With the global mainstream car companies releasing 20 19 performance reports one after another, the global ranking is gradually clear. In 20 19, the global sales volume of Volkswagen Group was 10974600 vehicles, up by 1.3% year-on-year, ranking first in global sales for four consecutive years; Toyota's global cumulative sales 1074.2 1 10,000 vehicles, up 1.4% year-on-year, achieving sales growth for four consecutive years; Renault-Nissan Alliance sold a total of 65,438+0,065,438+0.6 million vehicles throughout the year, down 5.6% year-on-year, and remained in the third place.
Volkswagen: Four companies?
20 19 The crown of global automobile sales fell into the hands of Volkswagen Group for the fourth consecutive year.
According to the official data of Volkswagen Group, the global sales volume of Volkswagen Group in 20 10974600 was 10974600, with a year-on-year increase of 1.3%, ranking first in global sales for four consecutive years.
As the main sales force, its Volkswagen brand (VW) sold 6.28 million vehicles, up by 0.5%, Audi sold/kloc-0 1.8456 million vehicles, up by10.8% year-on-year, Porsche sold 280,800 vehicles worldwide, up by 9.6%, and SEAT sold 574,654.38+0 million vehicles.
From a regional perspective, Europe and the United States are the main growth points, but China is still the largest single market of Volkswagen Group in the world. In China, Volkswagen Group sold 4,233,600 new cars in 2065,438+2009, a slight increase of 0.6% year-on-year, accounting for 38.6% of the Group's global sales, and Volkswagen's sales in China accounted for nearly half of the global sales.
In addition to the China market, the European market is also the growth point of Volkswagen. Under the background that the European market of 20 19 is generally improving, the sales volume of Volkswagen in the European market reached 4,552,800 vehicles, up 3.9% year-on-year, of which the sales volume in Germany reached1364,000 vehicles, up 6.2% year-on-year, and the sales volume in North America reached 95 150 vehicles, down 0.5 year-on-year. The United States sold 654,200 vehicles, an increase of 2.5%.
In addition, in the official news, Volkswagen emphasized the achievements of new energy vehicles: electric vehicles increased by about 80%, reaching more than 654.38+0.4 million.
In the early stage when the data is almost the same, the main competition between Volkswagen and Toyota in the future will mainly focus on the new energy vehicle business.
Toyota: Four consecutive rises
As the most profitable car company in the world, Toyota's global sales in 20 19 years 1074? .2110,000 vehicles, up 1.4% year-on-year, achieving sales growth for four consecutive years.
The growth mainly came from Toyota and Lexus, with a total of 9714,253 vehicles sold, up by 1.8% year-on-year, while both Daihatsu and Hino declined.
Judging from the sub-brand growth of Volkswagen and Toyota, different brands in their respective groups are also polarized, high-end and mainstream brands have achieved growth, and their weaknesses continue to be marginalized.
Judging from Toyota's sales data in major regions of the world, the Asian market accounts for the largest proportion, with a total sales of 2,970,300 vehicles in the whole year, up 4% year-on-year, accounting for 30.6%; Subsequently, the cumulative sales in the North American market reached 275.72 vehicles, down 65,438+0.5% year-on-year, accounting for 28% of the global market; A total of/kloc-0.052 million vehicles were sold in the European market, up 4.6% year-on-year.
In Toyota's territory, China has not replaced the United States as the largest market. In 2065,438+09, the sales volume in China reached 654,338+06,200, a year-on-year increase of 9%. Compared with 238 in the United States, 1.8%.
The total sales volume in Asia was 2.97 million vehicles, a year-on-year increase. Toyota said that the sales of TNGA vehicles in China offset the downward trend in Indonesian and other markets, which led to a 4% growth in Asia as a whole, with a total sales volume of 2.97 million vehicles.
In terms of profit, Toyota's net profit in fiscal year 20 18 (20 18.3-20 19.4) reached RMB16438+064 billion, which was 24% lower than that in fiscal year 20 17.
In May and August of 20 19, Toyota announced its sales and profit forecast for the fiscal year 20 19 at the same time as the results of the previous fiscal year, saying that the group's global sales forecast for the fiscal year 20 19 (April 20 19 to March 2020) included Daihatsu Industries and Hino Motors. The sales in fiscal year 20 19 is estimated to be 30 trillion yen (about10.8 trillion RMB).
Renault-Nissan alliance decreased by 5.6%.
Nissan Renault and Mitsubishi Alliance sold a total of 654.38+0.60 million vehicles in 2065,438+09, down 5.6% year-on-year.
Among them, the daily output decreased by 8.4% to 5,654.38+0.8 million vehicles; Renault decreased by 3.4% to 3.75 million vehicles, while Mitsubishi increased by 0.5%, with sales of 6.5438+0.23 million vehicles.
In 20 19, the global sales volume of Nissan was 5 176 189 vehicles, down 8.4% year-on-year. In addition to the 5.5% increase in sales of mini-cars in Japan, it has suffered a decline in major markets around the world. In China, the largest market, the sales volume reached 654.38+0.54 million vehicles in 2065.438+09, a slight decrease of 65.438+0.1%,while in the United States, the second largest market, the sales volume decreased by 9.9% to 654.38+0.34 million vehicles. Europe fell 17.2%, and Japan fell 7.8%.
Hyundai Kia: Sales declined but profits increased.
In 20 19, Hyundai Motor Group sold 7190,000 vehicles worldwide, including 4.42 million Hyundai vehicles and 2.77 million Kia vehicles, which failed to achieve the target of 7.6 million vehicles set at the beginning of the year. This is the fifth year that Hyundai Kia Group's sales performance is "not up to standard".
Hyundai Motor's latest performance report shows that although the sales volume of 20 19 decreased by 2.5% in the fourth quarter, the sales volume increased to 27.87 trillion won, exceeding the 2.523 billion won in the same period last year. According to the official, this is mainly due to the growth of SUV sales and the strengthening of product portfolio. Although the overall sales volume of Hyundai Motor declined, it benefited from cost innovation measures and favorable exchange rate environment. Its operating profit increased by 200% year-on-year, reaching 1.24 trillion won. The net profit was 85 12 billion won, compared with-203.3 billion won last year.
In 20 19, the global sales volume of Hyundai Motor was 4.43 million, down from 4.59 million last year. Its operating income was 105.79 trillion won, a year-on-year increase of 9.3%; Operating profit increased by 52% year-on-year to 3.68 trillion won. Net profit almost doubled, from 1.65 trillion won to 3.26 trillion won.
Against this background of profit growth, Hyundai Motor optimistically predicts that the global sales target of Hyundai Motor will be 4.58 million vehicles in 2020, an increase of about 3% year-on-year.
Kia, the official announced that the fourth quarter sales revenue was 20 16. 1 1 trillion won, up 20% year-on-year, the quarterly operating profit was 590.5 billion won, up 55% year-on-year, and the fourth quarter net profit was 346.4 billion won, double the previous quarter.
Kia's global sales target in 2020 is 2.96 million units, up 6% year-on-year.
Ford: Profits plummeted.
According to Ford's official report, in 20 19, Ford's global revenue was155.9 billion US dollars, down 3% year-on-year, but its net profit plummeted from 3.77 billion in 20 18 to 47 million.
The plunge was mainly due to the loss of $65.438+67.2 million in the fourth quarter of 2065.438+09. Due to the impact of labor costs and the launch of new models, Ford's revenue in North America fell by 64% to $700 million. Ford's losses in Europe and China are shrinking, with a loss of $2,654,380+in the fourth quarter, while the annual profit is basically the same-in the fourth quarter of 2065,438+08, Ford's European business lost $654,380+09. In China, the fourth quarter loss narrowed by 665,438+0%.
In 20 19, Ford Motor Company sold 568,000 vehicles in China, down 26. 1% year-on-year.
PSA: year-on-year decrease of 9.4%
In 20 19, the global sales volume of PSA group was 3.5 million vehicles, which was 9.4% lower than that of 3.878 million vehicles in 20 18.
In 20 19, the global sales volume of PSA was 3,488,930 vehicles, down 65,438+00% year-on-year. In addition to India and the Pacific, Eastern Europe and Russia, there has been a sharp decline in other regions.
In the European market, PSA delivered 3,029,563 new cars, a year-on-year decrease of 2.5%; In China and Southeast Asia, the sales volume of PSA was 65,438+065,438+07,084 vehicles, down by 55.4% year-on-year, and almost all its brands dropped by more than 50%.
Mercedes-Benz: Sales growth and profit decline
In 20 19, the cumulative sales volume of Mercedes-Benz and smart brands was 2,456,343 vehicles, up by 0.7% year-on-year, of which Mercedes-Benz brand increased by 1.3%, reaching 2.34 million vehicles.
In major markets around the world, Mercedes-Benz brands have achieved positive growth.
According to Daimler's official news, the top five markets of Mercedes-Benz last year were China, Germany and the United States, followed by Britain and South Korea. In 20 19, the sales volume in China was 693,443 vehicles, an increase of 6.2%, which was the best achievement in history. In Germany, it sold 3 1.8 million vehicles, an increase of 4.8%, which was also the best achievement in history.
Although the sales performance is good, it seems that the profit is worrying. 1On October 22nd, Daimler 65438+ announced that the pre-tax operating profit was greatly reduced due to the tailgate fine compensation and related reserves. The pre-tax profit of 20 19 was 5.6 billion euros, which was nearly half of that of 20 1 10 billion euros. Daimler predicts that the sales return rate of Mercedes-Benz will drop to 4% in 20 19, which is lower than 7.8% in 20 18.
BMW: Back to the first place
In 20 19, the global sales volume of BMW group was 2,520,307 vehicles, up by 1.2% year-on-year, and it beat Mercedes-Benz Daimler to become the champion of luxury car group.
Like Mercedes-Benz Daimler, the only decline comes from mini-car brands, mini brands and even high-end brands have maintained a good momentum. BMW brand 25, M and M series rose by 32%, and electric vehicles also rose by 2.2%.
As far as the market is concerned, China is the largest market in the world. The sales volume of over 720,000 and the growth of 65,438+03% are also BMW's best achievements in China, which is undoubtedly an important reason for BMW to win the global championship. BMW has experienced an annual decline in Europe, but it still has a growth rate of 3.8% in Germany.
Total? knot
From the global sales data of the above-mentioned mainstream brands, there are the following trends:
1. Sub-brands are polarized, that is, the share of high-end mainstream brands is rising, and marginal brands are weakening, which needs structural upgrading. For example, Mercedes-Benz BMW incorporated its sub-brands into the new energy battlefield in China, hoping to bring about a turnaround.
2.20 19 Europlate's rise benefits from the low base of 20 18 and the emission regulations to be tightened in 2020. The European market will be very difficult in 2020, and it is necessary for European brands such as PSA to find new growth points quickly.
3. Due to the epidemic situation at the beginning of the year, the market in China is more changeable. For the brand that gained a lot in China on 20 19, how to continue to rise in 2020 needs extra efforts.
4. Brands that took the initiative to lose weight in previous years, such as Ford and Hyundai Kia, will continue to improve.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.