What wedding wine, full moon wine, banquets and other large and small banquets, white wine is essential. However, with the improvement of national security awareness, drinking no longer occupies the home court, and the fate of various wines in China is ups and downs. For example, famous wines that were once all the rage are now no different from ordinary civilian wines, and of course some have become famous wines.
The reason for this is related to brand operation means. Today, let's talk about an old wine and see how one of the famous wines in China is not lagging behind now.
It's "xifeng liquor", and friends of the younger generation may be strangers. 70 years ago, xifeng liquor was on par with Maotai, Wuliangye and other famous wines, and was also selected as one of the four famous wines in China. It has a unique fragrance, which is also the place that fascinates drinkers.
Xifeng liquor's unique taste comes from its unique manufacturing technology. Its distiller's yeast is fermented by continuous residue fermentation with peas and barley as raw materials, and the process before and after is very complicated, with dozens of steps. For example, pit erection and pit selection are extremely complicated, which makes it unique in taste.
In the 1950s, if you had a bottle of xifeng liquor at home, you can get quite a sum of money with it now. Because there is no bottle of wine with similar aroma now, its preciousness is that it is difficult to find the materials for brewing at that time, and it can't find the taste like that at that time.
Since xifeng liquor is so good, why did it decline? Mainly related to market competition, although xifeng liquor scared the bouquet to outshine others, it did not belong to the mainstream aroma at that time, and only a few people liked it. Finally, the market was gradually replaced by Luzhou-flavor liquor.
Secondly, xifeng liquor didn't make a good plan in the development process, but kept its own acre and three points without expanding outward, and has been entrenched in northern Shaanxi. As a result, drinkers in other regions could not understand xifeng liquor, so the market was occupied by other liquors, and they didn't understand it, let alone let drinkers form the habit of drinking, which also caused the decline of xifeng liquor.
Maybe you will say that I have seen xifeng liquor in the market, but I want to tell you that they are not the same thing at all. Traditional xifeng liquor belongs to xifeng liquor Company, and Luzhou-flavor liquor belongs to brand liquor, so special attention should be paid to buying liquor.
Nowadays, the younger generation is not interested in liquor, and it is difficult to return to the previous height. However, this wine is very classic, and it is quite suitable for giving gifts.