step of writing and summed up all the experiences and essence I have learned. Whether you are a novice in the field of little red books or an old man who has been groping for a long time but can't get a method; As long as you can finish reading it, I promise you will feel suddenly enlightened. The full text shares my personal experience in operating the name Little Red Book from 0 to 1. I hope you can summarize your own promotion and operation plan through this article. Little red book novice starts from 0 and realizes the whole strategy. Little Red Book Experience 1. Recently, I have been studying little red books, and all my friends are doing them. Since April, I have accumulated 3w powder. He mainly relies on advertising and private domain to realize his current profit of 40 thousand to 50 thousand in January. Tested for several days according to the skills he taught, ten notes rose by 1000 in five days. With his permission, I sorted out some skills he taught me and some of my own research; Below, I will introduce the background, positioning ideas, operation process and specific operation methods of Little Red Book in a detailed and systematic way in an easy-to-understand language. There is a lot of information. I have tried my best to disassemble the method. I hope everyone can study as much as possible. If you are a novice who wants to operate the little red book, or an old man who has been groping for a long time, it will be of great help to read every sentence carefully. Little red book beginner operation, starting from 0 to achieve a full set of raiders. Little Red Book Experience 3: Xiaobai can read, quick question and answer: Do you need start-up funds? A: No, you only need a mobile phone to start it. Q: I'm not good at writing. Can I do that? A: The little red book notes don't need much good writing. I really don't know what to write, so I go to my peers to find material to imitate. Q: How long will it take to make money? A: The ways of realizing cash are different, so the cycle is also different; If you get started quickly, you can begin to realize it in ten days. Generally, fans will accumulate in two or three months, and the realization will gradually stabilize. Q: How much time does it take every day? A: You only need to spend dozens of minutes every day to create two or three notes and post them directly on the little red book. Q: How many fans can receive advertisements? A: When Xiaohongshu has accumulated hundreds of fans, it can receive advertisements, and the threshold for realizing it is particularly low. Two: platform advantages 1. The platform attributes are good. The positioning of Little Red Book is the entrance of consumption decision. Generally, people who visit Xiaohongshu are potential customers who are ready to buy or need what products. 2. The platform has a large flow. At present, the monthly users of Xiaohongshu exceed 654.38+billion. In 2020, nearly 300 million notes were released, and more than 654.38+0 billion notes were exposed every day. 3. The quality of users is high. The active users of Xiaohongshu are mainly 18-34 years old, accounting for 83.31%; Female users accounted for 90.4 1%, and male users accounted for 9.59%. Urban white-collar workers and elite women in the workplace are the main user groups; Users have strong consumption ability and corresponding consumption demand, and pursue quality life. Three: how to locate the account? Before you start the actual exercise, decide what you want to do and who will see the content. First of all, we must understand that the more fans, the stronger the liquidity does not mean! 100000 powder wallpaper number is not as strong as1000 powder home number! Because the more subdivided the fans, the more accurate the realization. Must be vertical; Must be vertical; Must be vertical. Before making a little red book, you must think clearly about how you want to achieve it. Ip positioning is to let users know what you do, and also let us know what we should and should not do. No matter how many people earn thousands of dollars or millions of dollars a day, we only care about our own affairs. 1. account positioning we can analyze and position from three angles: hobby, occupation and life. (1) Start with hobbies, such as making up and doing beauty-related things; If you like shopping, do something related to clothes; If you like handwork, do it related to handwork; If you like food, do something related to it ... (2) Start with a career, such as white-collar workers, and do something related to the workplace; (Workplace wear, workplace communication) Professionals will do professional-related work; (lawyers, financial management, entrepreneurship, psychology, fitness) related practitioners will make products. (home decoration, household appliances lighting, digital products) ... (3) Starting from life, such as students at school, do things related to students; (Students wear clothes, students take care of their skin, students travel, and learn dry goods) If you stay at home, you will do something related to mother and baby. (Parenting knowledge, good things for mother and baby, baby clothes, baby complementary food, postpartum repair) Is ................................................................................................................................................. (1) suitable for men or women? (2) What is their age range? (3) What occupations do they usually engage in? 3. Is the positioning suitable for Xiaohongshu? If you want to do well in a platform field, you must test two important factors of the audience market-"volume" and "just need", that is, after ip positioning and audience portrait are determined; At the same time, we should also analyze the market, how many peers there are, and how peers are realized. We must remember that our users are not necessarily the mainstream crowd of Little Red Books, after all, we may be doing niche business. If Xiaohongshu has many peers, then our position will be determined! If there are few peers, then we will start from scratch and relocate the ip until we find the right one. Four: How to package the account? Our customers should package around positioning! 1. Register an account. Little Red Book novice operation realizes a full set of raiders. Little Red Book experience starts from 0. If the account has not been used for more than half a year, cancel the account first and re-register. Steps: Red Book-I-Settings-Account and Security-Cancel Account. Try to have one card for one machine, and don't switch login frequently. 2. Set the avatar. It is recommended to use real people. If you are embarrassed, you can use a side face or an anime avatar. (Small function: make pictures or videos. If you don't want to be brushed by acquaintances, click Me-Settings-Privacy Settings-Close the picture below.) Little Red Book novices can operate from 0 to realize the experience and experience of a full set of raiders. Little Red Book No.5 3. Nickname If you are going to drain to the official WeChat account, you can use the same name of Xiaohongshu and WeChat official account. 4. Little Red Book didn't. Each small red number can be modified once, not in the early stage, and so on. 5. Personalized signature is a display box to let users know about us, what we are good at and what we can gain. In this way, you can imitate the excellent peers in the same field, find three peers you are satisfied with, and then imitate them. Five: Do I need a number? Officials say there is no need to increase the quantity, and there is no problem with the weight of the current limit. But in the actual operation process, it is obvious that the accounts that have been raised for a period of time are much faster than the data that have not been raised; Therefore, in the early stage, I suggest you raise the number. 1. How to raise the number? To put it simply, as an ordinary user, I normally brush a little red book, see a favorite note video, and like to collect comments; Just like reading this article, in the process of leaving the number, you should brush the content of your peers (brush what notes you make on any type of account) to see how their titles are written, how the content is made, how the pictures are designed, and so on. 2. How long does it take to keep the number? Keep each account for 4-7 days, and browse for about half an hour every day, with fragmentation time; Six: How do notes become popular? 1. How to choose a topic? Choosing a topic is choosing a keyword, which is the first step to decide whether our notes can be popular or not. For example, we want to cook delicious food, but there are too many keywords and people writing about delicious food, so it is difficult to make notes popular. At this time, you can narrow down the topic of keywords and find small categories in large categories; The fewer people write, the easier it is for notes to explode. How to narrow the scope of topic selection? (1) Narrow it down to the crowd: take food as an example, "children's meals" and "diet meals" (2) Narrow it down to the cost: take clothes as an example, "100 yuan to wear" and "strive for a late mother" (3) Narrow it down to the effect: take beauty as an example, "yellow skin is necessary" and "ultra-white lipstick" (3) The six methods of "toy collection" and "bottle collection" can be combined again, and then take beauty cosmetics as an example: crowd: student party beauty cosmetics, single eyelid eye makeup cost: cheap beauty cosmetics, methods: acne and blackhead removal products: facial cleanser, mask collection: cosmetic tools, lipstick; Any subject can be subdivided in these six ways. When we break down the topic in detail, our fans become more and more accurate. 2. How to write a title? Xiaohongshu is a platform that relies on algorithms to distribute traffic. The system will first disassemble the title into keywords, and then classify and recommend the tag library corresponding to the crowd. So a good title can not only attract users to click, but also allow the system algorithm to accurately push your notes. Next, share some headline writing skills (1). The clearer and more specific the characteristics of the customer base, the more you can catch their attention. For example: student party, villain, novice Xiao Bai, etc. Little red book novice starts from 0 and realizes the whole strategy. Little Red Book Experience Sheet 6 (2) takes the scene as the topic. When your headlines talk about the usage scenarios of products, they will form a sense of pictures in your mind, thus attracting attention and awakening demand. For example: dating, campus, office, etc. Novices of Little Red Book can operate from 0 to realize a complete set of raiders. Little Red Book Experience 7 (3) Cost can save time or money; For example: ten minutes, ten yuan, etc. Little Red Book Beginners operate from 0 and realize a full set of raiders' little red book experience No.8 Zhang Xiaohong Book Beginners operate from 0 and realize a full set of raiders' little red book experience No.9 (4) Grasping girls' desire to write with effect as the theme, what effect can this product/tutorial have? For example: make-up to age, wear thin clothes and so on. Little Red Book Beginners' Experience in Operating and Realizing a Complete Set of Raiders Little Red BookNo. 10 Zhang Xiaohong Book Beginners' Experience in Operating and Realizing a Complete Set of Raiders Little Red BookNo. 1 1 (5) A collection titled Collection is a series of numbers, which is the most popular note in Little Red Book. The above five keyword skills are necessary for writing explosive notes, so you can just go to Xiaohongshu to search. Similarly, the titles of most ordinary notes are not good. Little Red Book Novice Operation and Realization of Full Level Raiders Little Red Book ExperienceNo. 12 Zhang Xiaohong Book Novice Operation and Realization of Full Level Raiders Little Red Book ExperienceNo. 13 Zhang Xiaohong Book Novice Operation and Realization of Full Level Raiders Little Red Book ExperienceNo. 14 3. How to design the cover? In the little red book, the title determines the exposure of notes, the cover determines the click of notes, and the copy determines the retention of fans; The cover is roughly divided into the following (1) tutorials/steps (2) effect comparison (3) product collection (4) entirety+details (5) product display tutorials/steps cover Little Red Book Beginners can operate from 0 to realize the full-level strategy Little Red Book experience. Page 15 effect comparison cover Little Red Book Beginners' Little Red Book No.65438 +06 product collection cover Little Red Book Beginners' Little Red Book No.65438 +07 whole+details cover Little Red Book Beginners' Little Red Book No.0 experience and experience' Little Red Book No.65438 +08 product display cover Little Red Book Beginners' operation and experience How to write a copy? Copywriting is the most complicated and the simplest. After determining the type of notes to be written, directly search the topics we designed, and then take screenshots of three popular peers. Send yourself a trumpet through WeChat, which can scan pictures to get text. Sort out the keywords of their copywriting. Each copywriting has a main direction and a subtitle. Then we can imitate our own writing through subtitles. The reason why we don't copy is that on the one hand, the copying platform detects that we don't give notes traffic; On the other hand, the copy of Xiaohongshu is written in vernacular Chinese. We only need to extract key words and write according to our own ideas, which is particularly simple. As shown below: Little Red Book novice starts to operate from 0 to realize the whole strategy. Xiaohongshu's experience and experience are as follows: product size: pocket size; Product effect: never take off makeup for 24 hours. Personal situation: dry pickup powder contact channel: girlfriends in use experience: light and inconspicuous. Product price: 30 tablets (advantages): affordable, suitable for beginners. Another example is this: Little Red Book novices operate from 0 to realize a full set of raiders Little Red Book experience. 2 1 subtitle is: product price: price of several hundred yuan. Product details: quality. Composition; Packaging; Attribute; Effect; Channels; Price; Advantages; Method of use; Operation sequence; Suitable for people, with somatosensory; Similar comparison, personal opinion, etc. ; Around these subheadings, the content of copywriting will be produced continuously. 5. How to typeset the copy? Copywriting has two functions: (1) let readers see the key content at first sight; (2) Improving readers' reading experience; After all, if the text is more than three lines, it will cause visual fatigue when reading; When editing notes in Little Red Book, the system does not provide typesetting function or even blank lines. Generally, we use symbols or expressions to achieve typesetting effect. Three skills of typesetting; ① More use of Yan characters: replacing the important part of the copy with Yan characters is not monotonous, but also highlights the key points of the content, which is easy to catch the reader's attention. As shown below: Little Red Book novice starts to operate from 0 to realize the whole strategy. Little Red Book Experience 22 (2) Multi-segmentation: the number of words per line is kept at 10-20, which looks more beautiful. Little red book novice starts from 0 and realizes the whole strategy. Little Red Book Experience 23. Empty lines: Use symbols or expressions instead of empty lines to make the copy more layered. Little red book novice starts from 0 and realizes the whole strategy. Little Red Book Experience 24. Keyword layout The function of keywords is to increase the weight of notes, because users find notes by searching for keywords, and they should stand out among similar notes of this search keyword. Be sure to do the following six key words: title, beginning, content, ending, label and interactive comment. As shown below: Little Red Book novice operation, starting from 0 to achieve a full set of raiders. Xiaohongshu's experience is the 25th. The blogger of this note used twelve keywords: title, beginning, content and ending, and the label was inserted with different numbers. But don't deliberately pile up a keyword, otherwise it will be detected by the system and reduce the weight of notes. Wrong example: I have used a lot of blush, and this blush is the best one I have ever used; Seven: How to drain outside the station Because of commercial interests, the data of many platforms are not interoperable. In order to prohibit the outflow of traffic, Xiaohongshu is very strict in content control, from judging illegal flow restriction to direct title operation. Prohibited words such as WeChat, V, vx, QQ, mobile phone number, idle fish number and Taobao password may be blocked when issued. At the same time, when replying to user comments or private messages, don't always send the same sentence. Even if the content has no promotion information, the system will default that you are sending spam advertisements. Six ways of safe drainage: 1. Change the little red book number into your own micro signal. In the personal introduction notes, please contact the same number if you have any questions. 2. Set the nickname of Xiaohongshu to have the same name as the nickname of WeChat official account. In the personal introduction notes, the whole network has the same name. See the Princess for more information. 3. Advertising cooperation, etc. Leave a mailbox or Weibo in your personal introduction, and novices of Little Red Book can operate from 0 to realize the whole level strategy of Little Red Book. Zhang Xiaohong Book No.26 novice's experience and experience will be operated from 0. How to do it instantly? Pay attention to the instant assistant for the first time, click it, click to record my daily time and publish our time. Instantaneous drainage is mainly in the cover picture. Put this photo on the cover. Little red book novice can operate from 0 to realize the whole strategy. Little red book experience. 28.5. Leave contact information in the collection. How to collect?