Next, NASS College will teach you how to make a short video account from the basics.
1 content positioning?
There are many short videos. When Xiao Bai comes up, he will make a big taboo, that is, his hair is very miscellaneous and has a lot of content. This practice is actually very inefficient, and it is easy to make your account directly become a dead number. If you are not sure about positioning at first, it is recommended to do more accounts with different positioning until you try the best positioning direction. The more vertical the content, the easier it is to be marked by the system, thus improving the recommendation rate.
Therefore, in the initial stage of operation, it is necessary to reasonably plan the number of content bursts contained in each video, that is, to meet the trigger conditions of user praise behavior. Nor can we waste creativity because of too much content explosion, so that users lose their attention to the content, thus causing users to be "unintelligible" about video content.
Keep the video as simple and clear as possible. Don't be greedy and complicated in the choice of content, don't let users wait too long, don't upset users, don't let users use their brains, and present them with the simplest logic.
2 Copywriting skills
Many times when we write a copy, we don't know where to start and have no inspiration. At this time, we can go to these websites to see:
Copywriter dog:/
The world's top creative sharing platform, with "inspiration" as the core, has been sharing the best creative information in the world since 2003. It has become the most popular website for copywriting, advertising, creativity, design, architecture and art sharing in China.
3 works review?
There are several "hard rules" for short video works: they must not be hard and widely implanted; There must be no bad operations, such as the appearance of weapons and some shots and pictures that should not appear; You must not let the video have watermark, blurred image quality and other problems; Don't brush. If the playback rate is low, but the praise is huge, after comprehensively monitoring various indicators, the algorithm will monitor according to your data abnormality; Frequently switch accounts, hang more than a dozen accounts under the same IP, and so on.
Of course, there is also a taboo that is most easily overlooked. When your work fails to pass the examination inexplicably, there are probably forbidden words in it. Nas recommends using easy-to-check sentences/
JoyNet is an online filtering tool, which provides the latest forbidden words in the 2020 advertising law. This tool is suitable for viewing press releases of various real estate, medical and other industries, and the thesaurus contains various prohibited words. You can easily look up sensitive words as long as you enter words.
4 release time
The data shows that over 60% of people will brush short videos before meals and before going to bed, and other spare time, such as on the road and going to the toilet, is about 10%.
In fact, according to different contents, there is no uniform standard for the best time. Generally speaking, what we say at noon 12, afternoon 18, evening 2 1 -22, or Friday nights and weekends are all recognized as some free time.
So what is the release time of the truly scientific short video? We can use our imagination. When your video is released, is your accurate user base the most suitable state for watching this video at that time node? For example, 2 1 -23 night is very suitable for distributing chicken soup and emotions, because most men and women will be empty and lonely, which just caters to them; Inspirational and workplace classes, 8 am to 9 am and11:30-12: 30 noon are their prime time.
Regarding the release time, there is no best, only the most suitable, which needs to be considered comprehensively in combination with its own video content and user groups.
5 rapid powder increase?
1, rubbing hot spots
As the old saying goes, every operator knows hot spots, which can be said to be the easiest to learn and can incite very high traffic in a short time.
2. Low threshold
A deep logic behind the explosion is called low threshold, and anything that explodes has such logic. A short video that is suitable for all ages or can be understood by a square dance aunt is likely to become an explosion, because its communication cost is very low, not just for a specific group of people.
3, produce * * * sound
If you want to make your short video an explosion, you must have a * * * sound and fans of users. * * * sound can be divided into forward * * * sound and reverse * * * sound.
Positive * * * sounds are others' recognition of you, while negative * * * sounds are others' disapproval of you. Identity will bring the embodiment of identity value, and disagreement will bring controversy, both of which are easy to cause hot discussion among fans, which in turn will lead to topics, and the probability of outbreak is even greater.